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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Check your wallet (digital and/or physical) – do you have loyalty cards for your favorite retail outlets? loyalty programs on average. Ulta tells a similar story— 95% of their revenue comes from their loyalty program members. The data is clear—loyalty pays… but it is often harder to achieve than it looks.

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Precision loyalty: data-led investment yields greater ROI

Currency Alliance

This article explains how loyalty partnerships among complementary brands can produce more comprehensive customer understanding that drives down cost while strengthening engagement – and how to apportion loyalty investments. A common method to enhance customer understanding is partnering with other companies through loyalty programs.

ROI 52
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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. Points and miles are a dominant and popular form of loyalty value. This actually is not true.

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Measuring Retention and Marketing ROI

SuiteCX

Investments in customer loyalty are booming. Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor.

ROI 100
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Measuring Retention and Marketing ROI

SuiteCX

Investments in customer loyalty are booming. Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. Loyalty has become table stakes in most consumer facing sectors. Having a loyalty program is becoming a cost of doing business, a hygiene factor.

ROI 100
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951% ROI—YogaWorks Reaps Big Rewards with Perkville

Perkville

In January 2012 the company unveiled YogaWorks Rewards, a loyalty and rewards program powered by Perkville. What follows are the results.

ROI 52
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5 Ways to Improve Customer Loyalty and Skyrocket Sales

Joe Rawlinson

In this day and age, where cut-throat competition is rife, brand loyalty is as elusive as a dream. Customer Reward Programs. Customer incentive programs or loyalty bonuses in the form of gift vouchers, free products, bonus items, etc. With great User Experience (UX) comes great loyalty.

Loyalty 107