Remove insights loyalty-rules-and-the-loyalty-rules-engine
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Loyalty rules, and the loyalty rules engine

Currency Alliance

This article on the loyalty rules engine is probably the second-most important article I will ever write on loyalty marketing*. It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. Brands no longer need to be held hostage by legacy rules engines.

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10 Reasons Why Optimove Optimizes iGaming Marketing 

Optimove

Key takeaways: Optimove is an all-in-one CRM marketing platform that helps operators maximize player lifetime value, engagement, loyalty and retention. Optimove’s vast capabilities, from player insights to creation through orchestration streamlines marketers’ workflow. Each player wants and expects their own personalized journey.

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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. Points and miles are a dominant and popular form of loyalty value. For some brands, issuing your own loyalty currency is certainly desirable.

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Headless loyalty enhances composable commerce

Currency Alliance

Commercetools partners with Currency Alliance to enable loyalty marketing in the age of composable commerce. Every company strives to build loyalty among its customers, but the methods to achieve the never-ending pursuit of loyal customers can vary widely. Furthermore, 91% of consumers want to be recognized.

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Why Implement AI for Reputation Management?

BirdEye

You’re living in a world where clicks and comments shape opinions. And the reality is your online reputation matters more than ever. Imagine you launch a new product, and a negative review gains traction within hours. To solve the growing need to improve authority, many reputation management solutions are in the market now. Watch the Free Demo Now.

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Revolutionizing AI in Customer-Led Marketing with OptiGenie 

Optimove

As marketers we need data at our fingertips to unlock customer insights, getting innovative ideas for engaging campaigns, and perfectly orchestrating communications to each customer. Optibot is your trusty helper in automating analysis and optimization of marketing campaigns with AI-powered insights. That’s exactly what OptiGenie does.

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Loyalty Tech: Migrate to Microservices, or Get Left Behind

Currency Alliance

Loyalty systems were some of the first marketing technology, dating back 35 years. Making the same progress in loyalty has been much more difficult. The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Loyalty Rules Engine. Campaign Management. Points Bank.

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