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How To Write A Winning Marketing Plan: 8 Questions Every Marketer Should Be Prepared To Answer

C3Centricity

How hard is it to write a marketing plan? After all, every marketer writes one every year, so how difficult can it be, right? Well, writing a marketing plan isn’t hard at all, but writing a winning plan is very difficult. Neither will win you brownie points.

Marketing 192
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10 Best Customer Experience Books

Lumoa

Whether you’re planning new CX strategies , want to become more customer-centric , or just want to learn more about customer experience , these customer experience books will help you do that. In addition, we asked the authors to share a quote and explain what made them write the book and why you should read it.

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The Art of Customer Crisis Handling: 5 Rules to Stay Cool and Win

Beyond Philosophy

Too many organizations do not plan for a customer crisis, and I want to change that. Rule #1: Have a plan and process. Many of the principles we use to manage a customer complaint apply in this planning and building of a crisis process. First, reframing how you look at a customer complaint is essential.

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Enrich Your Omnichannel CX Plan With Social Media

GetFeedback

This means, knowing what your customers want, how they feel, and providing them with the best possible experience with your brand or company. Social media plays a key role in your omnichannel CX plan. Omnichannel customer experience is no exception. So, what is an omnichannel customer experience (CX) program? Content sharing.

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Hiring a General Contractor? 4 Tips Every Homeowner Needs

QuestionPro Audience

According to a recent study conducted by LightStream Home Improvement, 58% of homeowners plan to spend money on home improvement projects this year. Fueled by the rebounding housing market, spending on improvements, maintenance and repairs reached $340 billion in 2015 , up 12% from 2013.

Tips 210
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Reshaping The Future of Digital Customer Service: 23 Influential Leaders to Watch in 2023

TechSee

Adrian Swinscoe, Customer experience advisor, author, speaker Adrian is a huge fan of organizations that do great things for their customers and has been helping many achieve their own level of greatness for over 25 years via consulting, writing, speaking workshops, and advisory work. If you missed the 2022 list, you can check it out here.

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How to engage with customers that love you

Lumoa

Imagine, how much you could achieve if you actually worked with your promoters! There are four main ways how you could involve promoters in growth strategy with different outcomes at the end. Make advocating simple =increase organic marketing Let’s go deeper in each of them. Happy customers are a dream of any business owner.