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Five Rules of Customer Observation for Greater Success

C3Centricity

One of the best ways to a deeper understanding of your customers is to watch and listen to them whenever you can. Customer observation is a powerful, but unfortunately too often an under-utilised tool of marketers. However, this intense but short observation is likely to do more harm than good. Let me explain.

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Top Posts of 2023 on Customer Centricity

C3Centricity

Here at C3Centricity, we publish books ( Winning Customer Centricity ), articles and training on customer centricity, because we’re passionate about helping companies to successfully adopt a customer-first strategy. So let’s have a look at the Top 10 list in 2023, and see if your own favourites are there.

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Top 10 Most Popular Articles on Customer Centricity of 2021

C3Centricity

Happy New Year to all you Customer-first strategists. May your year by bright and your customers surprised and delighted! Each January we like to celebrate our most popular posts on customer centricity that were published on C3Centricity during the year. The 6 Best Ways to Show you Respect your Customers. #1.

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Five Rules of Observation and Why it’s Hard to Do Effectively

C3Centricity

One of the best ways to a deeper understanding of your customers is to watch and listen to them whenever you can. Observation and listening are powerful but often underutilised tools of the marketer. The post Five Rules of Observation and Why it’s Hard to Do Effectively appeared first on C3Centricity.

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Five Rules of Observation and Why it’s Hard to Do Effectively

C3Centricity

One of the best ways to a deeper understanding of your customers is to watch and listen to them whenever you can. Observation and listening are powerful but often underutilised tools of the marketer. However, this intense but short observation is likely to do more harm than good. Make customer observation everyone’s job.

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How to Sell More to Less People: Essentials of Segmentation

C3Centricity

Your brand needs to appeal to a group of customers who are looking for the solution you are offering. Although this may not sound like common sense at first, segmentation actually ensures that you have the best possible chance to satisfy the needs of your targeted customers. Never miss an episode. Are you guilty of this?

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Guest Blog: Five Tips to Providing a Five Star Experience

ShepHyken

This week we feature an article by Katie Mares who explains how any business or organization can provide its customers with a five-star experience. The best way I can describe ‘customer service’ is by using the word transaction. So, What is a Five-Star Experience? Here are five tips to create a five-star experience!

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