Thu.Apr 06, 2023

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4 Reasons Why You Should Measure Emotional Value Index

Feedbackly

Emotions play a crucial role in customers’ decisions to purchase and recommend products to others. However, measuring something as complex and inconsistent as emotions is not easy. The Emotional Value Index (EVI®) is a metric that helps brands measure customer emotions and understand how they affect purchasing decisions. It is a standardized way of looking at the emotional experience tied to a buying journey.

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Everything you wanted to know about sampling best practices (but were afraid to ask)

Alida

A key decision when planning a survey is to determine the size of the sample. We can help you cover the basics.

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How to Migrate Your Site Without Losing SEO Value

Merkle

Site migrations are a way for brands to improve their customers’ on-domain experiences. In fact, 45% of respondents in our Q4 2022 Performance Media Report reported streamlining their site or working through a site migration as a top SEO priority. As new tools and capabilities come available, and as user behaviors change, website upgrades can lead to significant revenue growth opportunities while reducing costs.

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Everything You Need to Know About Digital Qualitative Research

2020 Research

In today’s ever-changing world, catching consumers’ attention is a real challenge. This calls for us to think outside the box and develop creative and innovative ways to connect with them, which is where digital qualitative market research comes into play. Our knowledge kit, “Everything You Need to Know about Digital Qualitative Research,” contains comprehensive information on all aspects of digital qual that you’ll find useful, including: Why the Future of Qualitative Re

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Turn Payments Into Personalization: Unlock the Value of Transaction Data

Speaker: Loreal Lynch, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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How Do I Get Manufacturing Executives to Care About CX?

Heart of the Customer

Last week I spoke about how to get distribution executives to care about customer experience (CX). Now, I’m turning to the related field of manufacturing. Many manufacturing companies also offer distribution, so make sure to review that post, too. This week, I will dive into the specific impacts of CX in traditional manufacturing – and […] The post How Do I Get Manufacturing Executives to Care About CX?

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Predicting new and existing product sales in semiconductors using Amazon Forecast

AWS Machine Learning

This is a joint post by NXP SEMICONDUCTORS N.V. & AWS Machine Learning Solutions Lab (MLSL) Machine learning (ML) is being used across a wide range of industries to extract actionable insights from data to streamline processes and improve revenue generation. In this post, we demonstrate how NXP, an industry leader in the semiconductor sector, collaborated with the AWS Machine Learning Solutions Lab (MLSL) to use ML techniques to optimize the allocation of the NXP research and development (R&

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Measuring what matters – exponentially growing your tracking insights

Maru Group

By Todd Trautz and Brent Snider Maru/Matchbox | April 2023 The Marketing Department has been spending money on your brand’s new campaign and sales are up, but your brand tracking metrics are not significantly improving. Or even worse, trending in the opposite direction vs. sales. While your tracking program is one of the biggest line items in your budget, it hasn’t helped drive effective brand decision-making in years.

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The Role of Real-Time Data in Workforce Management

Playvox

Maximizing workforce management efficiency through real-time data is an often-overlooked advantage for contact centers. With real-time information, you can make crucial intraday adjustments that improve your efficiency and your customer experience. There are several roles within the workforce management space, and each one is important in its own way.

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Breaking Bad News in Chat: A Contact Center Guide for Delicate Delivery

Myra Golden

Breaking bad news is one of the most challenging aspects of customer service. It’s always challenging to tell a customer that their product is out of stock, their order is delayed, or their service is canceled. However, as a contact center representative, it’s your responsibility to deliver this news in a way that’s sensitive, empathetic, and effective.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Everything You Need to Know About Digital Qualitative Research

2020 Research

In today’s ever-changing world, catching consumers’ attention is a real challenge. This calls for us to think outside the box and develop creative and innovative ways to connect with them, which is where digital qualitative market research comes into play. Our knowledge kit, “Everything You Need to Know about Digital Qualitative Research,” contains comprehensive information on all aspects of digital qual that you’ll find useful, including: Why the Future of Qualitative Re

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Calabrio’s OpenAI Integrations Accelerate Contact Center Efficiency and Agent Productivity

CSM Magazine

Tenured AI and ML research and innovation teams continue to develop offerings that reinforce agents’ value as brand guardians. Calabrio , the workforce performance company, announced the integration of Calabrio ONE with advanced AI (artificial intelligence) systems from OpenAI, a leading AI research and deployment company. Integrations include ChatGPT and GPT-3, with GPT-4 also being evaluated.

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dscout's New VP of Research Has a Vision for the Future

dscout People Nerds

Julie Norvaisas took time away from the field to re-energize. Now she’s ready to bring a fresh vision to the future of UXR.

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Using Data to Drive Your Wellbeing Strategy

CSM Magazine

At our recent Disrupt 2023 conference I outlined how, at Sabio, we’re using data to ‘think outside the tick-box’ and help create lasting and effective wellbeing strategies for clients. When discussing wellbeing, we recognise that it is a topic that can feel overplayed or seen as a ‘nice-to-have’ That’s why research reports – such as the CCMA’s recent Contact Centre Wellbeing study – are so important to understand the scale of the issue.

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Reimagine Your Communications With A Unified Platform

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.

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Walmart Sales and Profits Analysis for FY 2023 – Top 10 Insights

Forrester's Customer Insights

We draw the ten important learnings from Walmart’s 2023 fiscal year results.

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Strategic Services: Weekly Trend Report 3/4

Lithium

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Forrester’s Process Intelligence Landscape Preview – 3 Primary Trends To Watch

Forrester's Customer Insights

The rise of automation adoption has led to technology leaders rediscovering process analysis and improvement to scale automation beyond tasks towards end-to-end process automation. So, the time is right for us to dive into the Process Intelligence software market and provide a landscape of relevant vendors as well as technology and adoption trends.

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Apr 06 – Customer Success Jobs

SmartKarrot

Role: Senior Manager, Customer Success Location: Munich, Bavaria, Germany (Hybrid) Organization: Rapid7 As a Senior Manager, Customer Success, you’ll manage recurring revenue in a predictable manner and produce high rates of timely renewal. Own important team KPIs, including as renewal forecast, activity management, upsells, adoption, and churn Rate the effectiveness of adoption strategies to accelerate value realisation and shorten time-to-value for our products.

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11 Tips to Drive Learning Content Consumption

Unlock the full potential of your educational initiatives with the 11 Tips to Drive Learning Content Consumption eBook. You’ll uncover: Why measure content consumption rather than (or in addition to) completion rates and member satisfaction? What are some proven tactics to create quality learner content and raise your content consumption rates? Discover the secrets from leading experts in the field, distilled into practical tips that promise to elevate the quality of your educational offerings,

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CMOs’ Role In Unveiling The Full Potential Of Revenue Opportunities

Forrester's Customer Insights

The environment of B2B organizations and B2B marketing is changing rapidly, and it’s essential that companies keep up to stay ahead of the game. One area that needs attention is revenue management, which traditionally focused solely on lead-centric acquisition processes.

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Apr 06 – Customer Success Jobs

SmartKarrot

Role: Senior Manager, Customer Success Location: Munich, Bavaria, Germany (Hybrid) Organization: Rapid7 As a Senior Manager, Customer Success, you’ll manage recurring revenue in a predictable manner and produce high rates of timely renewal. Own important team KPIs, including as renewal forecast, activity management, upsells, adoption, and churn Rate the effectiveness of adoption strategies to accelerate value realisation and shorten time-to-value for our products.

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What’s Up With The SAP’s Cloudification Strategy in Europe

Forrester's Customer Insights

At the DSAG (German-speaking SAP User Group) Technology Days in Mannheim – Germany – SAP customers discussed the new SAP Cloud Strategy.

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37 best business opportunities to explore in 2023

BirdEye

According to the US Census, an average of 5.4 million business ventures are started in the U.S. each year. Starting a business is a great way to fulfill your passions and make a living. It’s also an effective way to gain a more flexible lifestyle and greater independence you won’t find working for someone else. However, it requires a leap of faith, careful planning, and prudent decision-making traits to be your own boss.

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How Retailers Are Transforming Customer Experiences with Data & AI

Speaker: David Azoulay, Marc Stracuzza, Román Tejada, and Guest Speaker Sucharita Kodali

Imagine a retail landscape where every interaction is personalized, every decision informed, and every opportunity maximized 🤔✨ Join us for an exploratory journey into the heart of AI-driven retail innovation. We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Prepare For New Billing Technology To Grow Your Business

Forrester's Customer Insights

Billing is one of the most important technologies for the future of your business. I know – lots of tech categories say that.

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Building Relationships Across Departments for Customer Experience Success

Lumoa

Relationships between customers and brands are the foundation of customer experience (CX) success. To ensure that customer experience is successful, companies must focus on creating strong relationships- by understanding customer needs and providing exceptional service. So how do you ensure that all your customer experience (CX) initiatives are successful?

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New Research: Filter the Fanfare Of Clinician Workforce Technologies

Forrester's Customer Insights

Learn which cutting edge technologies actually have an impact on workforce productivity

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Key Challenges CRM Marketers (Shouldn’t) Face in 2023

Optimove

Believe it or not, many CRM marketers today still use manual tools like Excel to manage their campaigns. Other marketers use stand-alone email platforms to engage and retain customers. And some still compile customer receipts individually to determine which email each should receive. In the Forrester report, The Total Economic Impact of Optimove , the Head of Communication from an insurance company said, “We used to contact customers who had abandoned their quotes by spotting an empty spreadshee

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10 Questions to Ask Before Buying an LMS

Find your perfect LMS. Choosing the right Learning Management System (LMS) is crucial for your business's success. With so many options available in the market, how do you ensure you make the best choice? This guide is your key to finding the ideal enterprise learning platform for your business. Compiled by industry experts, these questions will help to clarify your needs, prioritize your most essential features, and guide you through the evaluation process.

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SurveySparrow vs SurveyMonkey: A Feature Comparison

SurveySparrow

SurveySparrow and SurveyMonkey are two of the most popular online survey tools right now. To help you decide the best one for your needs, here’s a feature-by-feature breakdown of SurveySparrow vs SurveyMonkey. SurveyMonkey: An Overview SurveySparrow: An Overview SurveySparrow vs SurveyMonkey: A 9-Point Comparison FAQs SurveyMonkey: Overview Momentive’s SurveyMonkey is one of the most popular survey tools in the market, and has more than 60 million users across the world.

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Expedition CU Exemplifies the Power of Consolidating Phone & Digital on One Platform

SaleMove

Expedition Credit Union consolidated all of its phone and digital channels on a single platform to deliver a single, seamless experience. The post Expedition CU Exemplifies the Power of Consolidating Phone & Digital on One Platform appeared first on Glia Blog | Digital Customer Service Explained.

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Import data from over 40 data sources for no-code machine learning with Amazon SageMaker Canvas

AWS Machine Learning

Data is at the heart of machine learning (ML). Including relevant data to comprehensively represent your business problem ensures that you effectively capture trends and relationships so that you can derive the insights needed to drive business decisions. With Amazon SageMaker Canvas , you can now import data from over 40 data sources to be used for no-code ML.

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