Tue.Mar 28, 2023

article thumbnail

What Does Phygital Mean and What CX Experts Need to Know

Helpware

The modern consumer is both knowledgeable and empowered. They expect to be seen, understood, and catered to on a personal level. Simply put, they know they have options and aren’t afraid to explore them. Even more so, today’s shoppers have fully embraced the digital revolution and welcome technological conveniences. To cater to them, it’s no longer enough to master the digital and physical realms separately.

article thumbnail

Alida Empowered: Trusting Employees to Live Their Truth

Alida

Employee experience is the beating heart of any company and must be prioritized to build a winning culture. The result: fully engaged employees taking great care of their clients.

Culture 245
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

AI in the Practical World

TechSee

A few days ago, we hosted a webinar on the topic of Generative AI, Hype or Practical? We were joined by two of our senior technology experts, Hagai Ben Avi, VP of Integrated Solutions) and Renan Schilman, (VP of R&D). Couldn’t make the entire webinar? Not to worry, we have summarized six of the key takeaways below. To watch the webinar, check it out on demand here.

article thumbnail

Pillar Page Example: From Planning to Publication

DemandJump

Pillar-Based Marketing (PBM) helps marketers rank higher on search engines by connecting with readers based on their searching habits. At the center of this strategy is the Pillar Page, a piece of long-form content covering topics that can branch out into shorter, more specific supporting content. But how do you choose an SEO Pillar Page topic? What are Pillar Page best practices for planning and writing?

article thumbnail

Reimagine Your Communications With A Unified Platform

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.

article thumbnail

I don’t care that you care

Zeisler Consulting

I wrote recently about an interaction I had with a support representative in which I told her I was sorry that she was working for a brand that disrespected her enough to preclude her from being allowed to help me. I’m not sure if she appreciated that I was being honest and sincere in my sentiment, but I imagine the interaction made more of an impression on me, as she surely had other calls to take the rest of her day.

More Trending

article thumbnail

You Ask, We Answer: 8 Things to Know Before Your MiaRec Demo

MiaRec

Are you considering scheduling a product demo to see if MiaRec’s conversation intelligence platform will meet your contact center’s needs? Great! We’re ready to answer all your questions on how MiaRec can ensure satisfaction at every stage of the customer journey.

article thumbnail

How To Support Your SEO Plan with Content Pillars

DemandJump

Search engine optimization (SEO) can feel like a black box at times. It works—you’ve seen the data and heard the anecdotal evidence. Yet, you’re still not sure how to get those results for your business. Creating an SEO pillar strategy can transform your SEO marketing results. Why? Because when done right, this strategy increases your search engine rankings while building a deeper level of trust between you and your audience, which can both translate into more conversions.

How To 98
article thumbnail

Partner Event Success: Celebrating the Launch of SAP Sales and Service Cloud v2

SAP Customer Experience

Last 2 weeks, we hosted a highly successful partner event to celebrate the launch of SAP Sales and Service Cloud v2 by our Product Management Team. The event was held in three locations – Hudson Yard, Palo, and Downers Grove – and was attended by 19 partners eager to learn.

Sales 75
article thumbnail

What Is the Best Strategy for SEO?

DemandJump

Search engine optimization (SEO) is a hard digital marketing approach to master. It’s easy to get lost in the different types of SEO like on-page, off-page, and technical SEO. However, the best SEO strategies and SEO techniques in digital marketing can genuinely make a difference in your organic search rankings and traffic. So which techniques are the best and does SEO even matter in 2023?

article thumbnail

Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

article thumbnail

As people, we don’t need personalization, we need humanization – Interview with Paul Greenberg

Adrian Swinscoe

Today’s interview is with Paul Greenberg, the founder & Managing Principal of The 56 Group, LLC, an advisory firm, focused on customer-facing strategic services, including CRM, […] The post As people, we don’t need personalization, we need humanization – Interview with Paul Greenberg first appeared on Adrian Swinscoe.

CRM 76
article thumbnail

Topic Cluster Versus Pillar-Based Marketing

DemandJump

These days, marketers are constantly looking for ways to supercharge their SEO strategy. But, if they aren’t taking the right approach, they may face an awful lot of guessing, reworking, and trying to prove ROI on SEO content that just isn’t performing. That’s where topic clusters and Pillar-Based Marketing (PBM) come into play. But what do those terms really mean, and is one better than the other?

article thumbnail

Customers Don’t Care About the Details; They Care About the Destination

ShepHyken

On a recent flight, the captain of the airplane announced over the PA system what time we would arrive at our destination. That would have been enough to make most people happy. However, he continued his announcement with a three-minute-plus speech. We learned that we would take off to the west, make a U-turn a few minutes later to head east, how high we would go, the various cities we would be flying over, that we would take a right turn as we approached the runway to land, and more.

article thumbnail

3 Ways to Use Data-Driven Insights to Increase ROI

2020 Research

The post 3 Ways to Use Data-Driven Insights to Increase ROI appeared first on Sago.

ROI 98
article thumbnail

The Open CCaaS Advantage Report

Over the next 12 months, what do you think will have the biggest impact on your CX automation efforts? When asked the same question, only 10% of CX leaders surveyed by Verint chose telephony. It’s no longer the engagement channel leading CCaaS conversations. The customer engagement challenges facing organizations have changed – so a new approach is needed.

article thumbnail

Banks should leverage customer segmentation and data to meet top customers and protect deposits

West Monroe

Even the most optimistic outlook on today’s economic environment is uncertain at best. Interest rates are climbing, loan demand has slowed, and talks of a recession mount. What’s more, recent market volatility and threats to banks around deposit run off only heighten the need for banks to adopt a balanced segmentation and portfolio management strategy—one anchored by data—that can help banks both attract and deepen relationships with their most valuable customers and miti

Banking 52
article thumbnail

3 Ways to Use Data-Driven Insights to Increase ROI

2020 Research

The post 3 Ways to Use Data-Driven Insights to Increase ROI appeared first on Sago.

ROI 84
article thumbnail

The Daniel Group Will Implement Its ExperienceConnect Customer Experience Program for Ring Power and Ziegler Cat

Daniel Group

The Daniel Group Will Implement Its ExperienceConnect Customer Experience Program for Ring Power and Ziegler Cat CHARLOTTE, N.C., March 28, 2023 ( Newswire.com ) – The Daniel Group, experts helping business-to-business companies improve customer experience announced the signing of two new clients, Ring Power and Ziegler Cat. Ring Power, based in St.

Groups 52
article thumbnail

How Does Your Company Manage Large Accounts?

ClientSuccess

As a SaaS organization scales, there inevitably arises a distinction between SMB customers and enterprise customers. Generally, the division between small and medium-sized businesses and large organizations is based on contract size, user base, and internal resource allocation. The allocation of resources, in particular, is a critical factor that can either make or break a customer success team’s large account management process.

Company 52
article thumbnail

Top 5 Ways to Optimize Your Loyalty Strategy

Speaker: Lauren Barash, Vice President, Brand Marketing

In an ever-evolving industry, building and retaining loyal customers is critical to the success of any restaurant business. Join Lauren Barash, VP of Brand Marketing at Full Course, as she delves into the world of restaurant loyalty programs, and reveals the top five essential strategies to optimize your approach! This webinar will explore: Loyalty trends and what you should be focusing on 📊 Actionable insights and ideas to help you develop the most powerful and effective loyalty program

article thumbnail

Acquisition Marketing in a Recession? Here’s How

Optimove

Acquisition marketing is a critical component of any successful growth strategy. Acquisition requires a unique blend of creativity, data analysis, and execution – which provides challenges in any economic climate. But during a recession, acquiring new customers can be an even trickier endeavor. On the one hand, brands facing a challenging economic downturn work with limited resources in a competitive market.

article thumbnail

Four customer engagement strategies for SaaS companies

ChurnZero

Early-stage SaaS businesses tend to put most of their focus on acquiring net new customers. For a little while, customer retention is a manageable task with existing staff. When you have only a handful of customers, your sales team, product team, customer support team—and even executives—can join forces to keep them happy. However, this isn’t scalable.

article thumbnail

How Nationwide Makes Listening to Customer Feedback a Company-wide Priority

Blake Morgan

The foundation of delivering a fantastic experience to customers is listening to them. How can you provide relevant and personalized experiences without understanding your customers and hearing their feedback? Nationwide Insurance is known for its customer-centricity, largely because of its company-wide focus on listening to customers and using their feedback to continually improve the experience.

article thumbnail

Innovation Unlocked: Navigating the AI, Web3, and Metaverse Landscape

Merkle

As emerging technologies like AI approach mass adoption and fuel a growing hype cycle, organizations are forced to make sense of the complexity. Looking outward to identify and align to new trends and emerging technologies is an important exercise to turn them into tailwinds that could drive growth. However, it’s even more important to look inward and ask: Are we organized for innovation?

article thumbnail

Mapping Digital Transformation: Retail’s Strategic Shift

Speaker: Jennifer Wright, Michael Scholz, Jasmin Guthmann, and Scott Canney

Digital transformation in retail is so much more than new technology. You need to get your whole organization, from entry-level workers to executives, on board with the new tech, new skills, and culture changes that digital transformation brings. Leading this mindset shift can be a daunting task… but that’s where this webinar comes in! Join our panel of experts as they guide you through the challenges of digital transformation, preparing you to avoid common mistakes and make the most of incredib

article thumbnail

OCIO Firms Can Benefit Your Company In More Ways Than One!

CSM Magazine

Are you a business owner looking for an easier way to manage and grow your investments? If so, consider outsourcing the overseeing of your portfolio to an OCIO (Outsourced Chief Investment Officer) firm. This type of firm is highly skilled in monitoring financial assets and making strategic investment decisions that can promote growth and stability in any organization’s financial operations.

Company 52
article thumbnail

Pay with points: unlocking loyalty program value

Currency Alliance

The term ‘pay with points’ implies that a customer can burn loyalty points or miles at a point of sale as the method of payment. That means the points have economic value, and can be used to cover the entire purchase amount, or combined with cash to settle the payment obligation. It also implies that the customer can do this quite easily and freely, across a large proportion of a brand’s inventory, in its primary commerce channels.

article thumbnail

Roundup: Take Your Own Adventure with Journey Mapping

dscout People Nerds

Whether it’s your first time diving into journey mapping or you’ve been here before, there are always new ways to improve your craft.

article thumbnail

Stakeholder engagement assessment matrix: What it is and how to use it

Andrew Mcfarland

In project management, a project manager needs to handle project stakeholders well. The Stakeholder Engagement Assessment Matrix is a helpful tool for this. It helps project managers understand stakeholder interests and involvement. In this article, we’ll talk about the importance of this matrix in managing projects. It helps figure out and manage stakeholder relationships for a successful project.

article thumbnail

Revolutionizing Contact Centers: Next-Gen Tech for Enhanced CX

Speaker: Liran Meir Frenkel, Performance Management and RPA Sr Product Marketing Manager at NICE; Harpreet Makan, Practice Director at Everest Group; & Santhosh Kumar, Practice Director at Everest Group

As contact centers navigate the challenges of delivering excellence within budget constraints and adapting to evolving employee expectations, optimizing agent tasks becomes crucial. Discover a holistic approach across three pillars - people, process, and technology - that is essential to excel in this dynamic landscape, and explore how next-gen technologies such as generative AI, performance analytics, and process intelligence play a pivotal role in transforming contact centers into advanced CX

article thumbnail

Generative AI Goes Mainstream In Security With Microsoft Security Copilot

Forrester's Customer Insights

Typically, security is late to the game with technology innovation. Before we get to see innovative technology, we have to wait for it to matter to security. This time, however, is different.

article thumbnail

CX job of the week: M&G

My Customer

Looking for your next step in the world of customer experience? Every week, MyCustomer scours the internet to find the latest CX job.

article thumbnail

The Banking Crisis Will Send New Ripples Through Tech Budgets

Forrester's Customer Insights

The banking crisis will send ripples through the tech industry and budgets, which have already been weakened by layoffs in the first quarter of 2023.

Banking 48