What Does Phygital Mean and What CX Experts Need to Know
Helpware
MARCH 28, 2023
The modern consumer is both knowledgeable and empowered. They expect to be seen, understood, and catered to on a personal level. Simply put, they know they have options and aren’t afraid to explore them. Even more so, today’s shoppers have fully embraced the digital revolution and welcome technological conveniences. To cater to them, it’s no longer enough to master the digital and physical realms separately.
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