article thumbnail

How to Optimize Touchpoints Along the Customer Journey

Feedbackly

Touchpoints are how the brand engages with its customers and play a vital role in fostering a strong relationship between the two parties. Every buying journey has a complex web of touchpoints that can range from 20 to over 500! Also, research shows that it requires around eight touchpoints on average to close a sale.

article thumbnail

A Comprehensive Guide to Voice of the Customer for eCommerce

Thematic

The best eCommerce customers have a high repeat purchase rate and leave positive comments. Enhanced Customer Experiences: Understanding customer expectations at every touchpoint allows you to design seamless, enjoyable experiences that increase brand loyalty. Say, a proportion of these high-repeat customers start to drop off.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Integrate Live Chat & AI to Your eCommerce Business [& Learn How to Do It Right]

Win the Customer

2018 saw the eCommerce industry grow by over 25 percent with 2019 showing no signs of a slowdown for the industry. The eCommerce boom has resulted in lots of competition. This is because live chat for eCommerce supports people who are in a hurry. The Benefits of Artificial Intelligence in eCommerce.

Ecommerce 159
article thumbnail

5 Features the Best Ecommerce Platform Should Have

Oracle

Shopping cart, wish list, gift card, coupon – these concepts have migrated online with the rise of ecommerce and are now primarily associated with nifty icons on a website rather than objects of the physical world. According to Statista , the ecommerce share of all retail sales worldwide amounted to nearly 12% ($2.8 trillion) in 2018.

article thumbnail

3 Reasons Why You Should be Tracking Customer Experience as Part of Your eCommerce Strategy

Kayako

eCommerce is probably the field with the most key performance indicators ( KPIs ) to track. As mentioned, there are a lot of different things you can be keeping track of when running an eCommerce business and a lot of different ways you can get ahead. That’s what customers expect on each of their touchpoints with your business.

Ecommerce 127
article thumbnail

The Year eCommerce Changed Forever

Ann Michaels and Associates

In a very controversial year, from politics to how COVID was handled, one thing we can all agree on and that is that 2020 changed eCommerce forever. I can remember back 10 years ago when many retailers were still less than optimistic of creating an eCommerce site for their business. Late to the Game in eCommerce.

article thumbnail

Revealing New Insights: Here’s How Much Positive Emotional Experience Improves Conversions

Feedbackly

As a solution, Kekäle now uses Feedbackly software to measure eCommerce and brick-and-mortar experiences to improve conversion, basket size, and customer retention. One of the most critical journey touchpoints is a short web store post-purchase survey that is shown in a pop-over window.