Remove did-not-believe-amazon-was-customer-centric-you-will-now
article thumbnail

Today’s Toughest Marketing Challenge is Not Customer Satisfaction!

C3Centricity

And customer satisfaction is becoming insufficient to drive growth alone. Imagine my surprise therefore when I got the following email a day or so after submitting my review: “Thank you for taking the time to complete our online survey regarding your recent stay at our hotel. Companies need to deliver more, a lot more!

article thumbnail

Transform or Die! Business Transformation is No Longer Optional

ijgolding

Whether you work in financial services, manufacturing, logistics or retail, no business today can ignore the rapid pace of change facing us all. Without needing to ‘break sweat’, customers would keep coming back for more. rather than ‘how can we help and support you?’. We live in a business world full of disruption.

Retail 186
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The lost suitcase – the sad reality of customer experience evolution

ijgolding

In 2018, the Customer Experience Professionals Association (CXPA) celebrated its 7th birthday. In 2011, the creation of the CXPA saw the competencies and capabilities practiced by those working in the field of customer experience as a profession for the first time. Please do not panic!!!

article thumbnail

How Marketers Can Benefit From More Than Technology: Modern Marketing

C3Centricity

If this is of interest to you too, then read on. HEART-CENTERED VERSUS CUSTOMER-CENTRIC. You know that I am a champion of customer centricity. I love to support companies that want to put their customers at the heart of their businesses. So let me know if you too will be attending and we can meet up.

Marketing 198
article thumbnail

Are Smart Things Really Smart or is it Just Smart Marketing?

C3Centricity

” In it, I compared the positive and negative implications of technology for customers and companies alike. The Age of the Customer and the Fourth Industrial Revolution. Now a Fourth Industrial Revolution is building on the Third, the digital revolution that has been occurring since the middle of the last century.

Marketing 177
article thumbnail

How to Cheat Your Customers – or Not!

C3Centricity

Why do companies still try to cheat their customers? With so many purchases being made online these days, there is a growing number of articles exposing the behaviours of organisations who clearly haven’t adopted a customer-first strategy. In many cases, packaging is the first personal contact a customer has with a brand.

How To 178
article thumbnail

Technology is the Enabler not the Disruptor (So Stop Using it as an Excuse)

C3Centricity

Not because I was speaking about customer centricity as a disruptor, but because it was an all-female group. They even turned away one gentleman who was interested in hearing me speak about adopting a customer-first strategy!). If you would like to know more about it sign up for our free webinar ). transparency.