Measuring Emotional Value Index (EVI®) throughout the Customer Journey
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OCTOBER 13, 2022
It is a KPI that helps you track, measure, and analyze how customers feel about your business and understand its impact. The benefit of Emotional Value Index (EVI®) is that it can be applied to any phase of the customer journey, both at the micro and macro level. Download your free EVI® eBook here: Loyalty/Advocacy.
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