article thumbnail

The Difference Between Customer Focus and… NOT

ShepHyken

His plea was, “We are so NOT customer-focused, and we need to be!” He then shared what may be one of the most crystal-clear examples of the difference between a company that is customer focused and one that isn’t. Whether you’re customer-focused or not, this exercise is helpful.

article thumbnail

The One Thing We Must Do to Create a Customer Focused Culture

ShepHyken

A customer’s sales journey is different than a service or support journey. The interactions a customer has on your company’s website will be different than over the phone or in person. If done correctly, you will eventually be able to show how each and every department – in other words, everyone – impacts the customer’s experience.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Avoid Roadblocks to Great Customer Service

ShepHyken

This exercise, as simple as it sounds, was her way of creating a process improvement initiative that has been wildly successful. This is similar to an exercise that we do in our customer service workshops. We ask participants to identify the problems and complaints they hear most from both internal and external customers.

article thumbnail

The Customer Service Ritual that Takes Place at Every Meeting

ShepHyken

It helps us keep customer service “front-of-mind” and is a positive way to start a meeting. By the way, this is the same exercise we teach in our customer service training programs. We have clients that have been doing this exercise for years. Because it works! For information, contact 314-692-2200.

Meeting 139
article thumbnail

Small Improvements in Customer Service Create Big Wins

ShepHyken

Identify: If you haven’t already done a journey map of what your customers experience as they do business with you, it’s time to do it. The good news is that if you haven’t done it yet, you don’t need to get to the level of detail you normally would for this exercise. This is the type of exercise that is not a “one and done.”

article thumbnail

The 7 Telltale Signs of a Company NOT Committed to Customers

Beyond Philosophy

It starts with Naïve, which are the least customer-focused companies and are unaware of it. Next come the Transactional and Enlightened stages, which are firms that now recognize the problem and are consciously working to change their behavior to have a customer-focus.

Company 142
article thumbnail

Compare Yourself to the Best

ShepHyken

Even though I want you to think beyond your competition, you should still do the exercises in this step and the next. You must be able to keep up with your competition, and this exercise helps. Shep Hyken is a customer service expert, keynote speaker, and New York Times bestselling business author. Follow on Twitter: @Hyken.

Exercises 152