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The Difference Between Customer Focus and… NOT

ShepHyken

His plea was, “We are so NOT customer-focused, and we need to be!” He then shared what may be one of the most crystal-clear examples of the difference between a company that is customer focused and one that isn’t. Whether you’re customer-focused or not, this exercise is helpful.

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The One Thing We Must Do to Create a Customer Focused Culture

ShepHyken

Start with your basic customer journey map that shows all of the typical interactions – or touchpoints – that the customer has when doing business with you. A customer’s sales journey is different than a service or support journey. And you may need more than one map. For information contact or www.hyken.com.

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Small Improvements in Customer Service Create Big Wins

ShepHyken

The good news is that if you haven’t done it yet, you don’t need to get to the level of detail you normally would for this exercise. What you need is a bullet point list of all the places customers interact with you. Make a list of these touchpoints. This is the type of exercise that is not a “one and done.” Start there.

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Guest blog: 5 Customer Experience Trends for Financial Institutions in 2023

Comm100

It also allows you to create a more customer-focused experience. You can proactively engage with customers by soliciting feedback, sending timely messages, and starting meaningful conversations. To humanize your digital customer experience, you need to map your client’s journey.

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Stop Playing Whac-a-Mole with CX Pain Points

Seaton CX

It’s an exercise in tactical responsiveness but strategic futility, and a cautionary tale for many CX leaders who mistake busyness for progress. In customer experience management, it’s easy to collect pain points. Every department was customer-focused , but no one was customer-centric.

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How to Create an Omni-Channel Customer Journey Map in Retail

GetFeedback

Organizations need to get inside the heads of their customers and see things from their perspective to understand how to best deliver products and services in the most customer-focused way. Step 3: Define your touchpoints. Take each stage of customer behavior you have defined and write them across the top of the page.

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Customer journey map: The key to understanding your customer

delighted

However, understanding every customer’s experience at each stage of the customer journey is crucial for turning business insights into long-term improvement strategies. . In this post, we will cover: What is a customer journey map? Using a customer journey map to improve the customer experience.