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How to Gain Leadership Buy-In for Customer Experience: A Guide for CX Change Agents

Experience Investigators by 360Connext

I speak with customer experience professionals every day. Some of them have fancy, customer-focused titles like Chief Customer Officer or Vice President of Customer Experience. Others have more common org chart regulars, like Chief Marketing Officer or Voice fo the Customer (VoC) Director.

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Customer Experience Benchmarking: beware how you use it!

ijgolding

When it comes to Customer Experience, benchmarking is regularly seen by many leaders as being an important ‘yardstick’ by which to determine the success of their business in achieving their customer focused objectives – if indeed they have customer focused objectives in the first place.

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How to Track Customer Effort for Every Transaction

Kayako

Viktor Magic will walk you through how to run a customer effort questionnaire and why it’s important to track CES after every transaction. Customers don’t want high effort experiences because difficult experiences make the customer feel exhausted. Sending a Customer Effort Survey.

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Following the Shot In

ShepHyken

We’re just out there to get some exercise and have fun. We just skate hard, pass a lot and occasionally score a goal. Now, some of you might be thinking, “I took the metaphorical shot with the customer, and I scored. The customer is happy. Before we go further, you should know this isn’t a super-competitive league.

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Voice of the Customer basics

Zeisler Consulting

That’s a good candidate for Customer Effort Score (CES). Once they’ve encountered your support function and a broader experience with your brand, it may be wise to survey them on Net Promoter Score (NPS, or more specifically, s NPS, the extra ‘s’ for support) to gauge their overall loyalty and likelihood to re-purchase.

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Customer journey map: The key to understanding your customer

delighted

Using a customer journey map to improve the customer experience. Outlining current processes helps to visualize what your customer is experiencing in real time and may unveil common pain points that need to be addressed. . Gaining a deeper understanding of your customer.

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Forrester’s Customer Experience Index, Q3 2015: It’s Hard Being An Optimist

Forrester

That "exercise pill" scientists are working on that promises the benefits of exercise without any of the effort? But I think most of you know that an obsession with winning, serving and retaining customers is a must, and that you should transform your company to be more customer-focused. Buying opportunity!