Currency Alliance

JANUARY 18, 2021

It’s time for hotel operators to re-evaluate how well their ace in the hole – their loyalty program – is enabling every function of their business to deliver more value. Here are three predictions of how loyalty programs must evolve in hospitality. Yet like many hotels, most hotel loyalty programs are homogenous.

Hospitality 52

Hospitality Loyalty Industry Hotels 52

ShepHyken

DECEMBER 9, 2022

It’s important to note that brand expectations can vary depending on your industry, your customer base, and other factors. . Let’s say you work in the financial services industry and your company advertises to current customers who actively use your mobile app and potential customers that interact with your digital content.

Customer Journeys 123

Customer Journeys Brands Sales Contact Center 123

InMoment XI

JANUARY 17, 2024

Key Trends Impacting the Guest Experience in Hospitality Hospitality is a dynamic industry and new trends continue to emerge, raising expectations in a way that forces operators to rethink boardroom strategies, marketing and sales processes, and business models.

Guest Experience 260

Guest Experience Trends Hospitality Customer Journeys 260

Retently

APRIL 5, 2024

This is rooted in the advanced capabilities of AI-powered tools with many acknowledging its potential to foster lasting loyalty via improved interactions. Let’s explore how AI is stirring up interest across the retail industry. By offering a variety of incentives, these programs encourage customers to deepen their engagement.

Retail 78

Retail Engagement Strategy Customer Experience 78

BirdEye

NOVEMBER 20, 2023

When it comes to B2B companies, the conversion rate for referrals stands at 11%, surpassing the average across all industries. When looking for the best referral marketing software, there’re a few key qualities to keep in mind: Seamless integration: The software should easily work with your existing tools, like your CRM or email platform.

Software 62

Software Marketing Multi-Channel e-support 62

Comm100

OCTOBER 8, 2016

For this reason, we’ve compiled a list of 15 customer retention strategies that can ease your pain and help you develop reliable, long-term customer loyalty. Using good Relationship Marketing strategies will also help solidify their trust in you as an industry leader. Loyalty Programs. Enhance your blog.

Customer Retention 151

Customer Retention Loyalty Strategy Loyalty Programs 151

Optimove

JUNE 22, 2020

This is just one methodology ( with three more to download ) that demonstrates how marketers can easily use Optimove to discover customer insights, test their hypotheses, and optimize their CRM campaigns. Using Loyalty Data to Power Customer Retention and Reactivation.

Customer Retention 52

Customer Retention Loyalty Data Loyalty Programs 52

BirdEye

DECEMBER 8, 2023

The revenue for the carpet cleaning business industry is expected to be $6.6 FAQs about carpet cleaning marketing Pair Birdeye platforms with your carpet cleaning marketing CRM to maximize profit Why is carpet cleaning marketing important? billion in 2023 alone. How do you advertise your carpet cleaning business for free?

Tips 57

Tips Strategy Marketing Social Media 57

Currency Alliance

NOVEMBER 15, 2021

Because each customer segment will respond differently to available loyalty incentives, tailoring the customer experience by segment across channels is essential to maximize ROI. Millions of longstanding loyalty programs are testament to the fact that loyalty marketing can be optimized for the benefit of all stakeholders.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

LoyaltyPlus

APRIL 8, 2022

Currency Alliance is on a mission to create a Global B2B Loyalty Marketplace, with an extraordinary platform that any company can use to create their own loyalty ecosystems with complementary brands – regardless of size, industry, geographic location, and incumbent technology. Contact: Len Lubbe. Telephone: +27 82 452 3595.

Loyalty 52

Loyalty Airlines Customer Relationship Management Loyalty Programs 52

NobelBiz

OCTOBER 31, 2023

Nobelbiz and Data-Driven Decision Making Nobelbiz offers solutions that are tailor-made for the call center industry. This predictive capability can be instrumental in strategizing marketing campaigns, loyalty programs, and more. By utilizing CRM systems, businesses can keep a finger on the pulse of past interactions.

Call Center 105

Call Center Contact Center Software Contact Center Social Media 105

Retently

MAY 9, 2024

Investing in customer-centric cultures, using data-driven insights for strategic decisions, creating impactful loyalty programs, and leveraging customer feedback for continuous improvement are essential strategies for successful long-term customer retention. Integrate your various customer data points into a single CRM platform.

Customer Retention 130

Customer Retention B2B Customer Journeys Loyalty Programs 130

Currency Alliance

AUGUST 22, 2022

The Points Bank in a loyalty program is the module of software that keeps track of all transactions related to issuing, redeeming, or exchanging points among loyalty program members, partners and other stakeholders. It’s also worth mentioning that points banks can be used in non-points based loyalty programs.

Banking 52

Banking Loyalty Loyalty Programs Airlines 52

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

Loyalty 59

Loyalty Trends Data Marketing 59

Currency Alliance

FEBRUARY 20, 2023

It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. The loyalty rules engine is the module that enables the types of promotions that are familiar from every major loyalty program. This would not require much of a rules engine – since your program has no variation.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

Customer Guru

MAY 8, 2018

Mr. Pawar is a Business Practice leader with over 23 years of industry experience of working with various Fortune 500 customers in their Customer Experience, Digital Marketing, CRM, Loyalty Programs, Business Intelligence and Analytics transformation engagements. It has now been more than a decade for me in this space.

Culture 71

Culture Loyalty Programs Airlines Customer Centricity 71

Currency Alliance

DECEMBER 17, 2019

That same growth-hacking approach – a trademark of Silicon Valley firms – has led to some important advances for the entire industry to observe. Faced by this looming ‘perfect storm’ of change, the sheltered existence, that many leading loyalty programs have enjoyed for three decades, is coming to an end.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

CSM Magazine

JANUARY 10, 2023

From incorporating live chat and replies within 24 hours, to outstanding customer loyalty programs – these ten tips will help ensure excellent player satisfaction. Utilize Customer Relationship Software (CRM). CRM software is a key component for any business that deals directly with customers. Go above and beyond.

Tips 52

Tips Self Service Omni-Channel CRM 52

PK

JUNE 5, 2018

Last week Lenati wrapped up our time in Florida at Loyalty Expo 2018. It was great to connect with clients and industry leaders, here’s a few highlights: On Tuesday Vans and Lenati took the stage to present on Van’s new program, Vans Family. In 2017 DSW announced a new brand mission: We inspire self-expression.

Loyalty Programs 40

Loyalty Programs CRM Loyalty Conference 40

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. Most loyalty programs report how many members they have.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

DECEMBER 7, 2021

So, I’ve decided it is of little practical use to tell a huge and diverse industry what trends will play out over the next 12 months. I encourage you to keep experimenting because the constraint with AI is not the technology, but the lack of sufficient or clean data – two aspects covered by our Loyalty Imperatives.

Loyalty 52

Loyalty Trends Loyalty Programs Touchpoint 52

Currency Alliance

MARCH 21, 2019

Making the same progress in loyalty has been much more difficult. The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Loyalty Rules Engine. This analogy must also be true of software companies that deliver loyalty program management systems. CRM/Analytics.

Loyalty 58

Loyalty Banking Loyalty Programs CRM 58

Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Hybrid points programs. Online-to-offline.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

SurveySensum

JULY 27, 2023

Customized Product Recommendations Nike takes customized in-store experiences to a whole new level by tapping into customer feedback gathered through in-store surveys and its NikePlus loyalty program. The NikePlus loyalty program is a key pillar in delivering personalized experiences.

Retail 52

Retail Examples Feedback Customer Experience 52

SurveySensum

JUNE 29, 2023

Through market research, data analysis, social listening, leveraging customer feedback , conducting interviews, competitor analysis, and staying updated on industry trends. And by personalizing experiences based on individual preferences, demographics, and behavior, you can enhance customer satisfaction, loyalty, and overall engagement.

Customer Satisfaction 52

Customer Satisfaction Marketing Exceptional Customer Service Social Media 52

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

SmartMessage Blog

JULY 26, 2023

Database Management and CRM (Customer Relationship Management) Segmenting the data allows for better organization by grouping similar data. Segmentation is a fundamental aspect of CRM, as it helps personalize interactions and provide better customer experiences. Audience segmentation analysis can only be perfected through data.

Strategy 40

Strategy Marketing Customer Satisfaction CRM 40

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. On evidence at last night’s awards, these walls are crumbling.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

Currency Alliance

MAY 9, 2019

when the automotive and mobility industries shifted from a driver- or owner-focused value proposition to a customer-centered one; and when micromobility started to scale up.” [i]. In my own meetings with them, they’ve shown very little interest in how the loyalty industry is transforming, or what it will look like in five years’ time.

Loyalty 56

Loyalty Strategy Loyalty Programs Airlines 56

Pointillist

JUNE 15, 2018

Retention can often be a confusing concept, nebulous and shifting in meaning from industry to industry. Sure, that’s easy in subscription-based industries such as SaaS or telecom or insurance. When it comes to the automobile industry, that number is higher still—as much as 5 years. Is Retention About Churn or Loyalty?

Customer Retention 110

Customer Retention Analytics Loyalty Programs Customer Journeys 110

Alida

MARCH 27, 2018

Michael also revealed that MO’s new loyalty program, Fans of MO , was co-created with the viewpoints of the company’s most loyal customers. Daniel Lai, head of digital, social and CRM, INFINITI Motor Company. Coming from the insurance, telco and auto industries, the challenges of transformation vastly differed for these leaders.

Brands 124

Brands Hotels Rewards Programs Insurance 124

Maz Iqbal

JULY 28, 2014

That you get points for using my name … That if you have a customer loyalty program, you get more points for asking me for my membership card so you can check to see if I can get a discount… But, I’ll tell you what makes the real difference. Relationships do not reside in CRM databases.

Customer Philosophy 92

Customer Philosophy CRM Customer Centricity Customer Retention 92

TechSee

JULY 23, 2019

A single POS terminal can manage functions including sales transactions, returns, inventory management, data analysis, CRM and loyalty programs, driving increased adoption of these devices across a wide range of industries. In fact, the POS terminal market was valued at USD 64.38

System 129

System Retail Software Sales 129

BirdEye

OCTOBER 27, 2023

Loyalty programs Boost your customer retention acquisition process with loyalty programs. Well-planned loyalty programs not only help with customer retention but also entice prospects. What is customer acquisition CRM? Share promotions without appearing salesy.

Strategy 57

Strategy Social Media Multi-Channel Advertising 57

West Monroe

JUNE 26, 2018

Moreover, water providers must attract employees capable of addressing customer concerns while simultaneously educating customers about the dynamic water industry – new services, opportunities, and risks. Customer relationship management (CRM) tools and new digital technologies will change the way utilities interact with customers.

Customer Centricity 40

Customer Centricity CRM Employee Engagement Loyalty Programs 40

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52