Currency Alliance

JUNE 16, 2020

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. Hybrid points programs. Online-to-offline.

Loyalty 52

Loyalty Innovation Travel Loyalty Programs 52

SurveySensum

JULY 18, 2023

Increase Customer Lifetime Value (CLV): According to the ‘ The State of Personalization Report 2023 ’ by Segment, 56% of consumers will likely become repeat buyers after a personalized shopping experience. For example, Amazon delivers a personalized homepage for each of its customers based on their purchase history, wishlist, and cart.

Retail 52

Retail Customer Experience Chatbots Touchpoint 52

BirdEye

MARCH 24, 2023

Startups often struggle with customer turnover, so a consistent stream of new business is even more critical. A development team can also help with feedback on what potential customers are looking for from products and services in your industry. They need to keep themselves updated on industry news and developments.

Return on Investment 98

Return on Investment Social Media Sales Metrics 98

SurveySensum

DECEMBER 6, 2023

The specific formula and components can vary depending on the nature of your business and the industry you are in, but here is a general step-by-step process on how to calculate customer health score for your business. Are you looking to improve your customer loyalty program ?

Effort Score 52

Effort Score Metrics Customer Satisfaction System 52

Bold360

DECEMBER 8, 2016

A funny thing happened when researchers asked consumers and marketers associated with the travel industry how they viewed the industry’s well-known loyalty programs. That’s not to say that loyalty programs are not an important element in the retention strategies toolkit. Far from it. Just do the math.

Customer Retention 40

Customer Retention Strategy Social Media Loyalty Programs 40

SurveySensum

JULY 4, 2023

It’s important to recognize that the impact of customer satisfaction on revenue growth extends beyond Amazon. Many companies across diverse industries have experienced similar benefits by prioritizing and investing in customer satisfaction. Align your customer satisfaction goals with your business objectives.

Customer Satisfaction 52

Customer Satisfaction Strategy Tips Social Media 52

SurveySensum

JULY 4, 2023

It’s important to recognize that the impact of customer satisfaction on revenue growth extends beyond Amazon. Many companies across diverse industries have experienced similar benefits by prioritizing and investing in customer satisfaction. Align your customer satisfaction goals with your business objectives.

Customer Satisfaction 52

Customer Satisfaction Strategy Tips Social Media 52

Circular Edge

DECEMBER 13, 2022

Historical ERP data tracks your company’s past transactional activity with details on your customers, products, suppliers, and operational performance. Retaining this data is legally required by auditors, investors, and industry regulators. Marketing can create loyalty programs and win-back campaigns. Who benefits?

Data 52

Data Competitive Advantage Multi-Channel Analytics 52

ClearAction

JANUARY 4, 2020

CEO’s Guide to Growth through Customer Experience Engagement Lynn Hunsaker. Customer experience engagement is a growth strategy. It’s the aim of Net Promoter Score®, CRM, loyalty programs, experiential marketing and so forth — rallying customers toward purchase volume, referrals and long-term relationships.

Engagement 48

Engagement Customer Experience Net Promoter Score Employee Engagement 48

Currency Alliance

JUNE 11, 2019

The smart ones kept a loyalty strategy even if they eliminated the points, but some foolishly acted as though their rewards program was their loyalty strategy – and threw the baby out with the bath water. Economic cycles aside, though, the real problem is that it attracts entirely the wrong sort of customer.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

ShepHyken

OCTOBER 6, 2023

Building and maintaining customer loyalty is more critical than ever in today’s highly competitive business landscape. How to Build Customer Loyalty In 2023 – 3 Must-know Strategies A few strategies in your pocket can help you build customer loyalty better by keeping your customers engaged and loyal.

Loyalty 62

Loyalty Tools Social Media Loyalty Programs 62

SurveySensum

JULY 17, 2023

By adopting similar strategies, retailers can create an environment that encourages customers to explore, engage, and enjoy their shopping journey. This ultimately leads to increased customer satisfaction and loyalty, resulting in a competitive edge in the retail industry. Make Every Interaction Epic!

Retail 52

Retail Strategy Customer Experience Sports 52

SurveySensum

JULY 17, 2023

By adopting similar strategies, retailers can create an environment that encourages customers to explore, engage, and enjoy their shopping journey. This ultimately leads to increased customer satisfaction and loyalty, resulting in a competitive edge in the retail industry. Make Every Interaction Epic!

Retail 52

Retail Strategy Customer Experience Sports 52

LiveChat

APRIL 10, 2017

Put simply: once you build a solid customer base, it’s essential that you shift your focus toward retaining customers and ensuring they remain loyal. 4 Main Tenets of Customer Retention. Each of the strategies we’ll discuss throughout this article fall under one of four main principles: Knowing your customers.

Customer Retention 28

Customer Retention Loyalty Programs Customers Social Media 28

SmartKarrot

APRIL 21, 2023

This type of revenue is generated when existing customers expand their purchases or spend more money with a business. In other words, expansion revenue is generated from upselling or cross-selling to existing customers. There are many examples of expansion revenue in different industries.

CRM 10

CRM Metrics Customer Relationship Management Software 10

Retently

MAY 9, 2024

This article takes a look at the seven deadly sins of B2B customer retention that you’ll want to avoid and the relevant solutions you may want to consider. Personalizing customer interactions, offering exceptional customer support, and proactively addressing concerns are key components that boost customer retention and trust in B2B markets.

Customer Retention 78

Customer Retention B2B Customer Journeys Loyalty Programs 78

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

Loyalty 59

Loyalty Trends Data Marketing 59

SmartKarrot

JANUARY 20, 2021

The ratio between investment and return can have a large variance due to various other factors at play like the complexity of your business, your product price/margin, or your customer size. How much should you invest in acquiring new customers is a strategic decision for which knowing CRC is must.

Customer Retention 11

Customer Retention Effort Score Customer Centricity Metrics 11

Currency Alliance

NOVEMBER 15, 2021

Because each customer segment will respond differently to available loyalty incentives, tailoring the customer experience by segment across channels is essential to maximize ROI. Millions of longstanding loyalty programs are testament to the fact that loyalty marketing can be optimized for the benefit of all stakeholders.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Banking 52

ProProfs Chat

MAY 6, 2020

36% of organizations aim to improve agent, desktop, and CRM experiences in 2019. To create an awesome experience for their customers, 36% of companies are investing in their services and actively working towards improving operator performance. As one of the customer experience facts, this one definitely leaves us surprised.

Customer Experience 66

Customer Experience Social Media e-support Comparison 66

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Ecommerce Touchpoint 52

Currency Alliance

DECEMBER 17, 2019

That same growth-hacking approach – a trademark of Silicon Valley firms – has led to some important advances for the entire industry to observe. Faced by this looming ‘perfect storm’ of change, the sheltered existence, that many leading loyalty programs have enjoyed for three decades, is coming to an end.

Loyalty 64

Loyalty Strategy Loyalty Programs Travel 64

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

DECEMBER 7, 2021

So, I’ve decided it is of little practical use to tell a huge and diverse industry what trends will play out over the next 12 months. I encourage you to keep experimenting because the constraint with AI is not the technology, but the lack of sufficient or clean data – two aspects covered by our Loyalty Imperatives.

Loyalty 52

Loyalty Trends Loyalty Programs Touchpoint 52

Currency Alliance

DECEMBER 13, 2018

At first glance, this year’s Gartner CMO spend survey may not make for happy reading for loyalty marketers. Loyalty program management’ was reported as CMO’s lowest priority, with 4.8% Firstly, loyalty tech isn’t as expensive as it used to be. of budget, down from 6.6% in 2017[ii].

Loyalty 45

Loyalty Trends Loyalty Programs Rewards Programs 45

BirdEye

DECEMBER 8, 2023

The revenue for the carpet cleaning business industry is expected to be $6.6 FAQs about carpet cleaning marketing Pair Birdeye platforms with your carpet cleaning marketing CRM to maximize profit Why is carpet cleaning marketing important? billion in 2023 alone. How do you advertise your carpet cleaning business for free?

Tips 57

Tips Strategy Marketing Social Media 57

Customer Guru

MAY 8, 2018

Mr. Pawar is a Business Practice leader with over 23 years of industry experience of working with various Fortune 500 customers in their Customer Experience, Digital Marketing, CRM, Loyalty Programs, Business Intelligence and Analytics transformation engagements.

Culture 71

Culture Loyalty Programs Airlines Customer Centricity 71

ProProfs Chat

DECEMBER 21, 2020

A lot of business owners want to reduce customer churn and retain as many as possible. Stable customer base results in higher referrals, improved upsell revenue and increased lifetime value (LTV) which further results in improved customer acquisition in future. Constantly Remind Customers of Your Value.

Strategy 98

Strategy Loyalty Programs Customers Loyalty 98

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. On evidence at last night’s awards, these walls are crumbling.

Loyalty 49

Loyalty Loyalty Programs Gamification Airlines 49

BirdEye

OCTOBER 27, 2023

Did you know you can reduce customer acquisition costs (CAC) with business text messaging? Why is customer acquisition important? Customer acquisition is important because your business must increase its customer base and pool of repeat buyers for the following reasons: Easy word-of-mouth marketing to spread the word about your brand.

Strategy 57

Strategy Social Media Multi-Channel Advertising 57

SurveySparrow

MARCH 26, 2020

One of the greatest benefits of building trust is that customers will keep coming to you and will not abandon you at any point of time. If brands like Apple, Sephora command premium prices while still having a fanatical customer base, it is only because of their dogged focus towards their customer.

Loyalty Programs 52

Loyalty Programs Social Media Loyalty Customers 52

BirdEye

APRIL 7, 2023

Well, here’s how: Set up tracking goals: Your customer relationship management (CRM) software can be configured to determine how much money it costs to generate a single lead. To do this, establish goals in your CRM software to track your lead source from inception. Assessing previous performance vs. industry standards 2.

Marketing 52

Marketing Social Media Return on Investment Touchpoint 52

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. Rebalancing loyalty program economics.

Loyalty 52

Loyalty Trends Loyalty Programs Travel 52

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center.

Loyalty Programs 52

Loyalty Programs Loyalty How To Touchpoint 52

Totango

AUGUST 11, 2022

Customer relationships are important for any business, but digital client relationships occupy a position of central importance for SaaS companies. The nature of the SaaS industry means that your interactions with your clients are primarily digital, and any live interactions occur within the broader context informed by online engagements.

Tips 107

Tips How To Customer Journeys Net Promoter Score 107

Pointillist

JUNE 15, 2018

Retention can often be a confusing concept, nebulous and shifting in meaning from industry to industry. It would be easy to define and measure if we relied on the customer to indicate they are no longer a customer. Sure, that’s easy in subscription-based industries such as SaaS or telecom or insurance.

Customer Retention 110

Customer Retention Analytics Loyalty Programs Customer Journeys 110