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The complete guide to navigating social media advertising

BirdEye

Social media advertising has changed the marketing and advertising world by making it easier than ever for businesses to reach their target audience. With billions of active users across platforms, social media advertising offers a level playing field to reach a vast audience and build brand awareness.

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World Social Media Day – Public Sector Edition

Russel Lolacher

World Social Media Day is here again, providing a great opportunity to inform and educate your own public sector organization about what its social media efforts do to benefit them and their audience: the public. How is the time, resources and cost of a social media group (even if it’s one person) justified?

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Elevating Guest Experiences in Hotels with Integrated CX

InMoment XI

Out of nowhere, citizens were flocking in droves to distant lands, as travel by plane, sea, and car surged. The coming year is no exception, as consumers across the globe plan to make travel a priority, despite ongoing economic uncertainty. Generic, one-size-fits-all communication and experiences aren’t an effective way to reach them.

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How to Enhance the Guest Experience: Trends and Best Practices

InMoment XI

With today’s travelers raising their expectations while being exposed to a seemingly unlimited number of hospitality solutions, it is critical that operators deliver experiences that reflect the lives of their customers. These include online travel agencies (OTAs), social media, mobile apps, and brand websites.

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9 Important social media trends you need to know in 2023

BirdEye

Social media is an ever-changing landscape where trends rise and fall every day. If you aren’t keeping a close eye on the latest social media trends, you might be left guessing while your follower count decreases. Take the initiative to develop a social media campaign for TikTok. billion users by 2023.

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Digital Experience: Meeting Customer Expectations

InMoment XI

But with the advent of the information age and the communication technologies that support it, a new facet of customer experience has emerged: digital experience. Word spreads fast in the age of social media and a bad digital experience can hurt a brand’s reputation. It sets the tone for the entire company/consumer relationship.

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How Can an Enterprise Video Platform Transform Communication?

CSM Magazine

This communication format gained huge traction following the COVID-19 pandemic where remote working became the need of the hour. Typically, videos are shared across social media platforms such as Instagram, Metaverse, X, YouTube, TikTok and more. How Can Enterprise Video Platforms Transform Communication?

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