You’re Not Competing In The Category You Think You Are! (How to Find Out)
C3Centricity
NOVEMBER 20, 2017
The first step is to identify the Category in which you are competing. In it, I summarised the very first step of Insight development like this: C = Category. Whenever you want to develop insight, the first task is to decide on the category you want to study. What is the category definition you are currently using? .
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