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[CX Tribe] 16 November 2021 – Better Loyalty Program Targeting

Genroe

CX Tribe is the best Customer Experience insights, case studies and statistics. The post [CX Tribe] 16 November 2021 – Better Loyalty Program Targeting appeared first on B2B Marketing | Customer Feedback | Net Promoter Score | Genroe. Human curated. Delivered weekly.

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Bank loyalty: stay top-of-wallet through the next decade

Currency Alliance

Consumers used to show loyalty to their main bank more or less by default. Back in 2017, when interchange fees were slashed by the European Union, most banks’ response was to simply to give up on their loyalty program; this was lazy and a huge strategic mistake.

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Top 5 Customer Service & CX Articles for Week of April 14, 2024

ShepHyken

Lessons from the Field: 3 Easy Ways to Customize Customer Experiences & Increase Brand Loyalty by Anand Subbaraj (Fast Company) Personalization encourages customers to both return for more service and recommend that service to others. My Comment: This week’s TOP FIVE roundup has a theme: Customer Loyalty.

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Supermarkets: How to Build a Winning Loyalty Program

Currency Alliance

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

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Loyalty collection mechanics: identifying members at the POS

Currency Alliance

Recognizing loyalty program members at the Point of Sale (POS) has been challenging for over 30 years. The result is that it can be difficult for a retailer to deliver a smooth customer experience when identifying their own loyalty program members, or customers in partner loyalty programs, at the POS.

Loyalty 59
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8 loyalty trends for 2024: intelligent, data-led marketing

Currency Alliance

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

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How to Get More Customer Testimonials and Case Studies Using NPS Surveys?

SurveySparrow

In fact, it is also an indicator of loyalty. In this article, we are going to discuss how we can get more case studies, reviews, and customer testimonials using NPS. Techniques to Convert NPS data into Testimonials & Case Studies. What is the Net Promoter Score? Ask for it Directly.