article thumbnail

Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Check your wallet (digital and/or physical) – do you have loyalty cards for your favorite retail outlets? loyalty programs on average. Ulta tells a similar story— 95% of their revenue comes from their loyalty program members. The data is clear—loyalty pays… but it is often harder to achieve than it looks.

article thumbnail

Optimove, #1 CRM Marketing Solution for iGaming, Expands Offering to iGaming Sweepstakes Companies

Optimove

Optimove’s CRM Marketing capabilities – enhance personalization, contestant loyalty, and brand growth through advanced AI-driven campaigns – help marketers deliver exceptional, personalized experiences that boost retention and maximize contestant lifetime value, driving better results in a competitive market.

CRM 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Smart CRM Basics: Strategies for Increasing Customer Loyalty

Optimove

CRM Marketing teams put a lot of effort into increasing customer loyalty across various stages of the customer’s lifetime – starting from acquisition to retention, all the way through reactivation. You can do that using a wide variety of CRM marketing tools and strategies. Define an objective. Find a message. Reach Out ?at

CRM 98
article thumbnail

How to Increase Customer LTV by Syncing Loyalty Data Into Your CRM Marketing

Optimove

And one thing that is often overlooked by brands in this regard, concerns loyalty data specifically, since data from CRM Marketing technologies and data from loyalty programs are typically separate. Combining loyalty and CRM programs significantly reduces the risk of cross-firing journeys. Can You Fix it?

CRM 105
article thumbnail

CRM vs CEM: Where should you put the money?

CloudCherry

How do successful brands stand out from the rest of the crowd? There’s such a healthy market for customer management and analysis software that they’ve now branched out into two distinctive categories: Customer Relationship Management (CRM). What is CRM? It’s the constant and unending focus on the customer experience.

CEM 281
article thumbnail

Hotel Reputation Management: Boost Guest Satisfaction and Online Ratings

InMoment XI

With these stakes in mind, your hotel reputation management strategy must be an integral part of your business strategy to keep your hotel competitive with the top brands. Moreover, your reputation directly impacts brand loyalty and repeat business in an industry where word-of-mouth recommendations carry significant weight.

Hotels 260
article thumbnail

The Benefits of A Modern CRM for Financial Services

Kustomer

For financial services organizations in particular, building trust with customers and providing them with human-first customer service makes a significant impact in garnering loyalty and repeated use of products and services. Financial services organizations can leverage a CRM to track customer transaction histories and lifecycle stages.

CRM 98