BirdEye

JULY 10, 2023

Customers and brand ambassadors aren’t the only prospects out there who can support your business. From Instagram influencers to big-name industry leaders, partnering with like-minded brands can help you unlock valuable new opportunities. Table of contents Why do brand collaborations work?

Brands 52

Brands Fashion Social Media Retail 52

NetBase

JANUARY 16, 2020

And it could be a boon for brands moving fast enough to partner with them! A huge part of this involves them becoming financially independent as well, though likely with a degree of patronage and other royal perks: But if they truly seek financial independence, they have lots of options – and brands should be lining up to partner with them.

Brands 73

Brands Fashion Travel Sports 73

SurveySparrow

JULY 4, 2021

Are they simply for getting your work done, or do you feel emotionally attached to the brand? Why do you use the same brand again and again when you have a lot of other options? And, what if we tell you to switch to a different brand? . And this happens because of emotional branding. . What Is Emotional Branding? .

Examples 52

Examples Brands Social Media Advertising 52

Optimove

SEPTEMBER 24, 2020

The Best of Sports Betting Campaigns to Follow. Gamers are different than other consumers and deserve a unique approach. Converting one-timers to active customers can generate much value for your brand and increase ROI on the cost of acquisition. The Best of Sports Betting Campaigns to Follow. 17 September 2020.

Sports 98

Sports CRM ROI Groups 98

C Space

MAY 4, 2020

The Brand Move Roundup – May 4, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. L’Oréal ’s first-quarter sales dropped 4.8%

Brands 52

Brands Airlines Advertising e-support 52

Eptica

APRIL 11, 2018

Date: Wednesday, April 11, 2018 Why brands need to capture deeper customer insight from unstructured data. Author: Taoufik Massoussi Understanding customer needs and emotions is central to delivering the experience that today’s consumers demand. Published on: April 11, 2018. This is ignoring a goldmine of information.

Net Promoter Score 50

Net Promoter Score Customer Insights Brands Data 50

C3Centricity

APRIL 3, 2019

And time consuming. WHO ARE OUR BRAND’S CUSTOMERS? She shops in local supermarkets and gets advice from friends on Facebook, about the best brands to buy and what’s on offer. She’s been buying our brand for over two years because it satisfies her children’s hunger when they get in from playing sports.

Marketing 192

Marketing How To Advertising Brands 192

BirdEye

APRIL 18, 2023

These ad campaigns are necessary to build brand awareness, generate leads, drive traffic to your physical location, and increase sales. However, once you work through the growing pains, you can see a solid return on your investment (ROI). Connect and partner with local influencers Influencer marketing isn’t only for the top brands.

Advertising 98

Advertising Social Media ROI Strategy 98

Optimove

MARCH 12, 2020

Regardless, the executive summary of that report ends with the recommendation for companies to have a central “nerve center,” under which “Protecting and providing purpose to employees, stress-testing financials, stabilizing supply chains, and engaging consumers,” should all be integrated. Reassure and Support.

Marketing 64

Marketing Multi-Channel B2C Sports 64

Kustomer

OCTOBER 22, 2020

And those that are having a hard time are probably going to lose a lot of brand loyalty, customer loyalty because customers will find another alternative.”. What ESPN fans wanted during the pandemic, was to talk sports. Most sports were on pause for months on end, and the role of the customer service rep shifted significantly. “We

Conference 96

Conference Self Service Sports CRM 96

NetBase

JANUARY 1, 2019

It’s 2019 and time for another fast-paced year where brands are made and broken at the speed of social. Though periodic reports are useful for spotting patterns and tracking overall trajectory, live insights are critical to brand survival. This is how agencies like Spong use real-time dashboards for brands like Thermos.

Social Media 62

Social Media Tips Banking Sports 62

NetBase

JUNE 29, 2020

And why brands must pay attention. ” And brands are paying attention to streaming sites as potential advertising platforms, as well as places to source up and coming influencers. And there are some telling stats to keep in mind: 49% of consumers rely on influencer endorsements to inform decision making.

Advertising 52

Advertising Entertainment Sports Analysis 52

Kustomer

OCTOBER 22, 2020

And those that are having a hard time are probably going to lose a lot of brand loyalty, customer loyalty because customers will find another alternative.”. What ESPN fans wanted during the pandemic, was to talk sports. Most sports were on pause for months on end, and the role of the customer service rep shifted significantly. “We

Conference 52

Conference Self Service Sports CRM 52

ShepHyken

JULY 31, 2020

It involves all the different ways that you, as a brand, interact with the customer and constitutes of three main components: Customer service. As Julie’s usage grew by 50%, Amtrak saved $1 million in customer service costs and realized an 800% ROI. Technology. Give Personalization with Live Chat.

Customer Experience 109

Customer Experience Customer Service Net Promoter Score Self Service 109

SaleMove

JULY 12, 2018

According to a recent study , 79% of customers are only willing to tak e advantage of a brand promotion if it’s tailored to their previous interactions; additionally, 78% of customers say that personally relevant content increases their buying intent. Again, much like emails, website personalization has shown to yield positive ROI.

Social Media 49

Social Media Sports Apparel Advertising 49

ViiBE Blog

JANUARY 25, 2021

In fact, 95% of consumers say that customer service is key to their brand loyalty. Such a frictionless consumer experience boosts satisfaction KPIs like NPS. Decathlon is the largest sporting goods retailer in the world. ViiBE’s Zendesk video calls integration is a KPI revelation that offers immense ROI.

CRM 52

CRM Video Case Study Net Promoter Score 52

NetBase

OCTOBER 3, 2018

Even the biggest brands in the world aren’t immune to mishaps. The problem for modern brands isn’t issues cropping up – it’s how quickly social media turns small problems into viral catastrophes. Anything that puts your brand negatively in the public eye qualifies. The worst thing a brand can do is ignore Social Analytics.

Analytics 60

Analytics Social Media Management How To 60

ClearAction

JANUARY 6, 2021

You are a customer of many companies as an individual consumer: you know that your experience begins far before an interaction and ends when you no longer have the need for a type of solution. Relationship strength is your aim for recurring ROI on your customer experience efforts. 2) Start picturing customer experience holistically.

Tips 77

Tips Customer Experience Net Promoter Score Customer Journeys 77

NetBase

DECEMBER 18, 2018

. Instagram influencers are incredibly powerful assets for promoting your brand. Instagram Influencers, and their engaged following, are the new word of mouth marketing for brands. This creates a more impactful brand message, with greater reach, than what you’d get when working with an influencer presenting lower engagement metrics.

Metrics 40

Metrics Sports Engagement ROI 40

Pretium Solutions

OCTOBER 29, 2011

In “Return on Influence, the New ROI,” Amy Jo Martin explains a new concept – ROI – Return on Influence. After the product’s purchase is when the true quality of the product and customer service matters for both the consumer and the company. Original HBR Blog Post Below: Return on Influence, the New ROI By: Amy Jo Martin.

Customer Service 40

Customer Service Social Media ROI Metrics 40

Pretium Solutions

OCTOBER 29, 2011

In “Return on Influence, the New ROI,” Amy Jo Martin explains a new concept – ROI – Return on Influence. After the product’s purchase is when the true quality of the product and customer service matters for both the consumer and the company. Original HBR Blog Post Below: Return on Influence, the New ROI By: Amy Jo Martin.

Customer Service 40

Customer Service Social Media ROI Metrics 40

Pretium Solutions

OCTOBER 29, 2011

In “Return on Influence, the New ROI,” Amy Jo Martin explains a new concept – ROI – Return on Influence. After the product’s purchase is when the true quality of the product and customer service matters for both the consumer and the company. Original HBR Blog Post Below: Return on Influence, the New ROI By: Amy Jo Martin.

Customer Service 40

Customer Service Social Media ROI Metrics 40

West Monroe

SEPTEMBER 27, 2021

As a society, we look up to athletes like Serena and Venus Williams just as the business world admires digital brands like Amazon and Target. What role do you want to play in consumers’ lives? Some thought-starters: Can you improve the supply chain to get products in the hands of consumers faster?

Training 40

Training Data Leadership Sports 40

West Monroe

SEPTEMBER 27, 2021

As a society, we look up to athletes like Serena and Venus Williams just as the business world admires digital brands like Amazon and Target. What role do you want to play in consumers’ lives? Some thought-starters: Can you improve the supply chain to get products in the hands of consumers faster?

Training 40

Training Data Leadership Sports 40

SurveySparrow

APRIL 27, 2021

Creating customer profiles should be one of the first moves that a brand makes when they are about to create a marketing strategy to reach out to prospective customers. . 6 Product-Market Fit: You will find that there are different consumer groups who all have varied interests. Sports aficionado, especially baseball.

Customer Journeys 52

Customer Journeys How To Groups Exercises 52

Lumoa

JUNE 26, 2023

Nike, another well-known retail brand, achieved higher annual revenue by investing in multiple channels. Buyers will get a connected brand experience throughout all channels, including physical outlets, e-commerce stores, social media pages, and even through SMS and push notifications.

Omni-Channel 208

Omni-Channel Customer Experience Net Promoter Score Effort Score 208

BirdEye

MARCH 4, 2024

It’s a theory that a consumer must be exposed to a brand or product seven times before purchasing. A drip campaign, or drip marketing, is a powerful technique for brands to nurture leads, retain customers, and increase repeat sales. Speaking of the results, let’s talk about what’s in it for your brand.

Marketing 109

Marketing How To Multi-Channel Tips 109

ECXO

DECEMBER 26, 2023

Increase engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behaviour and instinctive responses. The Digital-First Customer Experience: Seven Design Strategies from the World’s Leading Brands by Joe Wheeler.

Case Study 52

Case Study Customer Centricity Social Media Competitive Advantage 52

Gainsight

JULY 7, 2021

What would be the long-term ROI of virtual events when it came to brand awareness, pipeline and bookings? Restaurants, offices, sporting events, and other venues for public gatherings were slowly starting to reopen. What are key customers and prospects consuming? Kids were returning to school.

Social Media 45

Social Media Conference NPS Customer Success 45

Gravy Analytics

JULY 15, 2019

Location data, or information on where consumers go in their day-to-day lives, is becoming a popular tool for enterprises. In advertising, location data helps brands understand their consumers and narrow targeting to deliver ads to the most relevant, ready-to-buy consumers. Related Reading: What is Location Intelligence?

Advertising 68

Advertising Data ROI Automotive 68

BirdEye

APRIL 6, 2023

Digital products are popular because they let people download and consume at their own convenience. With that type of demand for coffee retailers, this can be a viable business opportunity with high ROI. This is allowing for businesses such as coffee shops to craft their own flavors and build their own brands.

Insurance 98

Insurance Social Media Transportation Consulting 98

North Highland

SEPTEMBER 3, 2019

The days of branded marquees and simple swag bags are gone. However, the “brand activation” reigns supreme, and sponsorships now involve highly interactive, tailored experiences. Sponsorships and activations at major events offer the opportunity to rise above the noise, in a way that emphasizes solid human connections with consumers.

Hospitality 61

Hospitality Industry Sports ROI 61

ClearAction

OCTOBER 1, 2018

“Only 16% of marketers feel their organizations are extremely responsive to the consumer.” Likely, the promise of CXM ROI has been alluring to executives who have asked for quick wins and near-term gains. This is what moves the CXM ROI needle: earn customers’ trust by aligning your company to CX insights.

Customer Experience 63

Customer Experience Effort Score ROI Study 63

SmartMessage Blog

NOVEMBER 20, 2019

Many brands made investments to interact with their audiences directly to deliver quick information, accelerate sales stages, and run customer service activities. Chatbots are small software applications that simulate interactive human conversation so that meaningful interactions can happen between a brand and a consumer.

Chatbots 49

Chatbots Tourism Banking Abandon Rate 49

ClearAction

NOVEMBER 16, 2023

Let’s look at a sports analogy for enlightenment. When you’re mature in a sport, it means increased motor skills, strength, power, and in many cases, reduced risk of injury. This has happened at major brands: Adobe, Cisco, Hewlett Packard, Intuit, and Symantec, among many others. So, what does it mean? issue prevention).

Voice of Customer 62

Voice of Customer B2B Leadership Effort Score 62

Currency Alliance

FEBRUARY 26, 2019

We believe these trends will occupy most brands’ efforts during 2019. Therefore, we offer this fairly extensive summary of what most brands should be doing with their loyalty programs to maximize business impact this year. Customer data: maximize ROI. This realignment will also set themselves up to win in the next decade.

Loyalty 45

Loyalty Strategy Loyalty Programs Hotels 45

Currency Alliance

NOVEMBER 14, 2019

The overarching loyalty trend of 2020 will continue to be brands getting to grips with digital transformation. There is a growing divide in customer experience delivered by brands whose digital transformations are progressing well, and those being left behind. Brands embrace shared environmental goals with customers.

Loyalty 40

Loyalty Trends Loyalty Programs Hotels 40