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Ethical Consumerism and the Path to Long-Term Brand Loyalty

CX University

The Rise of the Conscious Consumer In today’s competitive business landscape, customer loyalty has become a critical factor for success. As consumers become increasingly discerning, the alignment between a company’s values and the personal values of its customers has emerged as a significant driver of loyalty.

Loyalty 52
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5 Things Brands Need to Know About the Gen Z Customer Experience (and Employee Experience)

InMoment XI

That’s why we put a magnifying glass over these emerging consumers and employees in our recent 2022 Experience Trends report , to give you the intelligence you need to create a positive impact with Gen Z, whether you’re trying to convince them to become loyal customers or recruit them to be engaged employees.

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Top 5 Customer Service & CX Articles for Week of April 29, 2024

ShepHyken

My Comment: I’ve been studying how different brands are creating successful loyalty programs. 3 Trends That Will Likely Dominate Customer Loyalty Programs In 2024 by Zsuzsa Kecsmar (Forbes) Loyalty programs are often recognized as a way to retain customers and let companies showcase their brand values.

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15 Brand Trends for 2015

CX Journey

Image courtesy of derekGavey Another year almost gone, and it''s time to start sharing trends and predictions for 2015! Last year, I shared Brand Keys'' Robert Passikoff''s 14 Brand Trends for 2014. This year, Robert again put together his proposed trends for the upcoming year. believability criteria. Anna Wintour.

Trends 171
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What Telcos Can Learn About CX From Other Industries (And The Other Way Around)

Lumoa

Delivering top-notch CX increases customer loyalty and enhances brand reputation, which can boost revenue. To stand out and be different, telcos must think outside the box and emphasize their brand value in day-to-day operations and CX. Telcos must create a culture that values innovation and collaboration.

Industry 208
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Why are We Still Talking About CX in Financial Services?

Lumoa

Why Financial Services Companies Should Focus on CX Now That a Recession is Approaching According to Ekaterina Mamonova, when a brand makes a promise, and its CX delivers on it well, it produces a positive feedback loop that supports brand integrity and brand values.

Financial 208
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11 Customer Experience Trends for 2016 (The Year of Emotion)

Experience Matters

It’s once again the time of year for me to publish my CX trends. As you can see in our video Driving CX Transformation , customer-centric culture requires mastering four CX core competencies : Purposeful Leadership , Compelling Brand Values , Employee Engagement , and Customer Connectedness. Customer Journey Designing.

Trends 120