Bilingual Customer Support: Where Live Agents and AI Coincide
BlueOcean
OCTOBER 4, 2023
That’s where the “language of their choice” piece of the puzzle can get complex. We would wager, that even with the evolution of AI, brands serving consumers in the Americas will continue to benefit from providing support in French, Spanish, and, for some organizations, Portuguese through a live agent model. But what’s the best approach?
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