Interviews Aren’t Dead: How B2B Companies Can Learn More from Their Buyers
InMoment XI
MAY 18, 2022
To avoid this fate, it’s critical to have a process in place for exploring, analyzing, and improving the buyer experience —win or lose. Using the Right Listening Technique. It depends on the audience, the timing, the circumstances, and ultimately—what you’re trying to learn. There’s no one right way to collect feedback.
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