Optimove

MARCH 23, 2023

These brands know how to discover and engage their most valuable customers on an ongoing basis. They have the power to ensure their campaigns grab each of their customers’ attention. Personalization and relevancy can boost trust, strengthen loyalty and turn one-time clients into customers for life. Every time.

Groups 52

Groups CRM Study Brands 52

Totango

JUNE 17, 2021

What is customer segmentation ? We’ll discuss the subtle shade of difference between customer segmentation and audience segmentation, two terms with some overlap that are often used interchangeably. We’ll look at the different ways you can segment your customers and when to apply each. Renewal status.

Tips 71

Tips Customer Journeys B2B Groups 71

CustomerSuccessBox

JUNE 12, 2021

A lot of us believe that all customers are equal. Let’s accept that not all customers are equal. We want to segment customers so that we can work with each one of those segments in respective ways, but on what criteria do we actually segment customers? How to segment customers?

B2B 52

B2B Customer Success Customers Tips 52

SmartMessage Blog

JULY 26, 2023

Delivering on-time and relevant messages and offers became the essence of successful customer experiences. Once a company analyzes its customers efficiently, it can group users with similar demographic specs, interests, and behaviors. Segmentation enters the stage to run more effective campaigns. What is Audience Segmentation?

Strategy 40

Strategy Marketing Customer Satisfaction CRM 40

Optimove

AUGUST 4, 2021

Within it, “scaling segmentation” – an essential requirement for a proper retention/loyalty strategy – came in second as the biggest challenge in retention marketing. and this is where we say that, actually, scaling segmentation isn’t such a headache, if you got the right technology, ahem ahem).

Groups 87

Groups CRM Ecommerce Comparison 87

Amity

JUNE 15, 2017

As your company grows and more customers are added to your care, you will either need to hire more people, or be smarter with your time. To scale your Customer Success team, you will need to segment your customers and apply the appropriate engagement model. 1: Value Segmentation. 2: Persona Segmentation.

Customer Base 73

Customer Base Customer Journeys Customer Success Groups 73

Optimove

SEPTEMBER 24, 2020

The Beauty of Customer Segmentation – Part 1/3: When Offline Met Online. The Beauty of Customer Segmentation – Part 2/3. The influence of rule-based and cluster-based segmentation on your marketing efforts. The Beauty of Customer Segmentation – Part 1/3: When Offline Met Online. 10 September 2020.

Sports 53

Sports CRM ROI Groups 53

Optimove

NOVEMBER 30, 2020

Let’s talk about Customer Tier and RFM, or Recency, Frequency, Monetary – a known customer segmentation method in various industries. There are many different ways to segment your customers into meaningful groups. Take a look at the following example and decide who’s the better customer: Customer A.

CRM 52

CRM Groups Tips Video 52

Optimove

JULY 27, 2020

Leveraging customer data to generate insights is not an easy task for any department in any type of business. Especially generating the kind of insights that lead to more effective customer marketing. A few weeks ago, we showed you how to use your customers’ first purchase category as a predictor of longevity.

CRM 60

CRM Tips Retail Analysis 60

Optimove

OCTOBER 1, 2020

In the first two parts, we detailed why combining online, and offline data can take your marketing initiatives to the next level and defined both role-based and cluster-based segmentation: The Beauty of Customer Segmentation – Part 1/3 The Beauty of Customer Segmentation – Part 2/3.

Strategy 52

Strategy Customers ROI Marketing 52

Optimove

SEPTEMBER 10, 2020

Welcome to the second part (of three) of this mini-series about the beauty of customer segmentation. Today we’ll discuss the influence of rule-based and cluster-based segmentation on your marketing efforts. A key enabler of personalization is customer segmentation. Rule-Based Segmentation.

Trends 52

Trends Groups Customers Analysis 52

Peter Lavers

OCTOBER 19, 2017

Segmentation is well established in Marketing and CRM as a way to systematically subdivide a market or a customer base into discrete groups that have different needs or require distinct treatments. Market vs. Customer Segmentation. Firstly, I’d like to briefly draw a distinction between Market and Customer Segmentation.

Net Promoter Score 69

Net Promoter Score NPS Analytics CRM 69

Optimove

APRIL 2, 2021

Happily, modern marketers don’t need to traipse through an entire kingdom on horseback to find their customers. But they do need to work hard to find the right fit between their products and each customer. Campaigns with more segments yield higher CRM contribution per customer. Building the Segments.

System 52

System CRM Case Study Analysis 52

Optimove

JUNE 17, 2021

Frankly, I was hired for that purpose precisely – to drive growth through our existing customers. Sheesh, that’s enough to make any old-fashioned marketer run away, screaming, “you manage hundreds of segments!” That’s what this new blog series is all about. And no one had to run away or scream.

CRM 52

CRM Groups Communication Metrics 52

InMoment XI

NOVEMBER 16, 2021

In this blog, I’m going to focus on one question that continues to come up in conversations with CX practitioners and data analysts and my answer may surprise you. If you fear response bias, you should do a response bias study, but that’s a topic for another blog post. How Do I Increase Survey Response Rates?

Survey 493

Survey Automotive Comparison Hotels 493

Fox Metrics

AUGUST 14, 2020

Most businesses are leveraging data analytics to get insight into who their customers are, what they do, what they want, and how to reach them. times more likely to retain their customers, and 19 times more likely to achieve above-average profitability. FoxMetrics Blog 5. Moz Blog – Analytics 10. Table of Contents 1.

Analytics 93

Analytics Data Social Media Analysis 93

ShepHyken

AUGUST 30, 2019

This week we feature an article by Lukas Sitar who writes about growing and sustaining customer lifetime value for the entire customer cycle. While many marketers look at metrics like conversion rates, net profit per sale, average value of a lead, and average customer order, they often overlook their customer lifetime value.

Loyalty Programs 103

Loyalty Programs Loyalty Lifetime Customer Poor Customer Service 103

ShepHyken

OCTOBER 4, 2019

This week we feature an article by Dwayne Charrington who writes about how to engage your customers in personalized, meaningful, and relevant ways. Customers, employees, lead generation, or profit. Well, the best answer is customer engagement. No business can survive without engaging its customers.

Brands 119

Brands Engagement How To ROI 119

CSM Practice

JUNE 15, 2017

As your company grows and more customers are added to your care, you will either need to hire more people, or be smarter with your time. To scale your Customer Success team, you will need to segment your customers and apply the appropriate engagement model. 1: Value Segmentation. 2: Persona Segmentation.

Customer Base 40

Customer Base Customer Success Customer Journeys Groups 40

CSM Practice

NOVEMBER 4, 2019

Some foundational questions still require attention in our growing customer success community. These questions include customer success funding and reporting, as well as appropriate customer segmentation. These efforts are geared towards presenting viable solutions to the challenges of building customer success at scale.

Customer Success 45

Customer Success Customer Journeys Study Effort Score 45

Lumoa

APRIL 18, 2023

As the volume of data companies collect grows and as artificial intelligence (AI) gets better, analytics is set to become a key differentiator for customer experience management. Predictive modeling and real-time data analysis have created huge opportunities for companies to personalize the customer experience. Think about it.

Analytics 208

Analytics Customer Experience Management Net Promoter Score 208

CustomerSuccessBox

APRIL 18, 2019

Segment, leaders in synthesizing first-party customer data, and CustomerSuccessBox, an Outcome driven Customer Success platform for B2B SaaS, join hands to deliver desired outcomes. Eliminating all developer dependencies for customer success technology roll out. We love how made for each other this partnership is.

Customer Success 40

Customer Success Effort Score B2B Analytics 40

Totango

APRIL 9, 2024

Is 2024 the year of customer success or sales? They unanimously agreed that 2024 is the year of the ICP (Ideal Customer Profile). The cohesion between these teams can significantly drive customer value and results, which impacts retention, expansion, and, ultimately, predictable growth.

Sales 106

Sales Customer Success Strategy Industry 106

ShepHyken

AUGUST 10, 2018

This week we feature an article by Jarrin Howard who writes about how predictive analytics can enhance customer relations. – Shep Hyken. These are common examples of sites using predictive analytics catering to individual customer preferences. Segmenting Customers. Choosing Channels.

Analytics 67

Analytics Social Media Travel Banking 67

Blueshift

AUGUST 16, 2023

With a real-time CDP , marketers can collect, unify, and organize their customer data from any source for rich customer profiles and easily accessible segments. In this blog, we’ll explore what audience syndication is, how you can leverage it to optimize your paid media marketing, and the top four benefits for marketers.

Data 98

Data ROI Advertising Marketing 98

Blueshift

JULY 5, 2023

You need to target the right audience with the right message; otherwise, you risk alienating potential customers and missing out on valuable sales. That’s where audience segmentation comes in.

Examples 52

Examples Marketing Groups Sales 52

Optimove

APRIL 8, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: When machine learning is used for customer segmentation, marketers can analyze extensive data sets and derive valuable insights that would be impossible to uncover manually.

Analysis 59

Analysis Customer Base Strategy Tips 59

Optimove

NOVEMBER 15, 2023

Why It Matters: Segmentation makes your messages more relevant and ensures you’re connecting with your highest-value customers at the moments they’re most likely to respond. In this post, learn why segmentation needs to be at the cornerstone of any successful SMS marketing campaign.

Return on Investment 59

Return on Investment ROI Customer Retention Loyalty 59

Gainsight

DECEMBER 10, 2018

Before you say, “ thank u, next ” to 2018, check out Gainsight’s top blog posts, webinars, and resources of 2018. Top 5 Customer Success Blog Posts of 2018. You can’t have a business without a product and you can’t maintain a customer base without Customer Success. Click here to read the blog.

Customer Success 71

Customer Success Net Promoter Score Chief Customer Officer Metrics 71

ShepHyken

OCTOBER 19, 2018

For example, algorithms are able to digest complex customer data and provide relevant content to individuals at the right time. AI-driven chatbots are being deployed more and more within customer support functions, but web personalization extends beyond just automated bots. So, how is AI changing customer experience?

Customer Service 110

Customer Service e-support Chatbots Automotive 110

Optimove

NOVEMBER 15, 2023

Why It Matters: SMS marketing segmentation makes your messages more relevant and ensures you’re connecting with your highest-value customers at the moments they’re most likely to respond. In this post, learn why message segmentation needs to be the cornerstone of any successful SMS marketing campaign.

Return on Investment 52

Return on Investment ROI Customer Retention Loyalty 52

Comm100

SEPTEMBER 26, 2023

In today’s hyper-connected, personalized customer service isn’t just a isn’t just a nice-to-have; it’s a must. While we’re all familiar with the basics, like using a customer’s name in an email, today’s innovators are going far beyond these conventions to deliver personalization.

Examples 173

Examples Chatbots Omni-Channel Customers 173

ShepHyken

SEPTEMBER 16, 2016

This week on our Friends on Friday guest blog post my colleague, Mark Smith, writes about how crucial personalization can be to the customer experience. When you customize or personalize the experience, even during the sales process, you are delivering a better level of service. Shep Hyken.

Omni-Channel 48

Omni-Channel Customer Experience Retail Effort Score 48

Totango

APRIL 18, 2023

As businesses are laser-focused on retaining and growing current clients, they’re turning to their customer success (CS) teams and leaders to make it happen. In this uncertain time, many business leaders are seeing budget cuts, longer sales cycles, and forecasts being continually reexamined … but there is good news.

Innovation 98

Innovation Customer Success Customer Journeys System 98

Totango

DECEMBER 20, 2023

We are delighted to share that Totango was recognized in the G2 Winter 2024 reports for its exemplary performance in the customer success software category. Totango’s high score from G2 users not only underscores our efficient implementation but also sets a best-in-class benchmark for other software in the customer success category.

Report 108

Report Effort Score Customer Centricity User Experience 108

BirdEye

NOVEMBER 21, 2023

This blog stands apart as a non-overwhelming guide, no-fluff, just actionable insights, offering a streamlined approach to interior design marketing. Pro tip: Leverage Birdeye’s business Listing management platform to show up where your customers search 3. How can interior designing businesses implement this SEO strategy?

Marketing 111

Marketing Social Media Advertising Tips 111

Amity

AUGUST 26, 2014

One of the biggest challenges every Customer Success Executive faces is how to align the organization with the customer base. Time to Segment Your Customers. Proper alignment will result in an efficient, scalable and cost effective Customer Success organization. How have you segmented your customers?

Customer Success 48

Customer Success CRM Customer Base Customer Satisfaction 48