CX Journey

DECEMBER 16, 2014

Want to know the secret to customer retention? I do sometimes find inspiration to write about both customer and employee experiences in the strangest ways, but that story got me thinking about this blog post that I needed to write about customer retention and how to keep customers coming back.

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Customer Retention Advertising Metrics Customers 209

Optimove

AUGUST 23, 2022

An evening of lively discussions centered around the future of customer retention. Merv Huber, Growth Marketing – Scientific Games : A long-time fan of horse racing, Merv specializes in B2B2C marketing for some of the top lotteries across the globe, currently leading growth marketing efforts at Scientific Games.

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Customer Retention Tips Marketing Retail 52

ClientSuccess

JANUARY 25, 2021

This is all to say that while working closely with sales departments comes naturally to most CSMs, bringing in other departments – such as marketing – can sometimes leave both customers and internal teams wanting more. Why is customer marketing important? Digital Marketing. And the results need to be there as well.

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Customer Retention Customer Success Marketing Case Study 81

SurveySensum

AUGUST 21, 2023

However, the good news is that some have managed to double their revenue through effective customer retention strategies. In SaaS businesses, subscription deals are offered where customers pay either monthly or yearly to use their software. In such a scenario, retaining existing customers becomes even more challenging.

Customer Retention 52

Customer Retention B2B Strategy NPS 52

Comm100

OCTOBER 8, 2016

Your customer retention is super important to your bottom line—after all, customer loyalty is well-known for being more valuable than customer acquisition. With stakes this high, it’s essential that you build a solid customer retention plan that can lead to long-term customer loyalty.

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Customer Retention Loyalty Strategy Loyalty Programs 151

Totango

MARCH 5, 2021

Customer retention is the lifeblood of any savvy enterprise. It’s the only way to be successful in this customer-centered economy and ensure scalable long-term revenue. To retain customers, companies must make the customer experience better and ensure customers never stop seeing value from their product or service.

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Customer Retention How To Net Promoter Score Effort Score 86

Totango

JANUARY 26, 2021

Read on to learn what churn is, how an attrition analysis can help you pinpoint why you’re losing customers, and what steps you can take to prevent customer churn. What Is Churn Rate and How Does It Relate to Customer Retention? Poor Customer Fit.

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Customer Retention e-support Analysis Customers 89

Totango

APRIL 30, 2021

Comparing the cost of customer retention versus customer acquisition underscores why retaining clients is so important. Here’s how to calculate both kinds of costs and why retention should form part of a profitable business strategy. Calculating the Cost of Customer Acquisition. Email marketing.

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Customer Retention How To Social Media Advertising 63

Totango

FEBRUARY 9, 2022

Typically, a business will send one or more renewal reminders and offers to a customer whose subscription is about to expire. For top-tier, or Enterprise, customers this conversation usually begins 6 months prior to the renewal date. For mid-tier or mid-market, customers the process usually begins 3 months in advance.

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Customer Retention Tools Software Financial 94

Blake Morgan

JANUARY 20, 2022

These 30 top blogs cover a wide variety of CX-related topics, from creating a customer-centric culture to refining the contact center or delivering personalized experiences. These blogs are powerful resources to keep you up to date on the ever-changing CX industry. Donna is an author, speaker and customer onboarding strategist.

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Case Study Customer Journeys Competitive Advantage Customer Centricity 96

BirdEye

JULY 5, 2023

And that is done with relationship marketing. This blog helps you grow your business with relationship marketing. Table of contents What is relationship marketing? Why does relationship marketing work? Why does relationship marketing work?

Examples 98

Examples Strategy Marketing Social Media 98

Totango

OCTOBER 2, 2020

Equipped with the knowledge provided by customer data, you can help your customer survive tough times by offering practical solutions that add value and ultimately contribute to customer retention during economic downturns — even ones caused by a pandemic. Customer Retention Is Your Future.

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Customer Retention Effort Score Customers Resources 118

Optimove

MAY 29, 2023

With frequently changing regulations and increased competition due to the elimination of switching costs, the financial services space is experiencing a rough patch in customer retention. Recently, large financial institutions have been experiencing major deposit outflows due to customers searching for better savings rates.

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Customer Retention Financial Industry Insurance 52

ClientSuccess

NOVEMBER 2, 2022

SaaS organizations are focusing more on maintaining and cultivating long-term customer relationships than ever before, and CSMs are at the forefront of these efforts. Here are some tips that can help your customer success team boost customer retention and reduce churn: 1. The post Ready to Boost Customer Retention?

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Customer Retention Tips Effort Score Customer Satisfaction 70

Totango

OCTOBER 8, 2020

Customer retention is the continuation of a valued service. In B2B terms, it is still possible to maintain your customer relationship and even improve customer retention during uncertainty, but you will need to focus on five key steps: Understand Your Customer. Listen to Your Voice of Customer Programs.

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Customer Retention How To Customer Success B2B 63

Kayako

MAY 16, 2018

My good friend runs a content marketing company. When she got started, most of her clients were on a monthly retainer and paying for blog content and social media management. She decided that she also wanted to offer email marketing services, and so she built a landing page and set up LinkedIn Ad, hoping to gain some inbound leads.

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Customer Retention Sales Customers Social Media 148

InMoment XI

NOVEMBER 2, 2021

We’ve packed this blog with information on each pillar, examples of programs who have found success in that area, and assets you can leverage to mirror that success in your own program. Customer Acquisition Customer Retention Cross-sell & Upsell Cost Reduction. #1: 1: Customer Acquisition. Look no further!

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ROI Customer Retention Infographics eBook 260

Retently

NOVEMBER 17, 2023

From tracking the real, long-term results of a campaign to judging the potential for customers to refer your company to their friends and colleagues, Net Promoter Score is a versatile metric that belongs in any marketing manager or consultant’s arsenal. Net Promoter Score trends are essential to follow.

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Net Promoter Score NPS Marketing Effort Score 78

CustomerSuccessBox

MARCH 25, 2021

No matter what era we live in, customer retention is something that will never fade away. Let’s see the process of acquiring new customers. You’ve spent considerable time creating various marketing and sales funnels to convince your customer how your product can solve their problems. Retail: 63%. Banking: 75%.

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Customer Retention B2B Insurance Rewards Programs 52

One Millimeter Mindset

MARCH 28, 2019

Each of us has a customer retention superpower. And our unique qualities, actions, beliefs and behaviors keep customers glued to our sides, year after year. Our customer retention superpowers are more than attaining functional expertise and excellence in our current professional position. Subscribe to my blog.

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Customer Retention Communication Customers Sales 64

Optimove

OCTOBER 5, 2023

As Halloween looms closer, there are some chilling challenges lurking that can send shivers down the spines of marketers — but fear not – there are solutions as well. Many were uncovered in our 2023 Marketer’s survey that are below. Respondents included 221 executives at companies, and included CEOs, CMOs, and SVPs of marketing. Others

Marketing 72

Marketing Survey B2C Loyalty 72

Magellan Solutions

AUGUST 17, 2020

With all the advertisements people see on the internet every day, customers can easily jump from your brand to another if you don’t have strong customer retention strategies. . To make your business thrive, you need to take care of one of the most important assets — your customers. What is Customer Retention?

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Customer Retention Strategy Loyalty Exceptional Customer Service 52

Thematic

DECEMBER 5, 2018

Today, it’s more about offering customers something as personalized as possible, so that they feel truly special. So, let’s look at ways to reduce churn with customer retention analytics and why it’s important in the first place. What is customer retention? Why is customer retention important?

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Customer Retention Analytics Data Strategy 96

Joe Rawlinson

MAY 31, 2017

Studies also back up the idea that retaining customers can positively impact your bottom line. Research from Bain & Company shows that increasing customer retention rate by just 5 percent increases profits from 25 to 95 percent. But which customer retention strategies actually work? Data-driven Strategies.

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Customer Retention Omni-Channel Strategy CRM 98

Gainsight

DECEMBER 2, 2019

Bookmark this collection of resources all about customer retention and stop churn in its tracks. Customer retention is one of the biggest metrics in SaaS and a key component in any SaaS company’s strategy. Cultivating a high retention rate will set you up for long-term success. What is Customer Retention?

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Customer Retention Resources Strategy Chief Customer Officer 52

CustomerSuccessBox

MAY 18, 2022

So has the customer success industry and the content around the space! Searching for blogs in the arena is getting accessible slowly and it’s time you leverage the essential knowledge these blogs have to offer, to flourish! Here is the list of 10 Customer Success blogs to follow and save in your digital library in 2022!

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Customer Success Case Study Resources Customers 52

SurveySparrow

FEBRUARY 5, 2021

To our surprise, over 85% gave “customer retention” as their answer. Yes, they all stated the pandemic disrupted their customer network and retaining them became an enormous problem. And in between all that, businesses started losing customers, that too the loyal ones. Customer Retention Tip: Do Whatever It Takes!

Customer Retention 52

Customer Retention How To Social Media Customers 52

Optimove

NOVEMBER 27, 2023

Why It Matters: Lifecycle email marketing is a strategic approach that involves sending targeted and timely emails to customers throughout their entire journey with a brand. It’s designed to nurture customer relationships, enhance engagement, and ultimately contribute to increased customer retention and lifetime value.

Strategy 69

Strategy Marketing Loyalty Customer relationships 69

Storyminers

JULY 29, 2016

We decided to ask experts one question: What is your most effective customer retention strategy for B2C brands? . VP of Customer Experience, Compellon. The most effective customer retention strategy is to focus, well, on retention. Head of Marketing, Groove. Check out the list below. Annette Franz.

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B2C Customer Retention Strategy Brands 124

Experience Investigators by 360Connext

MARCH 8, 2018

Jeannie Walters , speaker, writer and CEO of 360Connext, recently visited us at Hallmark and we had the opportunity to discuss the intricate weaving of the disciplines between marketing and customer experience. Jeannie and I share something in common: a passion for human evaluation of the customer experience.

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Customer Journeys Marketing Net Promoter Score Chief Customer Officer 125

BirdEye

DECEMBER 8, 2023

However, a robust and effective carpet cleaning marketing strategy is pivotal in making your business stand out and attract customers. This blog is all about that. Table of contents Why is carpet cleaning marketing important? 6 tips 5 tips on how to start a carpet cleaning business Rebranding?

Tips 58

Tips Strategy Marketing Social Media 58

ShepHyken

APRIL 5, 2019

These virtual customer experience tools are transforming the way that companies interact with their customers in the contact center environment. When used correctly, chatbots have the power to enhance marketing, sales, customer retention and more. Irina Kirnos is a Product Marketing Manager at RingCentral in EMEA.

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Chatbots Customer Experience Contact Center Ecommerce 115

One Millimeter Mindset

SEPTEMBER 27, 2018

These third quarter zinger blog posts focus on how “what we do” impacts the customers we serve. Instead, these third quarter zinger blog posts concentrate on the value of YOU. Here are 8 zinger blog posts to catalyze your professional innovation, workforce engagement and customer success during Q4. Let’s face it.

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Customer Retention B2C B2B Innovation 70

BirdEye

DECEMBER 28, 2023

Geofencing marketing works similarly – It’s like setting up invisible storytelling corners around a business. This digital marketing method ensures that the right message reaches the right person at just the right spot. This digital marketing method ensures that the right message reaches the right person at just the right spot.

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Marketing Advertising Social Media Tips 58

kommunicate

OCTOBER 23, 2018

It’s becoming more competitive than ever for a business to grow in this market and achieve their goals. Most important goals of any business are: Generate more leads Get more customers Increase the profit […]. The post 12 Customer Retention Strategies That Work appeared first on Kommunicate Blog.

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Customer Retention Strategy Customers Marketing 49

ChurnZero

MAY 3, 2019

The following is a guest blog post by Sam Makad. . If you want your business to be successful in the long run, it pays to give priority to customer retention. Landing a customer who will pay for life is like hitting the jackpot. After all, it takes five times more effort to land a new customer than to retain an old one.

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Customer Retention Strategy CRM Customers 75

One Millimeter Mindset

AUGUST 29, 2018

Ah, the impact of experience conflicts on the performance of our customer retention strategy. That “something” completely disrupts customer experience equilibrium. Perhaps experience conflicts are more important when detected prior to acquiring customers than they are when they occur during post-sale execution?

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Customer Retention Strategy Customer Experience Comparison 60