Optimove

FEBRUARY 8, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it matters: Excessive generosity in marketing, like giving consumers greater discounts than necessary, can lead to lower profit margins and missed opportunities. Plus, knowing a customer’s behavior can help avoid over-discounting.

Marketing 52

Marketing Omni-Channel Sports Comparison 52

Totango

APRIL 30, 2021

Comparing the cost of customer retention versus customer acquisition underscores why retaining clients is so important. Here’s how to calculate both kinds of costs and why retention should form part of a profitable business strategy. Calculating the Cost of Customer Acquisition. Text marketing.

Customer Retention 63

Customer Retention How To Social Media Advertising 63

Lumoa

JANUARY 9, 2018

Customer experience has been already a hot topic in business during 2017 and is promising to be even of higher importance in 2018. “CX It’s predicted, that by 2020 customer experience will overtake price and product as the key brand differentiator when making consumer choices. How to overcome those challenges?

Customer Experience 354

Customer Experience Competitive Advantage Omni-Channel Culture 354

Totango

APRIL 4, 2024

If you asked your customer success (CS) and sales leaders this question, what do you think each of them would say? Revenue retention hinges on the collaborative efforts of CS and sales teams as they collectively shepherd customers throughout the lifecycle journey, from acquisition to retention and expansion.

Sales 89

Sales Customer Success Customers Communication 89

ChurnZero

DECEMBER 29, 2020

Top 10 Blog Posts from 2020. 9 Well-Meaning Yet Harmful Phrases to Avoid with Customers. This article is a roundup of the not-so-obvious phrases you should avoid saying to a customer no matter how well-intentioned or deserved. Check out this post to see if you’re inadvertently sending subliminal negativity to your customers.

Conference 98

Conference Chief Customer Officer Customer Success Software 98

Totango

DECEMBER 7, 2023

Merging sales and customer success (CS) is a delicate art that is often challenging but necessary for driving business results and creating a frictionless customer journey. Teaming leaders from each of these functions to focus on a respective industry, these “pods” work together to build deep knowledge and vertical expertise.

Sales 89

Sales NPS Customer Journeys Customer Success 89

BirdEye

MARCH 24, 2023

It can also involve identifying and pursuing potential mergers and acquisitions or strategic partnerships to expand a company’s reach and capabilities. It guides your team with steps and techniques to generate high-value leads that convert to customers. For example, the average cost per click for a Facebook ad was $0.27.

Return on Investment 98

Return on Investment Social Media Sales Metrics 98

AWS Machine Learning

FEBRUARY 13, 2024

BigBasket serves over 10 million customers. In this post, we discuss how BigBasket used Amazon SageMaker to train their computer vision model for Fast-Moving Consumer Goods (FMCG) product identification, which helped them reduce training time by approximately 50% and save costs by 20%. Split data into train, validation, and test sets.

Training 98

Training Gamification Data Innovation 98

Optimove

MAY 25, 2023

There are a ton of elements running across your growth strategy that hold immense power when it comes to acquiring new customers. And yet … focusing on acquisition is no longer enough (doing so will only have you chasing your tail!) Sure, acquisition is absolutely necessary; that much is clear.

Multi-Channel 52

Multi-Channel Strategy Customer Journeys Touchpoint 52

BirdEye

APRIL 20, 2023

Local lead generation is a great way to reach potential customers in your area and increase your revenue. In this blog, we’ll show you the best strategies for generating local leads that will help you get more revenue from your business. Then work to encourage customers to leave reviews.

Social Media 98

Social Media Multi-Channel Metrics Effort Score 98

BirdEye

JULY 27, 2023

In this blog, we’ll investigate horizontal vs. vertical integration strategies to understand if it’s more beneficial for your business to move up or sideways. Horizontal integration is when a company acquires its competitors or other companies in the same industry to increase market share and reduce competition.

Retail 52

Retail Government Strategy Examples 52

ProProfs Chat

MARCH 20, 2020

Before you start to think that there’s been some kind of mistake in the profits column of your periodical report, make sure to check your customer acquisition cost value. . And if you can’t check it because you’ve never really paid attention to it so far, read on, this blog is for you. . Let’s start! ” Tweet this.

How To 91

How To Financial Customers Social Media 91

Gainsight

DECEMBER 10, 2018

Before you say, “ thank u, next ” to 2018, check out Gainsight’s top blog posts, webinars, and resources of 2018. Top 5 Customer Success Blog Posts of 2018. You can’t have a business without a product and you can’t maintain a customer base without Customer Success. Click here to read the blog.

Customer Success 71

Customer Success Net Promoter Score Chief Customer Officer Metrics 71

ReviewTrackers

APRIL 12, 2019

Customer Acquisition: Banking Strategies. The ways that customers shop for banks and financial services providers have changed. So, therefore, have the methods and strategies for customer acquisition in banking. What does it take to acquire and keep new banking customers? Respond to their reviews.

Banking 92

Banking Social Media Infographics Rewards Programs 92

BirdEye

MAY 30, 2023

In business, that standard can be your past performance, industry norms, or your competitors. Or measuring external metrics, like social media followers or customer review ratings , can help you gauge how your results stack up alongside others. To measure anything is to compare it to something else. Take the churn example from above.

Social Media 98

Social Media Analysis Metrics Advertising 98

BirdEye

SEPTEMBER 11, 2023

Satisfied customers build successful businesses. Every business works to keep its customers happy, provide the best service, and become the #1 choice for its customers. This is especially true for multi-location businesses catering to local customers. Table of contents What is AI-driven customer experience?

Customer Experience 114

Customer Experience Self Service Social Media How To 114

BirdEye

JULY 5, 2023

Customer acquisition is one of the biggest challenges and expenditures for businesses. However, constantly acquiring new customers without investing in strategies to retain them can prove quite harmful to the bottom line. This blog helps you grow your business with relationship marketing.

Examples 98

Examples Strategy Marketing Social Media 98

GetFeedback

MAY 9, 2019

If you Google customer experience you’ll get about 2,340,000,000 results—articles, videos, reports—with in-depth information about the space. Our industry had done a fairly poor job explaining this new space. What is customer experience? Customer experience is how your customers perceive their interactions with your company.

Customer Experience 337

Customer Experience Customer Journeys Metrics Effort Score 337

Beyond Philosophy

NOVEMBER 9, 2023

So, when I share some statistics I read regarding customer satisfaction and leveraging behavioral economics, some of which I felt very glass-half-empty about, I hope a few of you, with your half-glass-full dispositions, will help me see the bright side. It is a shame because behavioral economics is about understanding your customers better.

Customer Satisfaction 78

Customer Satisfaction Customer Retention Course Sales 78

Retently

NOVEMBER 17, 2023

From tracking the real, long-term results of a campaign to judging the potential for customers to refer your company to their friends and colleagues, Net Promoter Score is a versatile metric that belongs in any marketing manager or consultant’s arsenal.

Net Promoter Score 78

Net Promoter Score NPS Marketing Effort Score 78

BirdEye

OCTOBER 28, 2022

Customers are bombarded with advertisements every day. This free tool from Google can help build trust with potential customers and lead to more clicks, higher conversions, and more revenue. This free tool from Google can help build trust with potential customers and lead to more clicks, higher conversions, and more revenue.

Measurement 98

Measurement How To ROI Comparison 98

SurveySensum

SEPTEMBER 11, 2023

How well is your SaaS product performing, especially in terms of SaaS customer retention ? But the challenge is that the SaaS industry is a thriving one with new products emerging every day. And with that, the customer’s expectations and needs are also evolving. After all, how else can you track your growth?

Metrics 52

Metrics Effort Score Net Promoter Score Measurement 52

BirdEye

JULY 10, 2023

Competitive intelligence is a game-changer for local businesses trying to attract new customers. It can help you discover what rivals are saying and offering customers, along with gaining insights into their operations. It’s the practice of collecting and examining data about your industry, rivals, and products or services.

Social Media 94

Social Media Competitive Advantage Analysis Financial 94

BirdEye

NOVEMBER 21, 2023

This blog stands apart as a non-overwhelming guide, no-fluff, just actionable insights, offering a streamlined approach to interior design marketing. Pro tip: Leverage Birdeye’s business Listing management platform to show up where your customers search 3. How can interior designing businesses implement this SEO strategy?

Marketing 111

Marketing Social Media Advertising Tips 111

BirdEye

APRIL 24, 2023

Digital marketing is a powerful way to connect with your customers and grow sales. From the exciting growth of social media to the importance of data analytics and artificial intelligence (AI), today’s digital landscape presents an abundance of opportunities for marketers to connect with customers like never before.

Marketing 93

Marketing Social Media B2C Advertising 93

ChurnZero

FEBRUARY 1, 2022

Acquiring and keeping new customers is obviously at the core of running any successful business, and one thing about it is certain: for customers to keep using your product, they have to like it. When you pursue product-led growth from a Customer Success angle, you’re even more likely to build up that customer loyalty.

Customer Success 98

Customer Success Net Promoter Score Metrics Strategy 98

BirdEye

APRIL 7, 2023

With so many paid and organic marketing campaigns, knowing which brings the most leads, revenues, and customers is crucial. It is also possible that a lead had more than one touchpoint before becoming a customer. Cost per lead Cost per lead is an important marketing KPI to monitor in 2023.

Marketing 52

Marketing Social Media Return on Investment Touchpoint 52

Thematic

AUGUST 7, 2019

This blog is a comprehensive guide that will tell you everything you need to know about calculating the ROI of Customer Experience (CX) to move from insights to action. It includes a step-by-step guide to help you calculate the ROI of CX. The question on everyones mind is: How can I prove the ROI of CX to my executive teams?

ROI 123

ROI NPS Metrics Financial 123

Amity

OCTOBER 26, 2017

Ask anyone in sales or customer support regarding important customer success metrics, and almost always, churn is mentioned. Churn is short for ‘churn rate’ and refers to the percentage rate of customer loss or customer defection. So, when it comes to important customer success metrics, where should you look?

Metrics 132

Metrics Net Promoter Score Customer Success NPS 132

CustomerSuccessBox

MARCH 25, 2021

No matter what era we live in, customer retention is something that will never fade away. Let’s see the process of acquiring new customers. You’ve spent considerable time creating various marketing and sales funnels to convince your customer how your product can solve their problems. Let’s talk about why? Wondering How?

Customer Retention 52

Customer Retention B2B Insurance Rewards Programs 52

SmartMessage Blog

JULY 20, 2023

Every brand dreams of loyal customers. Building customer loyalty is essential for growth. Companies build strategies and heavily invest to maintain a solid customer base in today’s fiercely competitive business world. Statistics state that it is more profitable to keep current customers compared to acquiring new ones.

Loyalty 52

Loyalty Management Loyalty Programs Competitive Advantage 52

Optimove

JUNE 30, 2022

Back in 2017, at a customer event, we proclaimed that in the not-so-distant future – by 2027, to be exact – customer acquisition as we know it would be vanquished, and all marketing would become relationship marketing. Brands have known for ages that some customers are more valuable than others.

Marketing 52

Marketing Fashion Return on Investment ROI 52

Optimove

FEBRUARY 15, 2024

As a top customer relationship marketing authority, and a Senior Fellow at the Wharton School, Hoyne will share valuable insights and practical tips with top marketers during the conference. Rusty Warner is one of the world’s foremost experts who can provide answers in a session entitled The Future of Customer-Obsessed Marketing.

Conference 52

Conference Connections Case Study CRM 52

Answer Dash

JULY 30, 2019

Customer service experts agree: customers have changed. They are more likely to share their feelings on different channels such as social media or blog articles, have higher expectations and are keener than ever on the customers’ lifecycle. Customers are used to ads and tired of it.

Infographics 70

Infographics Sales Customer Service Self Service 70

BirdEye

NOVEMBER 30, 2023

There is also often a substantial upfront cost involved. Profession: Do you specialize in helping specific industries like medicine or tech? If you’re new to the world of law firm marketing, we’ve got you covered. In this article, we’re sharing a step-by-step guide to successfully marketing your firm. Single parents?

Marketing 111

Marketing Social Media How To Advertising 111

Optimove

FEBRUARY 24, 2022

Similarly, of course, email is a tentpole of Relationship Marketing, for the apparent reason that you should not have – and if you do, then should not use – the email of anyone who isn’t already a customer. So, you can’t really use it for your regular acquisition campaigns. Acquisition vs Retention? But what about Facebook?

Data 52

Data Multi-Channel Advertising Course 52

Optimove

JANUARY 3, 2023

6 – Go from campaign-led marketing to customer-led marketing. Customer-led marketing has one basic rule: start every marketing action with the customer. This approach helps brands gain their customers’ loyalty and has proven to boost customer lifetime value by 33%. Let the countdown begin. #6

B2C 59

B2C Marketing Multi-Channel CRM 59