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What is a Position-less Marketer? An FAQ Guide

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it matters: Position-less marketing is crucial for marketers as it enables them to leverage the rapidly changing digital landscape, fostering agility, innovation, and collaboration within their teams. ” he asked.

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5 New Year’s Resolutions for Exceptional CRM Marketing

Optimove

Enhance your customer segmentation with our advanced guide Download Now Why it Matters: From responsible AI use to journey orchestration, these are the places you should put your focus to elevate your CRM Marketing in the new year. To ensure your customers keep coming back, make a pledge to follow these marketing resolutions in 2024.

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Totango product innovations help CS drive predictable revenue growth

Totango

That’s why we’re continually making improvements to our Composable Customer Success platform to provide greater visibility to cross-functional teams, automate CS tasks and processes, and connect with other key systems in the enterprise tech stack to better track the business value of CS.

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3 Scenarios Where Email Surveys Are the Best Option

GetFeedback

In fact, customer data company AgilOne surveyed both American and British consumers and found that 70% expect some level of personalization from their preferred brands — a demand that’s only expected to grow as e-commerce tools make it easier to individualize marketing, customer service, and CX campaigns.

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Are You Tuning Out the Voice of the Customer?

GetFeedback

Your recent marketing campaigns haven’t been as successful as you expected. Creating an integrated Voice of the Customer program. When you’re truly in sync with your customers, it shows. Communications are personalized and thoughtful. Customer support is frictionless. New products are consistently well received.

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The 2023 Heptagon Awards: Submit Your Nomination Now 

Optimove

As we welcome the second half of 2023, we are proud to launch the third annual Heptagon Awards for CRM Marketing Excellence! We weren’t shy about celebrating those, nor should you shy away from celebrating your CRM excellence.  We constantly strive to create messages that connect with our customers on a deeper level.

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5 Smart Ways to Use Your NPS Survey Results

GetFeedback

Combine NPS survey results with your CRM. Usually, this is stored in a customer relationship management (CRM) tool, like Salesforce. When you combine your NPS survey data with your CRM data, you can find patterns within segments of promoters and detractors that can help inform future decisions. Use cohort-based NPS analysis .

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