Remove attribution-models
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Here’s Why Multi-Touch Incremental Attribution Model is the Only One You Should Ever Use

Optimove

The study of attributions is relatively young. It began in 1958 when Fritz Heider, an Austrian psychologist, published a book called “The Psychology of Interpersonal Relations,” which included the first attribution theory. Several models try to help marketers get it right, but they all have their share of deficiencies.

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Here’s Why Multi-Touch Incremental Attribution Model is the Only One You Should Ever Use

Optimove

The study of attributions is relatively young. It began in 1958 when Fritz Heider, an Austrian psychologist, published a book called “The Psychology of Interpersonal Relations,” which included the first attribution theory. Several models try to help marketers get it right, but they all have their share of deficiencies.

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Why I prefer the Time Decay attribution model

InnerTrends

Using a different attribution model for each marketing campaign is like cheating. If you are the newsletter guy, you’ll definitely want to report 10 new leads instead of the actual 8, by using the last click Interaction attribution model. It defeats the whole purpose of using attribution models in the first place.

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Moments That Matter in the Customer Experience: How Driver Analysis Helps Identify Which to Focus on & Why

InMoment XI

In our recent blog , we discussed how you can improve your customer experience (CX) strategy in five simple steps. It may also be effective to rate some MTMs on a battery of actional deep-dive attributes. Customer experience often relates to the long-term relationship between customers and the companies they do business with.

Analysis 493
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70 Customer Care RFP Questions (An Updated List + RFP Template)

BlueOcean

(This is updated version of our most popular blogs: 52 RFP Questions (2013), 51 RFP Questions (2016), 60 RFP Questions (2020)) Every few years we update our recommended list of contact center RFP Questions. Describe your governance model including details on senior management involvement on our account. What results have you seen?

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Why is Attribution Such an Important Question in Marketing?

DemandJump

Outside the question of which marketing attribution model to use, some key stakeholders need to take a step back and understand the basics. What is attribution, and why is it important? Attribution modeling gives a business perspective on where its marketing efforts are succeeding, and where there is room to grow.

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5 Creative Ways to Use AI for Sentiment Analysis

Lumoa

Regarding a product review, it can analyze sentiments related to various product attributes, such as design, performance, and price Fine-grained sentiment analysis. Machine learning-based methods, like deep learning algorithms, utilize vast datasets to train models that can automatically identify sentiment.

Analysis 208