CX Journey

DECEMBER 11, 2014

For B2B companies, it’s easy to breeze through the chore of sending a customer survey: design the questionnaire, hit send, sit back, wait for responses to roll in, and simply focus on the overall target: Likelihood to Recommend or Overall Satisfaction. 2) Do we know our customers like we thought?

Metrics 155

Metrics B2B Effort Score Voice of Customer 155

Waypoint Group

JUNE 13, 2018

When I work with Customer Success teams to embed proactive processes to strengthen customer relationships, concerns raised are typically centered on, “I don’t have time for that.” Following up on customer support requests. Helping customer contacts with training. Helping customer contacts with training.

Customer Success 40

Customer Success ROI Voice of Customer Resources 40

Amity

APRIL 25, 2016

Frequently updated and always on point, the A-List is a snapshot of what's happening in the world of Customer Success. Director of Customer Success - Proven. Alex curates the Customer Success Newsletter which is a weekly curated collection of 4 helpful articles from around the Customer Success community.

Customer Success 48

Customer Success Chief Customer Officer Consulting Customer Centricity 48

ChurnZero

APRIL 5, 2019

Our inaugural Atlanta Leadership Hour featured four discussion topics led by area Customer Success leaders. Here are just a few of our favorite tips that we wanted to share with the larger Customer Success community. Hiring and Scaling a Customer Success Team. Hiring and Scaling a Customer Success Team.

Tips 40

Tips Customer Success Customer Centricity Leadership 40

SmartKarrot

JANUARY 5, 2022

Thanks to the untiring zeal of its passionate community, Customer Success has grown to become the phenomenal force that it is today. Here’s our Top 50 Customer Success Influencers list for 2022 celebrating the inspiring visionaries and trailblazers who are helping shape the field and its future evolution. Lincoln Murphy.

Customer Success 23

Customer Success Chief Customer Officer B2B Leadership 23

ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. Voice of Customer Maturity Today 2. We updated customers as promised. Outline: 1.

Voice of Customer 62

Voice of Customer B2B Leadership Effort Score 62

SmartKarrot

AUGUST 19, 2022

Customer feedback is valuable for improving the quality of your product or service and differentiating yourself from competitors. But how do you get useful information from customer feedback? Whether you’re a designer, marketer, or another business owner, these techniques should help you collect valuable customer feedback.

Voice of Customer 10

Voice of Customer Feedback Social Media Survey 10

Totango

OCTOBER 8, 2020

In B2B terms, it is still possible to maintain your customer relationship and even improve customer retention during uncertainty, but you will need to focus on five key steps: Understand Your Customer. Listen to Your Voice of Customer Programs. Learn from Customers. Adjust and Iterate Your Process.

Customer Retention 63

Customer Retention How To Customer Success B2B 63

Waypoint Group

DECEMBER 3, 2015

New research by Accenture Strategy has recently come out about B2B firms and how they perform from a CX perspective. Only 32 percent of those surveyed say they have the resources, skills, and tools they need to provide the experiences B2B customers require.

B2B 40

B2B Customer Experience B2C Analysis 40

Waypoint Group

OCTOBER 19, 2017

Loyalty is crucial for B2B businesses as well, but far more challenging to measure since There are many contacts in the account, many of which may be executives that don’t often (ever?) The post The Secret to Easy B2B Retention & Expansion = Relationships.

B2B 40

B2B Loyalty Groups Measurement 40

Waypoint Group

DECEMBER 15, 2015

Humanity’s VP of Client Services, Paul Piazza, reached out to Waypoint Group to leverage B2B customer feedback in a way that would help his team better understand what customers really want and need from their product. The post Does Your B2B Feedback Program Save 46 Accounts in 3 Months?

B2B 40

B2B Feedback Case Study ROI 40

SmartKarrot

MARCH 8, 2022

In celebration of International Women’s Day, we are honored to present our Top 50 Women Leaders in Customer Success to Follow list for 2022, celebrating 50 influential women leaders and their inspiring stories of strength and success. Her diverse yet unique skills include customer life cycle optimization from pre-sales.

Customer Success 21

Customer Success Customer Journeys Chief Customer Officer Customer Centricity 21

Waypoint Group

OCTOBER 17, 2019

Actionable insights for more productive and meaningful CSM customer interactions. Concrete customer input removed the guesswork from internal communications. Deeper insights helping marketing create excellent customer-company interactions . Better customer engagement and feedback management are a big reason why.

Customer Engagement 40

Customer Engagement B2B Engagement NPS 40

Waypoint Group

MARCH 27, 2019

A TopBox-client since 2015 asked us to help them predict future financial outcomes based on the operationalized B2B-customer feedback data that they had been harvesting over the past 4 years. Get customers to provide feedback! When we don’t feel heard, it’s us vs. them.”. The take-away?

NPS 40

NPS Financial B2B Exercises 40

Totango

OCTOBER 13, 2020

Customers who become advocates stimulate enterprise growth and drive value. The Impact of Turning Customers Into Advocates. B2B buyers have a complex and formal buying process, involving multiple people across departments. Build a Customer Community. Accelerate Onboarding. Establish, Track, and Celebrate Goals.

Strategy 62

Strategy Effort Score B2B Customer Success 62

Waypoint Group

NOVEMBER 6, 2014

Working with B2B clients over the years, we’ve prided ourselves in producing actionable and unique deliverables. There were no B2B customer success technology vendors in the market that could offer our account-level insights and relationship reporting. TopBox delivers…. A/B Comparisons. But is the data trustworthy?

Meeting 53

Meeting B2B Comparison Guidelines 53

SmartKarrot

APRIL 4, 2022

A customer-centric DNA is when the focus of your company is customer success. Top brands like Ikea, Amazon, and Google take customer success seriously. This is because business growth can be shouldered on a well-designed customer success strategy. Customer Insights are the Key.

Customer Centricity 10

Customer Centricity B2B Tips How To 10

Lumoa

FEBRUARY 9, 2023

Whether you’re new to customer experience or seeking inspiration, this guide serves as your ultimate resource for exploring and delving deeper into this exciting field. Actionability is also, as we believe, one of the essential aspects of customer experience management. upselling to the most loyal customers) Process changes (e.g.

Net Promoter Score 445

Net Promoter Score Customer Journeys Customer Experience Omni-Channel 445

CloudCherry

DECEMBER 1, 2018

In today’s B2B world, customer experience management (CEM) often falls to the customer success team. They naturally gravitate to the role because they spend a lot of time talking with customers and they have an intimate understanding of what customers need. But what about everyone who isn’t your customer?

Customer Success 247

Customer Success Customer Experience CEM Touchpoint 247

Waypoint Group

JANUARY 23, 2015

When logging into a SaaS vendor, B2B employees need to get right to the point. But with so many options for what is “deemed important” in customer success, a B2B voice-of-customer (VoC) dashboard has a unique set of requirements. Gone are the days when a Welcome page is purely cosmetic.

B2B 40

B2B NPS Guidelines Metrics 40

SmartKarrot

APRIL 18, 2022

Before you put in a lot of effort in developing features for your software, which incidentally takes a lot of time and effort – something that is worth its weight in gold in a highly competitive market, a recommended best practice is to put in the effort initially to understanding the needs of the customer. The methods involved.

Customer Success 10

Customer Success Survey Software Voice of Customer 10

Waypoint Group

MARCH 31, 2015

Focusing on Holistic Customer Success. San Francisco welcomed another stellar group of Customer Success pros last week, thanks to Totango’s CS Summit. In B2B, companies need to help their customers achieve results, not just push products. But Customer Success is far more than product adoption.

B2B 40

B2B eBook Tips Groups 40

Waypoint Group

DECEMBER 3, 2015

B2B customers are rarely ever 1 person. This simple statement actually explains a world of customer experience complexities and implications for how a B2B company should measure their CX. But, because a B2B customer is comprised of a group of people, the rules have to change to accommodate more players.

B2B 40

B2B B2C ROI Analysis 40

CloudCherry

OCTOBER 30, 2018

In today’s B2B world, customer experience management (CEM) often falls to the customer success team. They naturally gravitate to the role because they spend a lot of time talking with customers and they have an intimate understanding of what customers need. But what about everyone who isn’t your customer?

Customer Success 186

Customer Success Customer Experience CEM Touchpoint 186

ChurnZero

APRIL 12, 2019

Customer-centricity is a term that gets bounced around a lot, but what does it really mean? And even more, what can Customer Success teams do to contribute to their organization’s Customer Experience (CX) evolution? During this webcast we also learned: The key aspects of customer-centric business practices (e.g.

Customer Centricity 14

Customer Centricity Customer Success Net Promoter Score Self Service 14

ClearAction

APRIL 18, 2020

What bothers them bothers your company’s quest for growth: Customers’ negative word-of-mouth dilutes the value of your brand equity, marketing, PR and positive word-of-mouth. Customer cycle time delays for payments and purchase decisions reduces productivity of your accounts receivable and sales teams, among others.

Customer Experience 62

Customer Experience Net Promoter Score Innovation Customer Centricity 62

Waypoint Group

JULY 18, 2018

Product teams have many different ways to get input on product direction: strategic direction set by the Board/CEO, sales requirements (that next BIG deal), market strategy, and the list goes on. Having a “good” product is critical for customers to be successful and keep Customer Success Managers out of being a mis-labeled support team.

NPS 40

NPS Feedback Effort Score Leadership 40

Waypoint Group

MAY 18, 2016

The 6 Key Mistakes Companies Make with their Customers. Customers keep the B2B world moving, and as companies grow and markets change, the response to them must also change. Techniques for customer success have been streamlined but not always in a positive way. Recognize the whole.

Company 40

Company Customer Experience Survey B2B 40

Lumoa

MARCH 20, 2018

Whether you’re new to customer experience or coming for little inspiration, this is the right place. Actionability is also, as we believe, one of the essential aspects of customer experience management. more friendly behavior in customer service) Marketing to take the info into account in better targeting (e.g.

Net Promoter Score 286

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 286

SurveySensum

JULY 14, 2020

He has 25 years of experience on the leading edge of digital transformation, social, and marketing strategy and has previously worked at American Express, Prudential Financial, USAA, and Forrester Research in senior roles. Chad Horenfeldt – Director of Customer Success at Kustomer. LinkedIn : [link] /. Website : [link].

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

Totango

DECEMBER 10, 2019

As part of a successful B2B enterprise, you understand the importance of your customers. New customer acquisition is at the heart of most traditional business models. In the customer-centered economy, however, retained customers are as good as gold. . How to Increase Customer Retention for B2B Companies .

Customer Retention 64

Customer Retention B2B How To Trends 64

CustomerSuccessBox

NOVEMBER 16, 2021

Customer Success (CS) has become synonymous with customer loyalty, customer satisfaction, and a positive customer experience. CS ensures the customer is at the center of the business strategy of modern B2B SaaS firms. How to anticipate most of the customer needs? What is Customer Outreach?

Customer Success 52

Customer Success Management Case Study Rewards Programs 52

Lumoa

MARCH 20, 2018

Actionability is also, as we believe, one of the essential aspects of customer experience management. more friendly behavior in customer service) Marketing to take the info into account in better targeting (e.g. upselling to the most loyal customers) Process changes (e.g. So let’s start!

Net Promoter Score 160

Net Promoter Score Customer Journeys Omni-Channel Customer Experience 160

Totango

JULY 23, 2019

Customers in the B2B and SaaS markets are inclined toward subscription options where they pay on a monthly or annual basis for a service they can discontinue at any time. This is why customer success is critical now. The Role of Customer Success Teams. The Customer Journey .

Customer Success 90

Customer Success Effort Score Customer Centricity Customer Journeys 90

SmartKarrot

AUGUST 22, 2022

VOC is your customers’ idea of how well you are doing as a company and a key to long-term repeat customers. The voice of the customer (VOC) combines customer feedback and insight, allowing organizations to understand how their customers view them. How to Set Up Your Voice of the Customer Strategy?

Examples 10

Examples Tools Social Media Banking 10

Storyminers

JULY 6, 2020

Her areas of expertise include market research, program management, marketing, instructional design, and training. Prior to joining Temkin Group, she implemented the CX strategy and managed the Voice of the Customer program for Crowe Horwath LLP, one of the top 10 public accounting and consulting firms in the US.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

Totango

JULY 23, 2019

Customers in the B2B and SaaS markets are inclined toward subscription options where they pay on a monthly or annual basis for a service they can discontinue at any time. This is why customer success is critical now. The Role of Customer Success Teams. The Customer Journey .

Customer Success 63

Customer Success Effort Score Customer Centricity Customer Journeys 63