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InMoment (integrated) Experience: Changing The Game

InMoment XI

In the rapidly changing consumer market, the highest customer-rated Integrated CX company, InMoment, took a bold and proactive approach. On Thursday, January 25th, we hosted the “Changing The Game” event in Austin, TX—a crucible for innovative ideas and game-changing strategies to address the consumer market in 2024 and beyond.

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The Complete Retail Customer Experience Guide

InMoment XI

With 93% of consumers reading reviews before making a purchase, and 58% of consumers being willing to drive further or pay more for a product with good reviews, a good customer experience and brand reputation management have never been more critical than it is today. Let’s examine a few: 1.

Retail 260
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What Is Social Media Analytics & Why Is It Important?

NetBase

Social Media Analytics is often misunderstood, because the social media itself is misunderstood! And it’s a place for brands to observe these interactions and connect with consumers. This is where Social Analytics comes into play. Social media offers a huge pool of consumers ripe for brand communication.

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Shifting Consumer Sentiment Reflected in Meme Culture

NetBase

And companies paying attention to this have a real opportunity to connect with their audience more than ever. Connecting businesses to consumers on an emotional level, memes have the ability to showcase a sense of humor, and most importantly right now, show solidarity. Meme Culture as Way to Connect with Consumers.

Culture 63
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The time is now for omnichannel retail: 2021 consumer trends

delighted

Consumer spending plunged amidst lay-offs and shelter-in-place orders. Niche and boutique stores without an online presence suffered the most, as consumers migrated to big box stores and online shopping to satisfy all their shopping needs in fewer trips. However, this decrease in spending did not affect all retailers equally.

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How to Evaluate Social Media Analytics

NetBase

Social Media Analytics , powered by Next Generation AI , comprises several techniques and tools. Social Media Analytics Strategizing Starts Here. Perhaps the biggest change to marketing in the past decade is the shift to consumer centricity. Social media is a consumer playground, so brands must abide by consumer rules.

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The eBoy and eGirl Anti-Everything Influence on Consumers

NetBase

The eBoy and eGirl anti-everything influence on consumers is growing, but your brand may not be seeing it yet. Blurry: Technology has blurred the lines between home and work, study and entertainment, and public and privat e – and gender. Importance of Transparent Analytics. Gen Z – Predictably Unpredictable. Digital Natives.