NetBase

AUGUST 23, 2019

Course corrections are as inevitable in marketing as they are out on the ocean, but the indicators requiring the change are much less obvious. We’ll explore two ways top agencies extract meaningful insight from the chaos and alter a brand’s course with AI analytics-informed insight. And social monitoring does that.

Course 62

Course Analytics Social Media Brands 62

NetBase

JANUARY 15, 2019

If you’re constantly looking at social insights – and you should be – is it really important to perform a social media audit ? Here’s why – and how any brand can go about it. The social analytics you look at in the day to day are likely real-time insights. These are the questions a social audit answers.

Social Media 53

Social Media Brands Analytics Consumers 53

NetBase

MAY 9, 2019

Though Social Media Analytics has been a common business tool for nearly a decade now, various aspects still feel mysterious and confusing to those who haven’t followed its progression. This isn’t helped by the constant evolution of the industry, bring new terms – like Next Generation AI Analytics – into the equation.

Social Media 62

Social Media Analytics Airlines Analysis 62

Magellan Solutions

SEPTEMBER 29, 2020

For modern consumers, using social media to air complaints and to get the kind of help they need is the best option. However, knowing that they can get help through social media is what most customers choose to do. The importance of social media customer service is even more amplified in 2020.

Social Media 52

Social Media Customer Service Call Center B2C 52

NetBase

NOVEMBER 28, 2018

Social media analytics does a lot for brands and businesses – guiding efforts and keeping brands out of hot water. But if you don’t report your results to the people making decisions, they may not realize how vital these social analytics truly are – or why. Brand Analysis Report.

Social Media 54

Social Media Report Analysis Analytics 54

NetBase

OCTOBER 12, 2018

You know Social Media Analytics are important – yet 81% of executives surveyed don’t feel their company is using social to its full potential. We talked about 11 social media metrics worth mastering in a recent Adweek webinar. Brand Passion. Wendy’s has a lot of fun, even with social trolls.

Social Media 49

Social Media Analytics Metrics Airlines 49

Experience Investigators by 360Connext

MAY 7, 2024

Of course, many of us are still early in our AI adoption journey, and we have plenty of other priorities. AI analyzes individual purchase history, browsing behavior, and social media activity to craft experiences that resonate on a one-to-one level. We know you might not feel ready. The secret is that very few leaders do.

Strategy 143

Strategy Customer Experience Self Service How To 143

NetBase

SEPTEMBER 4, 2020

Brands need to create a lean, mean data capturing machine that can aggregate, analyze and inform enterprise-wide decision-making. One that can take that actionable insight and get it in front of target segments at the speed of social, which is lightning fast most days. It’s not, of course. Social & Relationships.

Tools 98

Tools Brands Ecommerce Advertising 98

NetBase

JUNE 10, 2019

Brands main competition online is often themselves, as they get in their own way pursuing marketing avenues that just don’t work for their business. They could do so much better, pretty immediately, if they’d just let social media insight guide the way. What Social Media Insight Tells Brands . Against what?

Social Media 43

Social Media Competitive Advantage Comparison Metrics 43

Lumoa

AUGUST 23, 2021

In any case, customer experience used to be the largest way to differentiate your brand among the turbulent sea of competition. New ways of interacting with customers A recent study from CMO found that 84% of companies were using social media for brand building and more than 54% have used it for customer retention.

Customer Experience 236

Customer Experience Social Media Video Analytics 236

NetBase

SEPTEMBER 4, 2019

Do you know which metrics to monitor when facing a social media crisis ? And based on an analysis of more than 200 brands, NetBase found that most brands have a net sentiment score of 50. Brands with the highest degree of negative sentiment have scores of 0 to slightly negative, such as -10.

Social Media 63

Social Media Metrics Management Effort Score 63

Lithium

JUNE 27, 2022

Take a deep dive into reading between the lines of your TikTok analytics and why they’re unlike any other. This social channel has exploded in use since 2020, with over 1 billion current users and growth unmatched by any other social media today. Vine vastly limited a brand's ability to set up sponsored accounts.

Analytics 52

Analytics Engagement Social Media Video 52

NetBase

OCTOBER 22, 2019

Kim Kardashian West’s SKIMS were initially envisioned as Kimono, but the brand confusion – and cultural appropriation concerns – led the mega-star down a different path. One that social analytics helps brands identify the first time around, to avoid this sort of confusion and its corresponding price tag! Kimono, Oh No.

Analytics 40

Analytics Brands Social Media Multi-Channel 40

Magellan Solutions

FEBRUARY 24, 2016

With over 400 million users, LinkedIn is one of the largest platforms for professional networking and social media customer service. Primarily targeted at professionals, the site is excellent for widening your brand’s customer reach. Examine your analytics. Keep posts and conversations to relevant topics.

Social Media 72

Social Media Customer Service Groups Analytics 72

NetBase

OCTOBER 22, 2019

Kim Kardashian West’s SKIMS were initially envisioned as Kimono, but the brand confusion – and cultural appropriation concerns – led the mega-star down a different path. One that social analytics helps brands identify the first time around, to avoid this sort of confusion and its corresponding price tag! Kimono, Oh No.

Analytics 40

Analytics Brands Social Media Multi-Channel 40

NetBase

MAY 8, 2020

And we’re sharing five brands that are beating the odds and winning eCommerce buzz during a global pandemic. Starting in April, not too long after stay-at-home orders were put into place because of COVID-19, TRX made their professional education courses virtual and free of charge via Zoom. Quite a feat! And TRX is doing just that.

Ecommerce 64

Ecommerce Brands Social Media Effort Score 64

NetBase

JANUARY 25, 2019

Now that 2019 is here, what should your brand or business be focused on during this first, pace-setting quarter? In addition to metrics like revenue, profit margins, expenses, and monthly profits/losses, there are several social KPIs worth tracking – because they can define the next year.

Social Media 59

Social Media Metrics Analytics Trends 59

NetBase

DECEMBER 31, 2019

This is entirely workable, as every brand has a unique voice to share with the world. And finding what that is – from a consumer standpoint – requires social analytics. The Brand Voice Consumers are Hearin. Customer experience (CX ) is everything, and leading brands know this. Oftentimes, you are not.

Analytics 60

Analytics Brands Consumers Trends 60

NetBase

JULY 20, 2020

That number has undoubtedly risen, and every photo not included in your social analytics is an opportunity missed. series continues with the importance of image analytics, and options for brands to bring this technology into their data operations. Why Image Analytics, and Why Now ? Our “What Is?” And you can.

Analytics 60

Analytics Social Media Analysis Brands 60

NetBase

NOVEMBER 30, 2018

It’s not easy deciding which of the many social analytics tools out there is best for your brand. Here are the top ten reasons our customers shared for switching to NetBase from other brands. With so much riding on what customers are saying about your brand, you need high quality data for decision-making.

Social Media 40

Social Media Analytics Analysis Tools 40

NetBase

NOVEMBER 7, 2019

Every marketer must have real-time social insights they can trust to inform strategic decision-making for their businesses. At Social Media Week, NetBase was joined by industry leaders from L’Oréal UKI, McCann and Huawei to answer just that! But many are up for the challenge thanks to social analytics.

Social Media 40

Social Media Strategy Marketing Analytics 40

Lumoa

OCTOBER 20, 2022

A Good CX Shows What Your Brand Is About. Another reason customer experience is so important is that it can help improve your brand’s perception. As a result, they’re more likely to become brand advocates who help promote your company through word-of-mouth marketing. A Powerful Strategy To Increase Revenue.

Customer Experience 305

Customer Experience Banking Customer Retention Customer Satisfaction 305

NetBase

SEPTEMBER 21, 2018

With social analytics, there’s no reason you can’t reasonably predict campaign success – when you have the right tools and approach. They use social analytics to understand conversational topics around the theme of peace, content being shared, and the people sharing it. Not every campaign can succeed – or can they?

Social Media 56

Social Media Analytics Return on Investment Trends 56

NetBase

NOVEMBER 18, 2019

Some influencers generate more buzz than others, of course. Its sights are set on creating an environmental buzz on social media and it has been pretty successful so far. Is an animal influencer in your brand’s future? Environmental Buzz on Social Media Seems Easy, But. Let’s find out! Animals for Awareness.

Social Media 40

Social Media Hotels Course Guidelines 40

NetBase

NOVEMBER 7, 2019

Every marketer must have real-time social insights they can trust to inform strategic decision-making for their businesses. At Social Media Week, NetBase was joined by industry leaders from L’Oréal UKI, McCann and Huawei to answer just that! But many are up for the challenge thanks to social analytics.

Social Media 40

Social Media Strategy Marketing Analytics 40

NetBase

DECEMBER 31, 2018

Like all years, 2018 offered a number of lessons in how to break new ground using social media. It also reminded us how easily things can go off track when you’re not using social listening to guide your efforts. Ogilvy and Edelman agencies have had similar success using NetBase to power their brand research.

Social Media 45

Social Media Video Analytics Sports 45

NetBase

NOVEMBER 14, 2018

For brands, it’s also a new quarter, and a time to gear up for new goals and campaigns coming in the days, weeks, and months ahead. Here’s a social analytics checklist to get you ready for a bold, successful 2019. If have haven’t performed a social media audit for the third quarter of 2018, now is the time to get to it.

Analytics 72

Analytics Social Media Net Promoter Score Analysis 72

NetBase

MARCH 6, 2019

It might be obvious that competitive analysis should be part of brand operations, but what’s not always so obvious is what exactly that means – especially with regard to the social realm. Competitive analysis isn’t about which brand has the most likes or followers – at all. Who Is Talking? What Are They Saying?

Social Media 49

Social Media Analysis How To Guidelines 49

NetBase

NOVEMBER 18, 2019

Some influencers generate more buzz than others, of course. Its sights are set on creating an environmental buzz on social media and it has been pretty successful so far. Is an animal influencer in your brand’s future? Environmental Buzz on Social Media Seems Easy, But. Let’s find out! Animals for Awareness.

Social Media 40

Social Media Hotels Course Guidelines 40

NetBase

OCTOBER 19, 2018

Whether your goal is social engagement, increased sales, a better customer experience , or anything else, social analytics can help. Let’s use NetBase Pro to explore some analytics tactics, and the ways your brand or agency can benefit from them. Start with Relevant Topics. And that matters – a lot.

Social Media 58

Social Media Analysis How To Analytics 58

NetBase

MARCH 20, 2019

It seems impossible that any brand or business could question the usefulness of social media, but some still do. This is likely because they aren’t seeing the ROI they want – but it’s not social media’s fault! In most, if not all, cases the problem is not social, but a disconnect in what you’re measuring.

Social Media 40

Social Media ROI Measurement How To 40

TechSee

OCTOBER 9, 2018

This penchant for technology has shaped their consumer behavior and preferences, and brands must tailor their customer service strategies to suit Millennials’ attributes. According to a survey by Desk.com , 25% of millennials expect to get a response within 10 minutes after reaching out for customer service via social media.

Omni-Channel 359

Omni-Channel Self Service Customer Service Virtual Agent 359

NetBase

SEPTEMBER 13, 2019

But social media audience analysis levels the playing field, capturing key consumer insights that makes messaging resonate and helps elevate your brand. A brand analysis will show what you don’t know, and offers ideas around ways to approach these elusive online inhabitants. Let’s check it out! Who Are You?

Social Media 53

Social Media Analysis Marketing How To 53

NetBase

SEPTEMBER 7, 2020

And this is why there’s a very wise push for brands to help consumers shop for jobs instead of sales today. When exploring online conversation around jobs, we can see social media sentiment about the U.S. It requires consistent effort, informed by consistent and accurate social media listening and monitoring.

Consumers 75

Consumers Brands Social Media Sales 75

NetBase

NOVEMBER 9, 2018

We can all agree sabotage is bad – and no brand wants to find themselves at the center of a crisis. This is Crisis Management 101: “protect customers first, brand second and shareholder interest third.” Of course, because we live in the Social Age, catching things early still isn’t a guarantee things won’t spiral out of control.

Social Media 45

Social Media e-support Consumers Brands 45

Experience Investigators by 360Connext

JANUARY 26, 2021

Voice of the Customer programs help organizations keep a finger on the pulse of how they’re meeting customer needs , with VoC data revealing how customers feel about the brand, their experience, and specific interactions and touchpoints at scale. But they still bring the customer’s perspective closer to the brand.

Social Media 254

Social Media Contact Center Net Promoter Score Customers 254

NetBase

APRIL 28, 2020

ESports is an explosive industry and many top brands are paying attention. In-person tournaments have been cancelled to comply with social distancing, but have already shifted entirely online to keep things moving forward. This makes sense, of course, as we’re in the midst of widespread stay-at-home measures.

Brands 67

Brands Sports Social Media Banking 67