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How to Triumph Over Budget Cuts and Prove Your Marketing ROI

C3Centricity

Chief Marketing Officers (CMOs) face the dual challenges of managing budget constraints while also demonstrating the return on investment (ROI) of their marketing initiatives. Content marketing, email marketing, and social media platforms provide avenues for reaching large audiences at a fraction of the cost of traditional advertising.

ROI 226
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How Market Segmentation Can Be Used to Improve the Customer Experience

InMoment XI

Every business should know the ins and outs of how their marketing, advertising, and sales team measure up. Choose the ones most likely to engage with your product and that will lead to a positive return on investment (ROI). Effective market segmentation is critical to that goal. What Is Market Segmentation?

Marketing 260
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What is Data Integrity? How it Can Help Gain Competitive Advantage

Merkle

Organizations are constantly being informed by data, and as they continue to progress and innovate, there’s a real need to manage more massive volumes of data, especially within the marketing and advertising technology space. Data is crucial for many reasons.

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5 Ways a Private Marketplace Enhances the Buying Experience

SurveySensum

Welcome to the private marketplace (PMP), where advertisers and publishers come together to optimize the buying experience and maximize campaign performance. By implementing these strategies, advertisers can achieve their objectives with precision and impact. In 2034, it’s anticipated that real-time trading will seize 25.9%

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Speech Analytics: Five Ways to Set Your Company up for Success

Calabrio

Speech analytics is a huge opportunity for brands. If you aren’t at least considering speech analytics for your contact center, you risk missing out on valuable information that can improve the entire customer experience. When implementing speech analytics, the pressure is on to quickly realize return on investment.

Analytics 100
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Transforming Marketing with AI Tools

Magellan Solutions

AI-powered predictive analytics and natural language generation have taken marketing strategies to a new level. It enables hyper-personalized and data-driven advertising. It enables advertisers to assess customer feedback. It guarantees the highest possible return on investment. AI also automates repetitive tasks.

Tools 98
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Grow your local business with geofencing marketing

BirdEye

It uses GPS, RFID, Wi-Fi, or cellular data to trigger a targeted advertising action (like a text, email, or app notification) when a mobile device enters or exits a specific geographic area, known as a geofence. This technology allows businesses to send relevant ads to nearby potential customers. These are described below: 1.