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CMA tackles fashion industry “Green Washing” claims

Helen Dewdney

The Competition and Markets Authority (CMA) has today (29 July 2022) announced that it will investigate sustainability claims about fashion products sold by ASOS, Boohoo and George at Asda. This is a mis-leading marketing tactic that works by appealing to consumers wanting to shop in an environmentally sound way.

Fashion 88
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How to Meet (and Exceed) Customer Expectations in 2022

Stella Connect

Customer service will once again be an integral part of your CX strategy in 2022, but what you did in the last year shouldn’t be exactly what you do in the year ahead. The strategy set forth for 2022 needs to be tailored to keep up with customer expectations. Here’s how to meet and exceed customer expectations in 2022. #1.

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Material Introduces its Inaugural Fidelity Index, Ranking 165 Consumer Brands on Strength of Customer Relationships

Strativity

5, 2022 — Material , a digital experience transformation company helping companies revolutionize their customer relationships, today announced the launch of its inaugural Material Fidelity Index , which ranks 165 consumer brands by measuring each brand’s depth of customer-centricity. LOS ANGELES, Dec.

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Evolution of Customer Experience in E-Commerce 2023

Lumoa

In the past two years, we’ve seen a massive surge in online shopping, from tech products to fashion items. Companies can tailor their CX by listening to customers and following consumer feedback. AI can analyze and gather valuable customer data that provides insight into consumer preferences and trends. . trillion by 2025.

e-support 208
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Top Ways To Keep Your Customer Informed In 2022

CSM Magazine

In this article, we will reveal the nine top ways to keep your customers informed in 2022. 9 best ways to inform your customers in 2022. As we mentioned in the introduction of this blog post, there are several ways you can inform your customers in 2022. However, the list does not end there. The possibilities are endless.

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The Ultimate Guide To Selling On Amazon In 2022

CSM Magazine

90% of US consumers shopped on Amazon, and 65% shop on Amazon at least once a month. Experts predict that Prime users in the US will reach 153 million by 2022. This marketplace is huge and growing more than ever as people move to online shopping for just about any type of product. 3 million Americans are members of Amazon Prime.

Fashion 52
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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Gas, grocery, fashion, technology… and probably more. Salesforce research says consumers like us belong to 4.3 According to Bond Brand Loyalty’s 2022 Loyalty Report , a new variable has entered the game that changes how customers view loyalty—that the “brand is loyal to me.” Today’s consumers want self-serve options.