Second to None

FEBRUARY 23, 2018

Advanced technology has opened up a new world of brand-to-customer communications, but simply upgrading your CX infrastructure is not enough to become an industry leader. Zappos also uses analog personal communications with branded thank-you notes decorated with employee-created doodles.

Technology 54

Technology Brands Voice of Customer Communication 54

Customer Alignment

JANUARY 21, 2018

We have all seen a range of articles talking about predictions for Customer Experience in 2018. Forrester have called it ‘ A year of Reckoning’; they state that there is “a burning platform mandating bold action” but also that 30% of companies will see further declines in CX quality in 2018.

Net Promoter Score 40

Net Promoter Score NPS Customer Journeys Exercises 40

Lumoa

OCTOBER 31, 2018

It’s predicted, that by 2020 customer experience will overtake price and product as the key brand differentiator when making consumer choices. We asked 15 experts these three questions to figure out what direction industry is taking: How do you see the future of customer experience? Customers want unique, special and innovative.

Customer Experience 160

Customer Experience Customer Centricity Culture Consulting 160

Second to None

MARCH 30, 2018

Creating a great Customer Experience can serve as a huge differentiator between your brand and the rest of the competition, but it can be very challenging to establish this level of service. I’ve never been able to thank the individual who helped me, but this kind of customer experience is unforgettable.

Customer Experience 112

Customer Experience Airlines Brands Voice of Customer 112

Lumoa

APRIL 3, 2018

But it is not a surprise because NPS gives a very simple and easy to track system to follow your most and least loyal customers. It shows you why a customer gave this or that score, opens up a dialogue and, in a way, lets you dive into your customer’s head. “ ” — Bruce Temkin. The real value is in the “WHY”.

Net Promoter Score 337

Net Promoter Score NPS Touchpoint Feedback 337

Second to None

FEBRUARY 21, 2018

However, as the world becomes increasingly via digital pathways, there is less of an opportunity to carve out a niche space for your brand. As a result, every brand needs to effectively curate an omnichannel Customer Experience if they hope to compete. Craddock: These would fall into the following three areas.

Omni-Channel 54

Omni-Channel Brands Retail Consumers 54

Second to None

JUNE 7, 2018

Creating a lasting impression in the minds of your target customers can be a daunting task for brands across different industries. Ultimately, your brand needs to position itself as a consistently positive presence in their patrons’ lives? There are a few different approaches to reaching these new audiences. 1,2,3,4 [link].

Social Media 59

Social Media Voice of Customer Brands Advertising 59

Second to None

MARCH 13, 2019

Salesforce research revealed that 58 percent of consumers find a personalized experience very important when interacting with a brand. [1] 1] While it may seem impossible to deliver a one-to-one customer experience to every individual, utilizing personal customer data helps to form a realistic approach to such a feat.

Customer Experience 82

Customer Experience Multi-Channel Consumers Customer Centricity 82

Second to None

APRIL 12, 2019

In a recent article , Abhi Yadav, CEO and Co-Founder of customer analytics platform company, Zylotech, shared his hot tip on acquiring and retaining customers: relevancy. Yadav highlights data from a 2018 Accenture study that found that more people are making purchases based upon a brand’s relevancy. [1] 1] [link]. [2]

Omni-Channel 69

Omni-Channel Multi-Channel B2C Customer Centricity 69

Second to None

SEPTEMBER 20, 2018

You can connect with Charlie on LinkedIn , and follow him on Twitter. It’s no wonder then that as customer habits transitioned further towards mobile, Google answered. On the March 26th of 2018, Google announced that they were rolling out mobile-first indexing. How mobile-first indexing can impact your customer experience.

Ecommerce 54

Ecommerce Customer Experience Customer Journeys How To 54

Second to None

APRIL 16, 2018

Simply collecting data about how customers are interacting with your brand is not enough to curate a leading CX platform. Ultimately, your brand needs to possess the appropriate level of expertise to produce actionable outcomes from the information you collect. The customer has to come first. Are they connected?

Data 54

Data Call Center Measurement Brands 54

Second to None

MAY 9, 2019

The fact is, customers’ information allows for companies to create a more personalized , low-effort customer experience that ultimately leads to higher satisfaction. Though over the years, customers have grown to be skeptical towards the collection of consumer data. Keep your Data Safe. 1,3] [link]. [2][link]. 2][link]. [4]

Data 86

Data Social Media Study Consumers 86

Second to None

MARCH 14, 2018

By converting these channels into experiential destinations, you are proving to your customers that your relationship goes beyond simply being transactional. Customer experiences begin with technology interactions, contests, social sharing opportunities and administrative steps, like registration. Build long-term customer connections.

Strategy 54

Strategy ROI Social Media Return on Investment 54

Second to None

MARCH 19, 2018

Every moment along the customer journey can impact the way customer’s perceive your brand, including moments in which there isn’t even a direct interaction with an employee. As the Internet of Things becomes more commonplace than ever before, customers have altered expectations than in the past. ” 2. .

Voice of Customer 59

Voice of Customer Report Brands Customer Journeys 59

Stella Connect

OCTOBER 26, 2021

Call center performance management has, for many brands, changed little over the years. Managers spend their days coaching and training their team on brand standards, best practices, and overcoming common customer issues. 4 Business Benefits of Using Customer Feedback in Call Center Performance Management.

Call Center 52

Call Center Management Contact Center Effort Score 52

Second to None

APRIL 26, 2019

The same concept is true for the Service Recovery Paradox (SRP), a phenomenon that refers to the scenario in which a customer’s loyalty is increased after a company corrects a mistake, more so than had the mistake never occurred. Otherwise, we might end relationships prematurely and miss out on the many benefits of social connection. [1].

Loyalty 81

Loyalty B2C Brands Study 81

Second to None

APRIL 26, 2019

The same concept is true for the Service Recovery Paradox (SRP), a phenomenon that refers to the scenario in which a customer’s loyalty is increased after a company corrects a mistake, more so than had the mistake never occurred. Are brands missing opportunities to increase their customer loyalty by being too good at customer service ?

Loyalty 76

Loyalty B2C Brands Study 76

Storyminers

JULY 6, 2020

His clients range from large, publicly traded companies to leading professional service firms and fast-growth and established small businesses including Apple, Diesel, Freshworks, KFC, Pearson, Shell etc… plus lots of smaller brands and SMEs. Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders.

Customer Experience 147

Customer Experience Customer Service Social Media Consulting 147

Second to None

FEBRUARY 16, 2018

As it continues its move towards becoming a global business hegemony, Amazon is providing value to more than just its customers. Recently, the powerhouse brand announced a new effort to improve the way they provide their employees with healthcare, sending shockwaves throughout the healthcare industry.

Healthcare 54

Healthcare Leadership Innovation Voice of Customer 54

Second to None

FEBRUARY 6, 2019

Research revealed little to no improvement in customer experience over the course of 2018 [1]. Shaw argues that in order to see tangible improvements in customer experience, companies must be willing to disrupt the status quo of their organization. 2] His take? Companies are afraid to make big changes. 1] [link]. [2]

Customer Experience 67

Customer Experience Voice of Customer Innovation Course 67

Second to None

JANUARY 22, 2019

Too often, brands blame a lack of technology or resources for their organizational problems. Rather than focus on the new tech that could be implemented to improve the Customer Experience, check out the following organizational philosophies written by Randy Pennington for the Huffington Post. Ease of use will be the driving factor.

Telecommunications 48

Telecommunications Effort Score Voice of Customer B2C 48

Storyminers

JULY 6, 2020

His clients range from large, publicly traded companies to leading professional service firms and fast-growth and established small businesses including Apple, Diesel, Freshworks, KFC, Pearson, Shell etc… plus lots of smaller brands and SMEs. Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders.

Customer Experience 130

Customer Experience Customer Service Social Media Consulting 130

Second to None

FEBRUARY 19, 2018

Personalization can serve as a differentiator for your brand’s Customer Experience platform, but there is a fine line between providing a uniquely specific service and creating an invasive perception of your brand. We’re doing anything we can do to connect directly with consumers and make shopping convenient for them.”.

Retail 59

Retail Brands Consumers Guidelines 59

Second to None

FEBRUARY 8, 2018

The ability to push your organizational website to the top of related search queries can serve as a huge positive for your online customer acquisition rates. However, it can be challenging to determine what exact keywords your brand should target and what copy you need to include in your ad in order to get the most possible site visitors.

Consumers 67

Consumers Strategy Voice of Customer Trends 67

Second to None

MARCH 21, 2018

Brands that operate in the B2B space have just as much of a responsibility to provide a great Customer Experience to their users than traditional B2C organizations. The ability to capture the voice of your customer and act on these insights can separate your brand from competitors in the industry. Example?

B2B 59

B2B B2C Transportation Voice of Customer 59

Second to None

APRIL 2, 2018

Establishing a level of Customer Experience performance that contributes to high retention rates will ultimately be the differentiator between your brand and the competition. on April 2, 2018: “ Customer acquisition is an ongoing challenge. I use the Pareto principle to evaluate customer strategies.

Omni-Channel 54

Omni-Channel Brands Voice of Customer Customers 54

Second to None

APRIL 24, 2018

The following article is a guest post submitted by Jim Rulison from Media Loop , an organization dedicated to helping brands reach more prospects, optimize their strategize and increase sales: If you are interested in submitting a guest post to the Second To None blog, please reach out to danielb@secondtonone.com with your idea.

Marketing 59

Marketing Advertising Social Media Voice of Customer 59

Second to None

MARCH 8, 2019

The internal health of the body is directly connected to its performance and ability to grow. In several studies looking at Glassdoor reviews, research found a significant connection between workplace satisfaction and financial performance. If organs are to the body, employees are to the business. in its market value. 2,4] [link]. [3]

Study 48

Study Financial Customer Centricity Employee Experience 48

SurveySensum

JULY 14, 2020

Customer Experience – The new focus of 2020! Customer Experience has become a top priority for businesses in 2020. It is now considered to be the key brand differentiator and a critical factor for your brand’s success and revenue growth.

Customer Experience 132

Customer Experience Consulting Multi-Channel Leadership 132

Strativity

JULY 18, 2018

2018 has been declared as a year of reckoning by Forrester. At the top of Forrester’s 2018 prediction is the claim that Customer Experience (CX) programs have hit a wall. Practitioners have generated a great deal of activity around journey mapping, voice-of-customer programs, and implementing quick wins.

Customer Journeys 40

Customer Journeys Tips Net Promoter Score Touchpoint 40

Team HGS

FEBRUARY 13, 2018

We started by gathering new “findings within the findings,” by polling attendees with a basic CX assessment: “Have you had a frustrating customer experience in 2018?” But, is it the primary driver of your customer experience? More likely it’s something like how much customer effort it took to get the right answer.

Net Promoter Score 40

Net Promoter Score Customer Service Chatbots Contact Center 40

ERDM

JANUARY 22, 2019

THE FOUR UNIVERSAL TRUTHS OF CUSTOMER EXPERIENCE ERDM Corp conducted over 16,000 hours of in-depth, hour-long research interviews with the customers and prospects of clients such as IBM, Microsoft, QVC and 10X Genomics. In spite of privacy concerns, customers are willing to provide deep explicit data to get improved CX.

Customer Experience 53

Customer Experience Video Sales ROI 53

ERDM

JANUARY 22, 2019

THE FOUR UNIVERSAL TRUTHS OF CUSTOMER EXPERIENCE ERDM Corp conducted over 20,000 hours of in-depth, hour-long research interviews with the customers and prospects of clients such as IBM, Microsoft, QVC and 10X Genomics. In spite of privacy concerns, customers are willing to provide deep explicit data to get improved CX.

Customer Experience 49

Customer Experience Video Sales ROI 49

Kustomer

APRIL 23, 2020

Building on this, the customer’s experience is established through each of the interactions they have with a company. The interactions customers have with companies and brands begin as soon as they realize their need, and lasts past the point of purchase. And another one that’s also more subjective is brand identification.

Customer Satisfaction 52

Customer Satisfaction Customers Innovation Customer Service 52

Doing CX Right

JULY 24, 2019

Is “Net Promoter Score,” otherwise known as “NPS,” a good measurement of customer satisfaction. Many customer experience (CX) experts say yes. They depend on NPS as a sole metric to determine customers’ perceptions and feelings about their brand. Stacy : (01:08) I joined Schindler summer of 2018.

NPS 40

NPS Measurement Net Promoter Score Effort Score 40