Remove 2013 Remove Blog Remove Consumers Remove Social Media
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The social media dilemma: how to get the most dangerous customer service channel right

Vonage

Social media: a platform that allows consumers to say anything they like about a brand – and broadcast that message to the world. When you think about it, it’s not surprising that many businesses consider social media to be one of the dangerous communication channels. billion less than in 2013.

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What is a consumer champion & how they can benefit business

Helen Dewdney

What is a consumer champion? A “consumer champion” is the name given to an individual or organisation that speaks up for consumers and their rights. But how do you see a consumer champion? An advocate for the consumer? They may help individuals or advise in the media. What do consumer champions do?

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Case study: Tesco and a consumer champion

Helen Dewdney

It all started with a little blog post…. On 12 July 2012, Helen Dewdney, The Complaining Cow, wrote only hersecond blog post. As the blog developed and included more stories of complaints gaining redress and consumer advice, Tesco appeared more and more often. The post was the first of many about Tesco.

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Using Communication To Make Your Brand Unforgettable in 2018

CX Journey

This means making yourself available where your audience is comfortable, whether that’s the phone, a certain form of social media, or face-to-face. The Accenture 2013 Global Consumer Pulse Survey found that 58% of customers are frustrated with inconsistent experiences from channel to channel.

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Why is customer service constantly so bad in the UK?

Vonage

Now that social media has given consumers a public and increasingly powerful voice, brands are paying a hefty price. In social media, customer service has been something of an afterthought and is still very much in its infancy. appeared first on Blog | NewVoiceMedia.

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Who will be the next ‘United Breaks Guitars’? Don’t let it be you!

ijgolding

Unbeknown to United at the time, Dave Carroll is a Canadian musician and a member of the band ‘Sons of Maxwell’ As a result of the lack of desire demonstrated by United to deal with the issue, Dave felt that his only option was to reach out to social media to share his experience with as many people as possible.

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Smart Marketing for Smart Customers (What Marketers Need to Know Today)

C3Centricity

When I have the chance to look at what most organisations are doing, I see that they are still living in the past of traditional media and have hardly dipped their toes into new media. Or they are using social media but still treating it as if it is traditional media! Embrace Corporate Social Responsibility.

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