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Innovation doesn’t always need to be radical: an example in diabetes

Clarivate

Most clients we work with are keen to communicate that their product is innovative. Innovation is important, right? In fact, in the context of reimbursement decisions for medicines, the definition of ‘rewardable’ innovation has evolved from being a new molecular entity to focus more on value or benefit. [1] Of course they are.

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Inbenta étoffe son équipe de direction avec trois nouvelles nominations

Inbenta

Inbenta adds new Chief Marketing Officer, Head of Experience, and Head of Product DALLAS, September 27, 2023 – Inbenta, an AI platform purpose-built to optimize customer experience, today announced the appointment of David Barnhardt to Head of Experience, Janice Diner to Chief Marketing Officer, and Robin Dindayal to Head of Product.

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Expert commentary: Closing the CX Gap between Customer Expectations and Business Reality

Comm100

In the same report surveying 600 marketers of director-level and above, 82% believe they are meeting CX expectations. However, some organizations embrace this approach, investing just enough to not be in last place among their competition in the markets they serve.

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Lessons for How to Swim in a Blue Ocean from the Girls Auto Clinic

Michelli Experience

Often entrepreneurs reach out to me to discuss “customer-centricity” and the likely viability of their innovative products or services. But for this blog let me highlight a few key elements: Identifying a Significant Market. Understanding a Central Pain Point for the Target Market. In 2005, W. Swimming in a Blue Ocean”.

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Apple Keynote

Forrester's Customer Insights

Apple’s “Time Flies” keynote will take place tomorrow, September 15, live from Apple Park: [link] I have been following Apple keynotes for many years (since at least 2005) and they often generate irrational expectations for disruptive innovative products.

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4 out of 5 organizations have not increased their customer satisfaction since 2010!

Beyond Philosophy

We asked Forrest Morgeson, assistant professor of marketing at the Broad College of Business at Michigan State University and the director of research at the Customer Satisfaction Institute at Michigan, to discuss it with us on the podcast. In other words, we can compare satisfaction today to what it was in 1994, 2000, or 2005.

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Former Amazon VP Bill Carr: ‘Working backwards is the way to create breakthrough innovation’

Qualtrics

The fourth and fifth bullets in the ensuing list might be read as a succinct summary of Bezos’ approach to business: “We will make bold rather than timid investment decisions where we see a sufficient probability of gaining market leadership advantages. Sometime in 2005 [a team of Jeff’s executive leaders met]. Development continued”.