Forrester's Customer Insights

SEPTEMBER 14, 2022

Loyalty programs, rife with first-party data, are seemingly a salve to the challenges posed by the forces of data deprecation. But even loyalty marketers struggle to effectively collect and use data.

Loyalty 26

Loyalty Data Marketing Loyalty Programs 26

Forrester's Customer Insights

JULY 30, 2020

The data landscape for marketers is in disarray as browsers render third-party cookies obsolete and Apple gives users the ability to opt out of sharing IDFAs (IDs for advertising). For marketers, it may seem like precious sources of customer intel are disappearing left and right.

Data 41

Data Advertising Marketing Customers 41

ECXO

AUGUST 15, 2023

CJO relies on reinforcement learning to guide customers to a conversion event based on historical data merged with current data as well as similar marketing action behavior patterns. Once a plan is in place, data collection becomes important to build customer profiles. What Are Some of the Biggest Challenges to Doing This Well?

Customer Journeys 98

Customer Journeys Analytics Data Brands 98

Kustomer

DECEMBER 28, 2023

AI’s ability to analyze data and predict customer preferences is revolutionizing the way businesses interact with their customers. She stated, “Centralized data is the backbone of a cohesive customer experience strategy.” It also streamlines processes, reducing the likelihood of data silos and inconsistent customer experiences.

Touchpoint 52

Touchpoint Customer Journeys Loyalty Interaction 52

Optimove

FEBRUARY 22, 2024

To meet demands and deliver highly personalized messages, Terminal X needed easy access to customers’ first- and zero-party data. Any B2C brand can leverage their customers’ real-time data to zero in on precise micro-segmentation, deliver personalized messages, and boost overall sales and retention marketing results.

Sales 69

Sales Multi-Channel Fashion eBook 69

Optimove

MAY 30, 2023

A core issue, many marketers lack a first- and zero-party data strategy:  The results also showed that almost half of the marketers (49%) do not have a strategy for collecting zero-party data, while 42% do not have a strategy for first-party data.  Read the full report here.

B2C 52

B2C Survey Multi-Channel Marketing 52

SAP Customer Experience

JANUARY 11, 2023

The power of CDC lies in its ability to acquire the Zero-Party Data in a secure, compliant, and frictionless manner. This is a little story about the CDC Flow Builder and the way it can help you with progressive profiling. This ability is enabled by multiple capabilities within CDC including.

Data 75

Data Customers Customer Experience 75

Optimove

OCTOBER 5, 2023

Data Strategy Dilemmas: Marketers are wrestling with a ghostly absence—a lack of a robust first- and zero-party data strategy. Nearly half, or 49%, lack a strategy for collecting zero-party data, while 42% are without a first-party data strategy. Fright Level: 2.

Marketing 72

Marketing Survey B2C Loyalty 72

2020 Research

APRIL 6, 2022

Marketing in today’s world requires cutting through the noise and a deep understanding of customers – which requires data. As we shift towards first-party or zero-party data, market research has a crucial role to play in helping marketers achieve their objectives, yet it is frequently underutilized.

Technology 52

Technology Marketing Groups Data 52

Forrester's Customer Insights

JUNE 27, 2022

For B2C marketers, first-party data is a lot like “Zoolander’s” Hansel: “so hot right now.” Facing massive headwinds amid data deprecation, marketers want to capture zero- and first-party data from customers and build direct relationships.

B2C 49

B2C Data Survey Marketing 49

BirdEye

SEPTEMBER 12, 2023

Analyze customer data Effortlessly process large sets of data and extract customer sentiment from reviews and surveys. Generate summaries of lengthy conversations to quickly zero in on the context you need to improve the customer experience. And our enterprise-grade security and compliance ensure that you can scale with ease.

Customer Experience 69

Customer Experience Social Media Conference Touchpoint 69

Optimove

OCTOBER 28, 2021

Enriched, up-to-date audience hyper-segmentation: Unify all customer data from sources such as CRM, service clouds, and data warehouses via Optimove to update powerful micro-audiences that can be targeted across the Criteo platform. ? Zero+First Party Data to Center Stage. The possibilities are vast and include: ?

Marketing 52

Marketing Advertising CRM Ecommerce 52

Comm100

MAY 16, 2023

Hackers now look for vulnerable institutions to tap into a wealth of data and the numbers support this worrying trend. Confidential research data Most higher ed institutions run highly confidential research programs that are often monitored by foreign agencies.

Chatbots 190

Chatbots Software Financial Tools 190

Forrester's Customer Insights

AUGUST 4, 2021

A loyalty program is a great way to collect zero-party data. Read how your loyalty program can be a powerful tool in the post-cookie world.

Loyalty Programs 64

Loyalty Programs Loyalty Data Tools 64

CSM Magazine

JULY 28, 2022

Having grown weary of the system’s high cost, unreliable overlayed customizations, disjointed user experience, data blind spots and spotty vendor support, sticking with the legacy CRM product became untenable for the firm. Zero reporting lag time for dashboard-based reporting (vs. 30% growth of the firm’s contact base.

CRM 105

CRM ROI e-support System 105

Forrester's Customer Insights

JUNE 22, 2023

Marketers want to capture as much zero- and first-party data as possible, whether that’s email addresses, marketing opt-ins and other consent, or more granular data about who a customer is and what they’re interested in.

Roadmap 26

Roadmap Data Consumers Marketing 26

West Monroe

DECEMBER 20, 2022

While nearly 4,000 companies are acting on climate change, only one-third of them have set a net-zero emissions commitment, a near even split between enterprise (800 out of Global 2000) and mid-market (700 out of millions of SMEs). Focus beyond the four walls of manufacturing Moving toward net zero certainly starts inside the factory walls.

Metrics 52

Metrics Roadmap Leadership Analytics 52

West Monroe

DECEMBER 20, 2022

While nearly 4,000 companies are acting on climate change, only one-third of them have set a net-zero emissions commitment, a near even split between enterprise (800 out of Global 2000) and mid-market (700 out of millions of SMEs). Moving toward net zero certainly starts inside the factory walls. Manufacturers are answering the call.

Metrics 52

Metrics Roadmap Leadership Analytics 52

Kayako

MAY 4, 2022

The other party in the customer service experience is the customer service agent. If customers have to wait on hold for a simple request they could do themselves, 14% will consider leaving, and 13% of customers have zero tolerance for being on hold and will not wait at all. Manual data entry. Being on hold too long.

Self Service 269

Self Service Customer Experience Customer Journeys Study 269

Currency Alliance

APRIL 15, 2024

It allows you to set the points value, to see and control access to all the data, and to sell points to other brands for incremental revenue. The reason for this trend is that when customers are motivated to collect your loyalty currency in the first place, they will engage and share data that helps improve personalization.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

TechSee

MARCH 4, 2024

Generative AI models require large amounts of data to learn from, and preparing this data can be time-consuming and expensive. This includes monitoring the system, fixing bugs, and retraining the model as new data becomes available. This includes the cost of the AI software, hardware, and potentially cloud infrastructure.

ROI 109

ROI Financial Net Promoter Score Effort Score 109

Blake Morgan

JULY 15, 2023

Amazon is doubling down on customer data with innovative analytics strategies , many of which it shares with third-party sellers. The future of Walmart logistics is a data-driven, omnichannel solution. But Walmart’s growing investments in a supply chain that combines data, automation, and humans could change retail.

Retail 52

Retail Innovation B2B Transportation 52

Totango

APRIL 5, 2022

NPS software is the technology that facilitates the collection and practical application of Net Promoter Score data. It can make your NPS surveys more efficient by performing a number of functions, such as: Segmenting your respondents based on criteria you select so you can zero in on a particular part of your customer base.

NPS 101

NPS Software Net Promoter Score Multi-Channel 101

West Monroe

MARCH 14, 2023

In the coming months and years, expect an increasing number of utility regulatory commissions to begin ruling on third-party access to utility data—several state orders are currently examining the implications of making utility data more accessible to third parties and customers.

Data 52

Data Government Resources Analytics 52

CSM Magazine

DECEMBER 9, 2022

In short, relying on these legacy infrastructures can expose corporations to numerous cyber threats, and cause data breaches. In this regard, Secure Access Service Edge (SASE), Identity Access Management (IAM), Remote Access VPNs, and Data Loss Prevention (DLP) can be named top cybersecurity solutions for corporations in 2022.

Policies 52

Policies Software Resources Tools 52

AWS Machine Learning

MAY 5, 2023

In this post, we show how to repurpose an existing dataset via data cleaning, preprocessing, and pre-labeling with a zero-shot classification model in FiftyOne , and adjusting these labels with Amazon SageMaker Ground Truth. You can use Ground Truth and FiftyOne to accelerate your data labeling project.

Fashion 75

Fashion Training Data Examples 75

Gainsight

JANUARY 9, 2023

Data security. ISO-certified businesses have to undergo a strict conformity assessment through testing and inspections by a third-party group specializing in that standard. We have always taken security seriously, therefore our auditors were happy to find zero nonconformities in the first go. Risk aversion strategies.

Competitive Advantage 52

Competitive Advantage Guidelines Groups System 52

Currency Alliance

OCTOBER 4, 2023

This is thanks to the quality of data they yield on the customer, and the ability for these partners to enable everyday earn or burn to drive frequent customer engagement. That is easier if the data captured is in digital format in the first place. These are all described in more detail below.

Loyalty 59

Loyalty Loyalty Programs Retail Banking 59

CSM Magazine

MARCH 4, 2020

Zero-day protection refers to the ability to offer a solution against zero-day computer threats. This is a zero-day because there is no plan in place to deal with it, and no solution. Zero-day attacks are difficult to prevent. System or software vulnerability paves the way for the zero-day attack.

System 52

System Software Travel Financial 52

Optimove

NOVEMBER 24, 2022

According to Shai Frank, VP of Product at Optimove, “Data shows the average time spent on social media worldwide is two hours and 27 minutes a day in 2022, with TikTok being the preferred destination for Gen-Z audiences.” You have the opportunity to create a second chance and win them back. Acquire higher-value customers.

Social Media 52

Social Media Advertising Marketing Examples 52

West Monroe

JULY 25, 2022

We often talk about data’s critical role in becoming a digital business —because data is the only way to continually grease the wheels of agility. But having data is just the start. That, in a nutshell, is the chief data officer’s job. The fact is digitally native companies excel at data.

Data 52

Data Trends Government Conference 52

Retently

MARCH 14, 2023

Product reviews and Net Promoter Score (NPS) surveys are commonly used to measure customer experience and collect zero-party data. So, aren’t brands missing out on essential feedback data? These types of feedback differ in their focus, the information they provide, and the used methods to collect and analyze data.

NPS 146

NPS Comparison Survey Net Promoter Score 146

Optimove

AUGUST 17, 2022

We also tried to gauge their positions on personalization, data, messaging consistency and relevancy, cross-firing and conflicting campaigns, marketing automation, measurement, and more. Let’s face it, the need for AI-based, data-driven, multichannel personalization marketing isn’t going anywhere. That’s debatable.

CRM 52

CRM B2C eBook ROI 52

Optimove

MARCH 28, 2023

Acquisition requires a unique blend of creativity, data analysis, and execution – which provides challenges in any economic climate. The opportunity: By leveraging technology and focusing on data-driven strategies to maximize reach and impact, businesses can stretch their marketing dollars further and see accurate growth-driving results.

Marketing 52

Marketing Return on Investment Analysis Social Media 52

Wired and Dangerous

MAY 5, 2021

A trading partner agreement is an agreement drawn up by two parties that have agreed to trade certain items or information. This standard joint venture agreement defines the terms and conditions under which the parties record their interest and forms the basis of the collaboration.

Government 91

Government Financial e-support Study 91

Currency Alliance

MAY 9, 2022

The first four of these traits are platform features which relate to how data is shared between interconnecting software. This means much more processing logic needs to exist in the applications, and it also forces a lot of unnecessary data to be exchanged in a transaction, which is out of step with increasing data privacy requirements.

Loyalty 52

Loyalty Technology Loyalty Programs Multi-Channel 52

Magellan Solutions

JUNE 25, 2021

When you get the services of a credit card collection process in BPO , this third-party provider can do the following for you: Monitor accounts to identify outstanding debts. Investigate historical data for each debt or bill. Depending on your third party provider, how they operate varies.

Call Center 52

Call Center Financial Communication Strategy 52