3 Areas of Customer Experience Where Human Expertise Is Absolutely Vital
InMoment XI
SEPTEMBER 28, 2022
Qualitative Research Customer Journey Mapping Ideation to Improve the Customer Experience. Qualitative Research. In 2021, the Wall Street Journal ran an article titled, “Why Companies Shouldn’t Give Up on Focus Groups.” For any problem that you hear the customer describe, you ask, “why?” The idea is that by asking “why?”
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