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The Spectrum of Data-Driven CX (And Why There’s No Magic Metric)

Experience Investigators by 360Connext

It’s easy to focus so much on gathering data or finding the perfect metric… we end up spending more time measuring than actually executing our ideas. We want to dispel the belief CX teams need perfect data to move forward. And while metrics are great for measurement, it’s important to see these for what they are.

Metrics 270
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The Power of Customer Empathy in Supercharging Your Customer Experience

Lumoa

Put simply, it means genuinely caring about the experience your customers have with your brand. The release of the “ How It’s Made ” videos is a perfect example of this. The release of the “ How It’s Made ” videos is a perfect example of this.

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7 Questions with Mike Wittenstein

Storyminers

What have you found most challenging as a leader of a small or medium enterprise? Since I work primarily in professional services, the hardest thing is knowing what my future clients need. If I don’t know that, it’s hard to position our services and reason for purchase properly. Your personal life too!).

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5 Tips for Being More Transparent with Your Customers

CX Accelerator

After service had been restored, I got a call from a customer. It just so happened to be from a customer to whom I had issued a service credit just a day earlier in hopes of restoring his confidence in our company. I don’t want your money. I don’t want your money. I can remember it well. The Fear of Oversharing.

Tips 266
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The Benefits of Customer Profile Analysis for Business Growth

Lumoa

This article will explore five of the most notable impacts of customer profile analysis on your company. Think of it this way: as a business, you have to optimize your resources to ensure you sell more products (or services) without increasing spending. One of the best ways to do that is through a customer profile analysis.

Analysis 208
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Here’s 2 Sure-Fire Tactics That Have Never Let Me Down – Tip #25

Steve DiGioia

So, what tactics work for you? Oh, you don’t want to give up your secrets. Well, unless you’re a chef and don’t want to give out your family recipes to the world, you know, the ones that have made your restaurant wildly successful, why wouldn’t you share your tactics? You get the idea, right? I understand.

Tips 195
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How to Re-energize Your VoC Program

Lumoa

What was its purpose? What has it recently or in the past helped your company with? We must rethink how quickly we can get from data to an idea to an initiative to completion. We must rethink how quickly we can get from data to an idea to an initiative to completion.