Think Customers

FEBRUARY 1, 2024

In today’s hypercompetitive market, actionable customer insight is extremely valuable currency. The post Data, AI emerge as hot topics at CCW Austin appeared first on 1to1 Media. That’s one of the takeaways from Google Chief Strategist Neil Hoyne’s mainstage presentation at last week’s Customer Contact Week (CCW) Austin event.

Data 52

Data Leadership Innovation Industry 52

Alida

MAY 31, 2021

After the ups and downs of 2020, CX is a hot topic—and you can tell by how crowded the market is. As genuine connection between customers and brands becomes increasingly more important, more and more companies are turning to customer experience (CX). There are over 100 vendors that offer CX services, including Alida.

Marketing 245

Marketing Feedback Management Connections 245

ChurnZero

MARCH 24, 2023

With the emergence of new technologies, market trends, and CS practices, the industry is abuzz with debate and discussion. To explore some of the most controversial topics in CS today and hear what those on either side of the debate have to say, we asked four industry experts to weigh in. They made a financial transaction.

Customer Success 98

Customer Success NPS Metrics Net Promoter Score 98

ChurnZero

MARCH 24, 2023

With the emergence of new technologies, market trends, and CS practices, the industry is abuzz with debate and discussion. To explore some of the most controversial topics in CS today and hear what those on either side of the debate have to say, we asked four industry experts to weigh in. They made a financial transaction.

Customer Success 97

Customer Success NPS Metrics Net Promoter Score 97

QuestionPro Audience

AUGUST 10, 2020

Market research has been around for long and has helped many industries grow by grabbing the right opportunities based solely on consumer feedback. Researchers today, take a more robust and superior approach to capture respondent feedback for market research. A startup guide to targeting the right respondents for market research.

Tips 352

Tips Gamification Marketing Social Media 352

MiaRec

SEPTEMBER 24, 2023

Imagine you could listen to all your call recordings and pick out the ones in which customers mention the new marketing campaign. Or those calls in which customers demand a refund because their perishable dog food was delivered a day late again and is now spoiled. Or those calls where your agents don't read the compliance statement.

Analysis 79

Analysis Call Recording Marketing Customers 79

Forrester's Customer Insights

NOVEMBER 17, 2022

Analyst 1-on-1s provide delegates with the opportunity to book a discussion with an analyst on a specific topic or get deeper insight on a particular piece of research. Here’s a summary of the hot topics discussed during this year’s marketing […].

B2B 26

B2B Marketing Customers 26

BirdEye

NOVEMBER 30, 2023

But law firm marketing requires different skills — brand building, digital savviness, and a deep understanding of client needs and perceptions. If you’re new to the world of law firm marketing, we’ve got you covered. In this article, we’re sharing a step-by-step guide to successfully marketing your firm.

Marketing 111

Marketing Social Media How To Advertising 111

Calabrio

MARCH 23, 2017

With topic modeling, it’s possible, and that’s just one of the things that we’re working on here at Calabrio. From there, they can make appropriate changes to a product, service, or marketing campaign. What if brands could determine even seemingly unpredictable trends before customers ever specifically stated a problem?

Customer Experience 127

Customer Experience Contact Center Loyalty Programs Analytics 127

QuestionPro Audience

JUNE 3, 2019

These groups of people prove to be very useful for conducting market research. Online consumer research panels with QuestionPro Audience: QuestionPro Audience offers research panels to those who require instant answers to complex questions related to clientele, brand and the market you cater to.

Consumers 191

Consumers Industry Self Service Advertising 191

DemandJump

JUNE 14, 2022

Marketing companies are constantly looking for ways to bump their content to the first page of search engines. Many people know about account-based marketing to increase sales, but fewer know about pillar-based marketing (PBM). After all, 92% of search traffic clicks on Google occur on the first page of search results.

Marketing 91

Marketing Connections Sales Strategy 91

Merkle

JUNE 13, 2022

One way marketers can do that is through dynamic creative optimization , or DCO, which uses automation to deliver personalized ads in a scalable way. Brands continue to seek new ways to personalize content for their customers – and for good reason. Personalization leads to better experiences and stronger relationships.

Brands 98

Brands Marketing Customer Experience Customers 98

C3Centricity

APRIL 17, 2019

Some say California is the centre of internet marketing; the San Francisco area for technology and San Diego for marketing. The conference that changed many of my views on modern marketing was one about how business people, not just marketers, can break through our self-limiting behaviours.

Marketing 198

Marketing Technology Customer Centricity Conference 198

DemandJump

FEBRUARY 18, 2022

Today there is no shortage of content online. Everyone that is creating content is fighting to be the top result on the first page of Google. The first step to standing out from the crowd is conducting SEO keyword research to understand what your audience is searching for online.

Examples 98

Examples Marketing 98

BirdEye

JULY 3, 2023

According to a marketing industry report released in 2022, the affiliate marketing industry grew by 47% between 2018 and the end of 2021. This industry is slated to continue to grow, with recent projections predicting that the affiliate marketing industry is likely to grow from $13 billion in 2022 to $15.7 billion by 2023.

Sales 98

Sales Marketing Social Media Video 98

DemandJump

JUNE 10, 2021

Don’t you love landing on a page that explains everything about a topic you're interested in? It covers so much ground and is organized so clearly that you spend hours reading it. Well, it turns out Google loves it too.

Marketing 59

Marketing 59

Calabrio

MARCH 23, 2017

With topic modeling, it’s possible, and that’s just one of the things that we’re working on here at Calabrio. From there, they can make appropriate changes to a product, service, or marketing campaign. What if brands could determine even seemingly unpredictable trends before customers ever specifically stated a problem?

Customer Experience 100

Customer Experience Contact Center Loyalty Programs Analytics 100

Calabrio

MARCH 23, 2017

With topic modeling, it’s possible, and that’s just one of the things that we’re working on here at Calabrio. From there, they can make appropriate changes to a product, service, or marketing campaign. What if brands could determine even seemingly unpredictable trends before customers ever specifically stated a problem?

Customer Experience 100

Customer Experience Contact Center Loyalty Programs Analytics 100

Forrester's Customer Insights

FEBRUARY 28, 2024

At the recent peer discussion with Forrester clients on the topic of best practices in marketing and sales data strategy and management, we discovered that data quality, ownership and aggregation among others are common issues and shared experiences on their resolution.

Strategy 59

Strategy Data Marketing Sales 59

BirdEye

MARCH 4, 2024

Today’s marketers understand this well. In fact, according to Birdeye data , 36% of multi-location marketers send personalized messages to their customers daily. A drip campaign, or drip marketing, is a powerful technique for brands to nurture leads, retain customers, and increase repeat sales. Drive more revenue.

Marketing 111

Marketing How To Multi-Channel Tips 111

SurveySparrow

MARCH 19, 2024

If you’re looking for a video marketing guide , you’re not the only one. There are still some brands that haven’t gotten on board with video marketing – despite knowing its value – and the ones who have been are looking to build a more robust commercial video strategy. Videos are naturally more engaging because people are visual.

Video 95

Video Strategy Marketing Social Media 95

C3Centricity

APRIL 3, 2019

How hard is it to write a marketing plan? After all, every marketer writes one every year, so how difficult can it be, right? Well, writing a marketing plan isn’t hard at all, but writing a winning plan is very difficult. WHAT RETURN ON OUR MARKETING BUDGET ARE WE GETTING? And time consuming.

Marketing 192

Marketing How To Advertising Brands 192

Think Customers

OCTOBER 31, 2018

Are brands throwing out the rulebook on avoiding social and political topics? At Incite Group’s Brand Marketing Summit, marketers explained why they’re wading into sensitive topics. Yes and no. Research shows that in.

Brands 40

Brands Marketing Consumers Communication 40

DemandJump

APRIL 26, 2022

In recent years, content marketing and search engine optimization (SEO) have experienced a dramatic evolution. Google’s algorithm no longer views content in isolation from the rest of your website. Instead, Google ranks sites that have established authority on specific subjects.

Marketing 105

Marketing 105

GetFeedback

JUNE 3, 2019

Content marketing is a great strategy to help attract more people to your brand and improve your overall sales. Here are some tips on how you can improve customer experience with content marketing. . She is interested in sales emails and their impact on the global market. Making your content relatable.

Customer Experience 186

Customer Experience Marketing How To Tips 186

Brandwatch CX

OCTOBER 3, 2022

Influencer marketing is the process of marketing to individuals as opposed to your target market as a whole. Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience. We’ve written an in-depth guide on the why and how of influencer marketing.

Tools 88

Tools Marketing Social Media Analytics 88

GetFeedback

APRIL 30, 2018

Top 3 Marketing Surveys. Website surveys are ideal for collecting data that can be used to improve your layout, help optimize content, and learn about the market segment attracted to your services. It can also be used to improve your content marketing strategy in the future. Website Surveys. In-App Surveys.

Survey 207

Survey Marketing Self Service Feedback 207

Totango

MAY 17, 2023

Three learnings from TSIA on why your go-to-market leaders have an opportunity to work better together to drive growth. When it comes to understanding customer needs, marketing, sales, and CS teams are the experts, so it’s on us to work together to define today’s most valuable growth opportunities.

Sales 106

Sales Marketing Sports Customer Journeys 106

Zonka Feedback

AUGUST 15, 2022

Are you interested in conducting market research but need some templates to get started? We unpack market research best practises, survey planning best practises, and share some of our best templates for brand, customer, product, and employee research in this guide. What is a Market Research Template. What is Market Research?

Marketing 95

Marketing Trends Survey Analysis 95

BirdEye

MAY 10, 2023

That’s where a great marketing strategy comes into play. In this blog post, we’ll share 12 marketing strategy examples to help get your creative juices flowing. Table of contents What is a marketing strategy? Content marketing Attract potential clients and generate revenue with high-value content.

Examples 98

Examples Strategy Tips Marketing 98

C3Centricity

DECEMBER 1, 2020

Earlier this year I wrote about the impact of AI and ML on digital marketing. The article is called “ AI and ML are Taking Digital Marketing to the Next Level.” This article makes a good read on the topic. Smart Marketing is Responsible Marketing. Which are you? Evaluate Your Imagery and Language.

Marketing 177

Marketing Customer Centricity Industry Data 177

BirdEye

SEPTEMBER 14, 2022

If you’re a plumbing company, you know that marketing is essential to your success. But what are the best marketing strategies for plumbers? In this guide, we’ll go over a variety of marketing strategies plumbers can use to get more leads and make more sales. Table of contents What is plumbing marketing?

Strategy 98

Strategy Marketing Social Media Advertising 98