ClientSuccess

JANUARY 26, 2022

Current customers are some of the most prominent advocates and marketing opportunities available for SaaS organizations. Customers can become a crucial part of your outbound content strategy through customer case studies, referrals, marketing opportunities, and more. . What was the solution that your product provided?

Case Study 75

Case Study Study eBook Customer Journeys 75

ClientSuccess

MARCH 28, 2023

Understand Customer Goals In an enterprise account management process, it is crucial to recognize that large accounts are often seeking something distinct from SMB or mid-market accounts when they partner with SaaS vendors. Having the right process in place for both your internal team and customers is critical to long-term growth.

Company 52

Company Management Case Study Customer Journeys 52

ClientSuccess

JANUARY 12, 2022

From your internal side, you need people on your team who understand the product, your customer’s goals, and what they are trying to achieve with your solutions. On the customer side, you need to work directly with advocates of your product, leaders who understand the value of adoption and growth, and other critical contacts.

Customer Success 75

Customer Success eBook Measurement Leadership 75

BirdEye

OCTOBER 19, 2022

It’s a great way to showcase your products and services and helps customers learn more about your company. Companies can showcase their products and services, customer reviews and ratings, and engage with customers directly through various features, like Google Hangouts, Google Maps , and Google reviews.

Tips 98

Tips Hotels Social Media Video 98

Magellan Solutions

SEPTEMBER 18, 2023

Telesales and telemarketing are important parts of selling and promoting products or services. Telemarketing: Optimizing Telephone Strategies for Business Success Defining Telesales and Telemarketing Telesales and telemarketing are essential components of a company’s marketing toolkit, each with a unique focus and objectives.

Strategy 98

Strategy Sales Training Call Center 98

Michelli Experience

JANUARY 22, 2018

For me, my “go to” strategies for product development or experience innovation involve components from my “empathic design” toolkit. For those who don’t work in product or experience design on a daily basis, you probably just want to have an overview on how to “build products and services from the customer perspective.”

Culture 145

Culture Consulting Tools Customer Experience Design 145

Michelli Experience

JANUARY 22, 2018

For me, my “go to” strategies for product development or experience innovation involve components from my “empathetic design” toolkit. For those who don’t work in product or experience design on a daily basis, you probably just want to have an overview on how to “build products and services from the customer perspective.”

Culture 138

Culture Consulting Tools Customer Experience Design 138

Inbenta

AUGUST 18, 2023

The acquisition adds a new component to Inbenta’s customer service toolkit, allowing companies to rapidly develop, edit and deploy helpful step-by-step tutorials, improving self-service and reducing agent escalation. As a part of the acquisition, Janice will transition into a new role as Inbenta’s Head of Marketing.

Self Service 52

Self Service Chatbots Touchpoint Innovation 52

ClientSuccess

MAY 18, 2021

But for other departments and groups within your company – and, indeed, for customer success as a function – feedback and advice from customers can be crucial to determining the future state of your organization and product. . It is equally important, however, to ensure your organization is growing with the market. .

eBook 65

eBook Conference Meeting Customer Centricity 65

ClientSuccess

AUGUST 17, 2022

Of course, the more loyal customers are to you, your company, and your product, the longer they will stick around in a partnership. But, the longer a customer is in a partnership with an organization, the more likely they will get to know your team, product, and company and build a loyal relationship. . Ready to go above and beyond?

Loyalty 82

Loyalty eBook Customer Retention Customer relationships 82

ClientSuccess

NOVEMBER 11, 2021

In Part 1 of the customer marketing series, we discussed how CSMs can advocate for their customers through customer success stories and reference programs. In addition to advocacy, another pillar of customer marketing is content. Here are three leading content initiatives that can help support customer marketing: 1.

Marketing 52

Marketing Case Study eBook Leadership 52

Retently

NOVEMBER 17, 2023

From tracking the real, long-term results of a campaign to judging the potential for customers to refer your company to their friends and colleagues, Net Promoter Score is a versatile metric that belongs in any marketing manager or consultant’s arsenal. This gives you a Net Promoter Score that serves as a customer satisfaction baseline.

Net Promoter Score 78

Net Promoter Score NPS Marketing Effort Score 78

Comm100

FEBRUARY 15, 2022

It’s all the product of the on-demand economy, which has come to dominate across industries and has forced organizations to rethink the way they do business and provide customer service. On-demand economies are the natural evolutions of today’s tech-heavy, consumer-focused markets. Leverage instant-response CS solutions.

Self Service 130

Self Service Consumers Customer Service Social Media 130

ClientSuccess

NOVEMBER 15, 2022

This includes your marketing team, who should incentivize themselves to capture success stories from customers and include them in their marketing campaigns. Your product team should also have a seat at the table when interacting with customers. Toolkit: Customer Success Leaders Toolkit.

Customer Success 74

Customer Success Culture eBook Social Media 74

ShepHyken

SEPTEMBER 15, 2017

This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers. Brands are looking to AI to ramp up their marketing activities , taking what was once viewed as a science fiction fantasy and integrating it as a useful tool.

Customer Engagement 196

Customer Engagement Engagement Marketing Fashion 196

ClientSuccess

MAY 10, 2022

Think about any potential product enhancement requests, advisory board placements, case study potential, customer speaking engagements, etc. Total value of non-revenue generating activities: right out of the gate, you should be able to spot marketing opportunities for a customer based on the brand itself.

How To 59

How To Metrics Case Study eBook 59

ClientSuccess

MARCH 17, 2021

Marketing Request” . Customer success teams work hand-in-hand with marketing to gather customer stories, case studies, and testimonials. Reaching out to customers with these marketing requests can take time, which is why a template is the perfect way to scale operations. Toolkit: Customer Onboarding Toolkit.

Customer Success 52

Customer Success Case Study eBook Leadership 52

ClientSuccess

FEBRUARY 15, 2021

In addition to your vast toolkit of customer success solutions, tools, and resources, there is one secret weapon to include to build strong customer relationships: customer-first service. Work with your internal marketing or HR team to develop a ‘customer kit’ to thank your customers for being a valued part of your organization.

Customer relationships 59

Customer relationships eBook Resources Customer Centricity 59

Totango

APRIL 24, 2020

Activate best practice toolkits to optimize customer journey quickly. Bentley went from 2-3 week lead time for a marketing campaign to 2 days lead time, launching over 25 campaigns in just 4 weeks to over 250K users. Activate best practice toolkits to optimize customer journey quickly. Waiting is not an option.

System 62

System Customer Success Customer Journeys Communication 62

Retently

MAY 26, 2023

We’ve found that sending a follow-up survey 30 to 60 days after implementing a major update is an easy way to assess customer satisfaction and view changes in the way customers feel about your client’s product or service. The exception to this rule is if your client implements changes rapidly and updates their product weekly or monthly.

Net Promoter Score 146

Net Promoter Score Consulting NPS Customer Success 146

ClientSuccess

JULY 6, 2022

It combines customer success, marketing, and sales and definitively thanks your customers while giving them new reasons to connect with your team. Advanced product and feature announcements and demos. Work with your marketing team to formally invite your first round of customers to be part of the program. Get Started in 5 Steps.

Loyalty Programs 79

Loyalty Programs Loyalty eBook Conference 79

ClientSuccess

MARCH 2, 2021

CSMs are focused on helping clients reach their platform or product-specific goals while AEs are focused on upsells and/or renewals. . Because CSMs are usually under the Professional Services team, they track things like product usage, contact engagement, account sentiment, and things like that.

Customer Success 62

Customer Success Management eBook Metrics 62

Totango

APRIL 25, 2022

An inspiring customer journey is one where your customers’ experience with your product, service and organization as a whole is so memorable and engaging that your company’s teams are inspired and excited to produce the same experience for all of your customers!

Customer Journeys 86

Customer Journeys Customer Success Communication Tools 86

ClientSuccess

SEPTEMBER 17, 2021

From product announcements to marketing requests, CSMs are typically the point of contact to relay this information to a customer. As a general rule of thumb, customers want to see a clear and tangible value from a solution before investing more time or money in the product.

eBook 52

eBook Leadership Sales Customers 52

Beyond Philosophy

NOVEMBER 18, 2021

She has an undergrad in marketing from Yale and went on to teach at Northwestern and Vanderbilt. Scarcity marketing tactics are a mainstay of the marketers’ toolkit. Marketers who have read Cialdini’s book then make products “scarce” to inspire purchases.

Tools 89

Tools Comparison Consumers Resources 89

ChurnZero

MARCH 10, 2023

We’ll walk through how to write prompts to help you better serve your customers, with examples you can add to your CS toolkit. After playing around with our new CS AI tool and gathering product tips and tricks from the industry at large, the above is what we produced as an introduction for this blog. If so, this article is for you!

Examples 98

Examples Tips Customer Success Analysis 98

Beyond Philosophy

OCTOBER 26, 2023

So, if we make our brand independent of our strategy, we leave a significant tool in the toolkit instead of using it to deliver value. They began marking their product so people knew where the tea came from. This instance of “branding” was a first in product development. Brands today have evolved even further.

Brand Values 89

Brand Values Brands Social Media Sports 89

2020 Research

DECEMBER 8, 2022

Digital qualitative research tools have exploded on the market over the last five years, and they are quickly becoming a must-have in your insights toolkit. Improve Products or Services . Understanding why customers love (or hate) your product or service is essential to continued growth and success.

Video 52

Video Customer Centricity Tools Groups 52

ClientSuccess

DECEMBER 5, 2022

Receive invaluable customer feedback on products, services, and strategies. The value in CABs is most often realized in regulated industries or with complex products and business models like enterprise software. Learn more about the customer journey with this toolkit. Increase customer satisfaction, retention, and loyalty.

Tips 87

Tips Customer Success eBook Meeting 87

CSM Magazine

AUGUST 30, 2023

Hedera Market Performance Finding a reliable exchange like Godex is imperative if you want to trade HBAR or other cryptocurrencies. Before you do that, let’s get to know the Hedera token’s market performance in the last few years. Hedera’s now worth $0.049, while its market cap is over $1.59 The market cap is around $1.46

Comparison 52

Comparison Financial Consulting Marketing 52

Wootric CX Blog

JUNE 1, 2020

Executives and end-users look for different things when choosing software products. There was a time when executives were the gatekeepers who decided which B2B software products their companies purchased while the end-user experience took a back seat—but that era has ended. What is Product-Led Growth? What does this look like?

Customer Experience 104

Customer Experience User Experience Touchpoint Metrics 104

ClientSuccess

NOVEMBER 22, 2021

But did you know sentiment management can also be a customer marketing focus? In part three, we’re looking at initiatives that can help drive all of your customer marketing projects: sentiment. Customer marketing programs can be instrumental in supporting Voice of Customer initiatives, in addition to: Usage Data. Social Media.

Marketing 52

Marketing NPS Voice of Customer Effort Score 52

SurveySensum

JANUARY 18, 2024

Imagine this: you’re a business owner eagerly waiting for your latest marketing campaign to take off. Effective marketing is all about reaching your audience where they are and engaging them with timely, relevant messages. This is where SMS automation comes in as a powerful tool to enhance your marketing efforts.

Marketing 52

Marketing Fashion Customer Journeys Return on Investment 52

Alida

JUNE 30, 2017

While the market for on-demand mobility is expected to grow, the market for privately owned cars is predicted to shrink dramatically over the next five to 10 years. To remain ahead in the luxury market, Cadillac is putting customers in the driver’s seat and accelerating its efforts to improve the end-to-end experience.

Automotive 138

Automotive Industry How To Customer relationships 138

ChurnZero

MARCH 10, 2023

We’ll walk through how to write prompts to help you better serve your customers, with examples you can add to your CS toolkit. After playing around with our new CS AI tool and gathering product tips and tricks from the industry at large, the above is what we produced as an introduction for this blog. If so, this article is for you!

Examples 75

Examples Tips Customer Success Analysis 75

SurveySensum

JANUARY 11, 2024

It’s all about employee productivity. Why Employee Productivity Matters? Why Employee Productivity Matters? When your team is productive, they are not just working faster; they are working smarter. But boosting productivity isn’t always straightforward. Yes, you read it right. Think about it.

e-support 52

e-support Culture Feedback Tools 52

Gainsight

MAY 3, 2023

Let’s Get FIRED UP for the Opening Keynote Panelists As the Customer Success industry, technology, and the market have evolved over the last decade, SaaS companies have a lot to be proud of but also a lot that still needs to be figured out. Don’t miss Agarwal’s session, Customer Success in the Age of ChatGPT.

Chief Customer Officer 52

Chief Customer Officer Self Service Conference Customer Success 52