Remove ten-reasons-why-you-should-not-conduct-market-research
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Ten Reasons Why You Should NOT Conduct Market Research

C3Centricity

If you commission or conduct market research, then this post is a must-read. It shares ten important reasons I have learned over the years for NOT doing research, but which are unfortunately still prevalent today. Which, if any, are you guilty of? Leave your comments below – I dare you!

Marketing 209
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Top 20 Most Popular Customer Centricity Articles of 2020

C3Centricity

Many people were working from home this year, were you? If so, then I’m sure that because you avoided commuting most days, you had the chance to discover some new blogs and podcasts. If you are new to C3Centricity then welcome, glad you could join us. The 6 Best Ways to Show you Respect your Customers.

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Net Promoter Score® 101: The Complete Guide

Lumoa

How do you make important or day-to-day consumer decisions in your life? Whom would you consult if you were choosing a hairdresser's saloon or a new car to buy? That proves that referral marketing plays more and more important role in business strategy. The question is, how can you measure it?

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Business Value and ROI of Customer Experience: The Step-by-step Guide

Lumoa

Is it possible to determine the ROI of customer experience, if so, how do you do that? In addition, we share tools that will help you calculate the ROI of your own customer experience projects. As a leader, you often know what your customers think about your products and services, and where are the key improvement areas.

ROI 259
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Is it Time to Do Away with Market Research Departments?

C3Centricity

What’s your gut response to the title question about eliminating Market Research Departments? Yes, if it is the traditional market research department. Who better than market research to help in its analysis? This research is now a few years old and the world is changing fast. It depends?

Marketing 175
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Getting to Yes: A 7-step Roadmap to Successful Project Management

C3Centricity

There are many reasons why projects fail and I’ve experienced many of them over my career! You see, his company made a basic mistake in their calculations. If we had followed the seven-step roadmap I am going to share with you now. Why projects fail. So why do so few succeed and so many fail?

Roadmap 177
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Business Value and ROI of Customer Experience: The Step-by-step Guide 

Lumoa

As a leader, you often know what your customers think about your products and services, and where are the key improvement areas. However, in many cases the organizational silos are not the only reason for not acting on customer feedback. Will it positively impact our market share? Not always, but often. Emotions influence it.

ROI 303