What Is the Difference Between Voice of Customer and Market Research?
InMoment XI
OCTOBER 12, 2022
However, even though they’re different, it’s important to point out that one isn’t necessarily better than the other—and brands need both if they want their customer experience (CX) programs to reach their potential. Not all VoC feedback comes from typical listening methods like surveys and focus groups, either.
Let's personalize your content