SurveySparrow

SEPTEMBER 4, 2020

We had recently hosted an Ask Me Anything event about creating product roadmaps which made us delve deeper into its importance. We found that you can utilize your roadmap to up your product strategy game, improve decision-making, and steer your business on the path to success! What is a product roadmap?

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Roadmap Effort Score How To Metrics 96

Kayako

DECEMBER 10, 2015

Your sales team are banging on your door, asking what (and when!) You need a roadmap to organize your product development and get everyone on the same page. Done correctly, your roadmap can answer hundreds of questions from teams across your business – and from your customers too. What is a product roadmap?

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Roadmap How To Exercises Communication 120

CSM Practice

JUNE 24, 2021

How valuable is Customer Success’s input in creating a solid product roadmap?! In the past, companies relied solely on the product management team to build and drive roadmaps. Shifting the Product Roadmap Ownership to Customer Success. What is a product roadmap? 3-Phase Customer Success Product Roadmap Strategy.

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Roadmap Customer Success Customer Centricity Feedback 59

ChurnZero

DECEMBER 21, 2023

Designing a successful post-sale strategy requires choices, says CXology’s Tim Conder. Maybe, just as our product teams create a roadmap of future product features, we should have a similar roadmap of improvements to our customer experience. Q: Is there a proven strategy for engagement and continual alignment?

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Sales Customer Success Tourism Roadmap 52

InMoment XI

JULY 13, 2022

One user engagement strategy you can use to boost your customer retention is to make use of the Net Promoter Score (NPS) system. Feed this data back into your product roadmap and to your sales team. It’s an extra handy thing to add to their sales playbook. You might want to automate asking for a review.

Net Promoter Score 491

Net Promoter Score Customer Retention Effort Score NPS 491

SurveySparrow

MARCH 26, 2021

Having a go-to-market strategy ensures that you have made your launch foolproof, well, at least to a large extent. What is go-to marketing strategy? A detailed plan created to launch a product to the market is called a go-to marketing strategy. Who is responsible for go-to marketing strategy?

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Strategy Marketing Advertising Airlines 52

Gainsight

DECEMBER 19, 2023

They shift and change with your products, your markets and even your go-to-market strategy. Creating Common Points Along Your Customer Journey Maps At the core of Comeet’s customer growth strategy is a unique approach to how they map out their customer journey. A carefully crafted customer journey is not static.

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Customer Journeys Roadmap Comparison Exercises 97

Retently

JANUARY 19, 2023

Achieving the much-desirable product-market fit is the ultimate goal of any SaaS business. After all, it means that a company has identified its business niche, has found a profitable market, and has a product that is well-liked by customers – the true Promoters. Product-market fit (PMF) doesn’t happen overnight.

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Measurement Survey Marketing Effort Score 158

GetFeedback

MAY 4, 2018

Here are some simple tips on re-engaging your end users and building a customer-centric product strategy. Creating a Product Strategy that Drives Adoption. Rather than working off assumptions, talk to your support agents, your sales reps, and anyone else who has first-hand experience with customers. Let us know in the comments!

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Strategy How To Net Promoter Score Customer Centricity 170

CSM Magazine

DECEMBER 19, 2023

And looking at the competition in the market, you might also need to invest in digital marketing. According to statistics, around 60% of small businesses rely on digital marketing, whereas 90% use some form of advertising for promotion. Digital Nomad HQ offers full-suite digital marketing services for small businesses.

Strategy 52

Strategy Social Media Advertising Analytics 52

SurveySparrow

SEPTEMBER 5, 2023

It’s the ease of finding information online, the helpfulness of the sales team, the convenience of the purchasing process, and the quality of after-sales service. Similarly, in the automotive world, a remarkable customer experience translates to more than just a car sale. Consider your favorite coffee shop.

Automotive 52

Automotive Trends Strategy Customer Experience 52

SmartMessage Blog

SEPTEMBER 6, 2022

One of the most comprehensive ways to come together and interact with your customers is End to End Marketing. It is an integrated marketing approach aiming seamless customer experiences using different channels and touchpoints. How to Do End-to-End Marketing? What are the Advantages of End-to-End Marketing?

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Marketing Study Social Media Roadmap 56

Strativity

APRIL 27, 2023

This article was written by James Lanyon, EVP, Strategy & Innovation ( james.lanyon@materialplus.io ) , and Sean Eidson, VP, Strategy & Innovation ( sean.eidson@materialplus.io ) at Material. But the market was peaking. But the headline of sales growth doesn’t tell the full story. Here’s why it’s ending.”

Strategy 52

Strategy e-support Roadmap Customer relationships 52

Gainsight

AUGUST 4, 2022

In the decade since Gainsight created the customer success (CS) category, the industry has matured from a reactionary stance, answering post-sales and services needs, into a proactive and sophisticated revenue-generating machine. . In our opinion, leading CSM platforms are poised to work hand-in-hand with product-led growth (PLG) strategies.

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Customer Success Management Marketing Analytics 105

West Monroe

APRIL 9, 2023

But the hurdles to capitalizing on acquisitions are numerous, and fragmented tech stacks and poor product architecture can lock companies out of promising new markets—stymying their expansion of differentiated product lines. Because of that, there is no one-size-fits-all approach to post-acquisition strategy and execution.

Strategy 52

Strategy Company Leadership Customer Centricity 52

West Monroe

APRIL 9, 2023

But the hurdles to capitalizing on acquisitions are numerous, and fragmented tech stacks and poor product architecture can lock companies out of promising new markets—stymying their expansion of differentiated product lines. Because of that, there is no one-size-fits-all approach to post-acquisition strategy and execution.

Strategy 52

Strategy Company Leadership Customer Centricity 52

Gainsight

SEPTEMBER 8, 2021

It helps that Sales and Marketing figured this out long ago. Software, reporting and analysis, enablement, and rock-solid processes and techniques will multiply the impact of a great sales rep or copywriter. Who else can interpret strategy from Product, Marketing, and elsewhere into the CS team’s role?

Marketing 105

Marketing ROI Leadership Analysis 105

2020 Research

SEPTEMBER 19, 2023

Uncover the practical ways in which AI can be harnessed to uncover deep, meaningful insights in our webinar, Harnessing AI in Market Research: A Roadmap to the Future Register Now The impact of Artificial Intelligence (AI) across industries is undeniable. But how does this translate to the world of market research?

Marketing 64

Marketing Innovation Guidelines Roadmap 64

Magellan Solutions

AUGUST 18, 2021

Undoubtedly, though, you can strengthen your B2B influencer marketing performance by including both offline and online influencers. B2B lead generation companies in Philippines is the basis for B2B influencer’s marketing strategy. Seth Godin: Founder of altMBA and The Marketing Seminar.

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B2B Strategy Social Media Call Center 52

ClientSuccess

NOVEMBER 22, 2021

But did you know sentiment management can also be a customer marketing focus? In part three, we’re looking at initiatives that can help drive all of your customer marketing projects: sentiment. Customer marketing programs can be instrumental in supporting Voice of Customer initiatives, in addition to: Usage Data. Social Media.

Marketing 52

Marketing NPS Voice of Customer Effort Score 52

SurveySensum

FEBRUARY 22, 2024

And creating an effective Employee Experience Strategy is the perfect approach to it. Say no more — This article delves into the 4 pillars of the employee experience strategy that will help you build the foundation of an exceptional employee experience. What is an Employee Experience Strategy? But how to do that?

Employee Experience 52

Employee Experience Strategy Net Promoter Score Policies 52

Totango

NOVEMBER 27, 2023

After several years of relentless pursuit of new business, 2023 made it clear to many companies that growth at all costs is not a sustainable strategy. This shift presents a compelling opportunity for B2B enterprises to invest in tailor-made tools for their post-sales organizations and customer success (CS) teams.

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Report Trends Customer Success Self Service 94

SurveySensum

FEBRUARY 27, 2024

So, with this blog, we will dive deep into strategies, best practices, and insights aimed at creating a thriving and fulfilling work environment for employees and boosting employee experience at all levels. Increased Productivity: Companies with high satisfaction rates witness 31% more productivity and 37% & higher sales.

Metrics 52

Metrics Strategy Employee Engagement Culture 52

Kayako

FEBRUARY 13, 2019

There is no shortage of opinion in the market place about Customer Success; what it is, how to execute and whether growth should be a success metric are all hot topics. Involve Customer Marketing. Help the CMO grow their sphere of influence while growing engagement and growth by leveraging marketing expertise – it’s a win-win!

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Customer Success Strategy Chief Customer Officer NPS 123

SurveySensum

JANUARY 24, 2024

One of our long-time SaaS clients, Alice, launched her business a few years ago, and her project management tool skyrocketed as it solved a few drawbacks of existing tools in the market. So, what strategies did Alice adopt to streamline this process? Here are the 7 strategies you can employ to streamline your feature requests process.

Roadmap 52

Roadmap Feedback Customers Survey 52

BirdEye

MARCH 20, 2023

Without a social media strategy, your business can’t survive in this digital age. A successful strategy should define your social media goals, the methods you plan to use, and the metrics needed to measure performance over time. It’s also important to understand the critical nature of social media strategy for business.

Social Media 52

Social Media Brand Values Strategy Brands 52

CustomerSuccessBox

JUNE 21, 2022

To help you, we have compiled a list of the top 8 strategies that will enable you to carry out customer onboarding at scale. 8 Best Strategies for Customer Onboarding at Scale. Well-defined Sales-to-Onboarding Handoff. This begins with the sales to onboarding hand-off before the end of the sales cycle.

Strategy 52

Strategy Customer Retention Video Resources 52

West Monroe

APRIL 9, 2023

But the hurdles to capitalizing on acquisitions are numerous, and fragmented tech stacks and poor product architecture can lock companies out of promising new markets—stymying their expansion of differentiated product lines. Because of that, there is no one-size-fits-all approach to post-acquisition strategy and execution.

Strategy 40

Strategy Company Leadership Customer Centricity 40

Currency Alliance

DECEMBER 4, 2023

To consider a loyalty topic to be a ‘trend’, it needs to be on the roadmap during 2024 for at least 25% of leading loyalty programs and on the radar for at least 50% of companies. Norwegian Air Shuttle and Strawberry Hospitality Group have made public their intention to shake up their market.

Loyalty 59

Loyalty Trends Data Marketing 59

CSM Magazine

JULY 7, 2022

Total Experience can be a powerful tool for engagement and growth, but only with an intentional strategy behind it. Kate Kompelien, Executive Director of Experience Strategy at Avtex, explains. The Importance of Starting with Strategy. The pursuit of an inclusive, end-to-end Total Experience may seem daunting.

Strategy 59

Strategy Brands Customer Journeys Employee Experience 59

ViiBE Blog

AUGUST 18, 2021

Creating a customer-centric business strategy. It’s easy to get caught up in the numbers, sales figures, and other business-related data and forget that in the end, it’s all about the customer. A customer-centric strategy could be a great way to bring it back to basics. ViiBE Blog. CRM , Customer experience.

Customer Centricity 52

Customer Centricity Strategy CRM Net Promoter Score 52

ClientSuccess

SEPTEMBER 15, 2018

Departmental strategy planning: a necessary evil of any high-growth company. While it’s clear why Customer Success should be involved in executive initiatives and C-Suite planning, the reasoning behind including other departments in customer success strategy planning may take a little explanation. Customer Stories from the Source.

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Customer Success Strategy Marketing eBook 40

West Monroe

APRIL 28, 2024

While much of this has been driven by macroeconomic factors—such as seat compression due to market conditions, and historical over-purchasing fueled by recent rapid growth that has since tapered off—the reality is that an organization’s own operations are often partly to blame. Leverage the right automation where possible.

Software 52

Software Customer Retention Roadmap Sales 52

West Monroe

NOVEMBER 2, 2022

Selling to acquirers remains a difficult exercise in the current economic client—between the steady march of Federal Reserve rate hikes, rising inflation, and more challenging private credit market, the last few months have been anything but easy. Build a realistic roadmap. What’s more, U.S. Develop a value creation story.

Roadmap 52

Roadmap Innovation Financial Exercises 52

BirdEye

MAY 30, 2023

Maybe you see a competitor running a first-rate marketing campaign that places them top of mind among customers. You can use competitive benchmarking to compare their market research strategy to your own. You can then develop a strategy that makes your products or services distinct and special.

Social Media 98

Social Media Analysis Metrics Advertising 98

Gainsight

OCTOBER 16, 2020

Back in 2000, the strategy for Product Management was: Do what Sales wants. And what Sales wants. Every input from Sales, to Support, to Customer Success, even the CEO thinks they’re right (yes, I said it!). The most successful companies with the biggest valuations place Product Management at the core of their strategy.

Strategy 59

Strategy Video Software Leadership 59

Oracle

SEPTEMBER 19, 2018

Here are 5 of the upcoming, must-see sales-focused sessions. You can also view the full sales session catalog here. General Session: The Latest CX Innovations for Sales. General session featuring Fortune Alexander, Senior Director, CX Product Strategy, Oracle. What does the future hold for sales professionals?

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Sales Roadmap Loyalty Chatbots 49