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8 Metrics Every Online Business Should Monitor

SurveySensum

Running upselling or cross-selling campaigns Implementing loyalty programs Bundling products or creating packages Adding add-ons like gift-wrapping for an extra $1 or name-carving for $3 4. Return on Investment (ROI) As in any business venture, you’re bound to make investments.

Metrics 52
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Top 5 Customer Service & CX Articles for Week of October 30, 2023

ShepHyken

Traditional loyalty programs, which often offer points or cash rewards, are being outdone by a new trend: experiential rewards. My Comment: I’m a fan of rewards and loyalty programs for a reason. Done well, they foster repeat business and can lead to true customer loyalty. That sounds like a strong trio, right?

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Loyalty partnerships: optimized models for partner contracting

Currency Alliance

After 2-18 months, a new partnership may go live, but during this time, 4-12 professionals across both companies have often invested hundreds of hours in the new relationship. Unless the volume of business is high, there is never a positive return on investment (ROI).

Loyalty 52
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Exploring the Elusive ROI of Customer Experience Management

ClearAction

Exploring the Elusive ROI of Customer Experience Management. Investments that entice CXM ROI include CRM, loyalty programs, references, engagement programs, content/digital marketing, alliances, advertising, campaigns, deals, and closing the loop on negative voice-of-the-customer one-by-one.

ROI 48
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How to boost your business messaging with text abbreviations

BirdEye

Example: Email to the team: “The ROI on our latest campaign exceeded expectations. Business reporting When communicating with internal teams for reports or quick updates, abbreviations can help condense information effectively. Detailed analysis by EOD.”

How To 113
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Loyalty collection mechanics: identifying members at the POS

Currency Alliance

Recognizing loyalty program members at the Point of Sale (POS) has been challenging for over 30 years. The result is that it can be difficult for a retailer to deliver a smooth customer experience when identifying their own loyalty program members, or customers in partner loyalty programs, at the POS.

Loyalty 59
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Headless loyalty enhances composable commerce

Currency Alliance

Because each customer segment will respond differently to available loyalty incentives, tailoring the customer experience by segment across channels is essential to maximize ROI. Millions of longstanding loyalty programs are testament to the fact that loyalty marketing can be optimized for the benefit of all stakeholders.

Loyalty 52