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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales. The Downlow on Loyalty: Reciprocity is Key.

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Supermarkets: How to Build a Winning Loyalty Program

Currency Alliance

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

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5 Top Customer Service Articles of the Week 6-21-2021

ShepHyken

The Wise Marketer) Too many reward programs solely focus on the points, rather than on the rewards their points or miles make possible. And without rockin’ rewards, the points are without meaning. Do your rewards hit the “must-have” mark that turns casual customers into brand fans? There are plenty of great ideas.

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5 Top Customer Service Articles For the Week of February 1, 2021

ShepHyken

Deep Dive: How Rewards Programs Can Fuel Customer Spending by PYMNTS. The Seattle-based coffee giant’s loyalty program has 19 million active members that account for 48 percent of its annual revenue. You get an amazing report. PYMNTS) Starbucks has a winning recipe when it comes to taking care of its customers.

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Guest Post: The Future of Customer Loyalty Mimics the Past – Customer Centricity Says It All

ShepHyken

This week we feature an article by Jess Mizerak discussing the future of brand loyalty and how to continue to be successful in the world of E-commerce. That’s what your loyalty program should do. – Shep Hyken. Unique rewards and special experiences. Did you catch Intelligence Report 2017?

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5 Top Customer Service Articles of the Week 10-11-2021

ShepHyken

(TechRepublic) A Zendesk report found a series of commonalities among companies it calls CX champions. Check out the article and the report and see if your organization aligns with what it takes to be a CX Champion. Are Hotel Loyalty and Rewards Programs Enough to Keep Customers Loyal to the Brand? by Max Starkov.

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Are Loyalty Cards Dead?

Beyond Philosophy

And it makes you wonder, why do we call them “loyaltyprograms if they don’t make customers loyal? What is Loyalty Anyway? Loyalty means you’ve made an emotional attachment. True loyalty is based on shared values, positive emotional experiences and trust. What about those Loyalty Cards? In the U.S.,

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