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Customer Experience in Retail Guide: Explanations, Strategies, & the Future of CX

Lumoa

Where and how they take place has changed, of course. According to research, 95% of consumers believe customer experience is the key to brand loyalty. We’ll cover its importance, provide strategies for improving it, and look at what the future holds for customer experience in retail. Let’s get started.

Retail 236
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Loyalty programs: should you issue your own points or miles?

Currency Alliance

Many people assume that operating a loyalty program necessarily implies issuing your own loyalty points or miles. Points and miles are a dominant and popular form of loyalty value. Points and miles are a dominant and popular form of loyalty value. For some brands, issuing your own loyalty currency is certainly desirable.

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Business Value and ROI of Customer Experience: The Step-by-step Guide

Lumoa

Is it possible to determine the ROI of customer experience, if so, how do you do that? However, when it comes to actual customer experience management , things get difficult. It is not too difficult to listen to the customer. For many companies, it is the hardest part of the whole customer experience management process.

ROI 259
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14 tips on how to deal with difficult customers (+ examples) 

BirdEye

It is dealing with difficult customers. It means you must try your best to make customers happy, especially when things get tricky. It’s a strategic move that affects your bottom line. It’s about turning a potentially sour situation into a win for your business. Ready to handle the hard stuff? Stay calm 2.

Examples 110
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Loyalty rules, and the loyalty rules engine

Currency Alliance

This article on the loyalty rules engine is probably the second-most important article I will ever write on loyalty marketing*. It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. Brands no longer need to be held hostage by legacy rules engines.

Loyalty 52
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Business Value and ROI of Customer Experience: The Step-by-step Guide 

Lumoa

However, when it comes to the actual customer experience management, things get difficult. It is not too difficult to listen to the customer. Insightful analytics is possible with the modern technologies such as machine-learning-based text analytics. Let’s face it: customer experience improvements require money.

ROI 303
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Measuring Customer Loyalty Shouldn’t Be Difficult

Kayako

Which survey will measure customer loyalty and show us who our best customers are and those at risk of churn? Customer surveys that measure advocacy, satisfaction, and effort don’t give us the insights we need. Is our pricing causing early attrition or churn? How do you measure customer loyalty with metrics?

Loyalty 181