Remove Exercises Remove Interaction Remove Measurement Remove Metrics
article thumbnail

Measuring what matters – your brand’s emotional equity

Maru Group

Are you bluntly capturing affinity or brand love as a metric in your tracker with no idea how to use it to your business advantage? At Maru, we quantitively capture each emotional component and how they interact to form your brand’s emotional equity. Are you leveraging and building upon those emotions in your marketing communications?

article thumbnail

Measuring Customer Satisfaction for Business Growth

SurveySensum

Why Measure Customer Satisfaction? It measures how well a company meets or exceeds customer expectations and fulfills their needs and desires. Why Measure Customer Satisfaction? Here are some points to help you understand the importance of measuring customer satisfaction for your business. What is Customer Satisfaction?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Gain Leadership Buy-In for Customer Experience: A Guide for CX Change Agents

Experience Investigators by 360Connext

You can understand that you need to eat healthier and exercise more to live a healthy life. Here are some strategies to gain leadership buy-in for customer experience, the importance of measuring CX performance, and how to effectively communicate the business case for CX transformation. What’s the difference? It’s to make real changes.

article thumbnail

How to Upgrade to an Advanced Customer Experience Strategy

Lumoa

It starts even before a consumer has their first interaction with your company and is an ongoing process that continues even after a sale has been made. Fine-tuning your CX elements is a constant exercise. Fine-tuning your CX elements is a constant exercise. Thanks to its expansive nature, CX strategies are constantly in flux.

Strategy 208
article thumbnail

How to Set Goals & Build a Strategy to Drive Customer Experience Improvement

Comm100

These enlightened customers demand a certain quality of interaction and service from your company. Creating a positive customer journey — from the first interaction (calls, live chat, emails or social media) to the purchase and even after the sale is made – is paramount if you want to attract and retain customers.

Strategy 291
article thumbnail

Are Surveys Really Customer-Centric?

Blake Morgan

Instead of relying on NPS, brands should consider the most valuable metrics. Most surveys are tied to Fred Reichheld’s Net Promoter Score, or NPS, which measures how likely a customer is to recommend the brand to friends and family. It has been the most popular way to measure customer experience, but it’s arguably outdated.

article thumbnail

Q&A From My CXPA Webinar: From Journey Mapping To Journey Management

Kerry Bodine

For the Shop sub-journey, a micro-journey during the time of COVID-19 might be “Get into the store,” which includes actions like waiting in line, putting on a mask, using hand sanitizer, and interacting with a store employee in order to get a cart or basket. (At Like exercising, doing something (anything!)