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Event Branding and Identity: Creating a Cohesive Experience With Event Management Services

CSM Magazine

Businesses and groups may now use events to interact with their target audience, build brand recognition, and leave a lasting impression. By utilising the expertise of event management services , businesses can make sure that their essence is seamlessly woven into every aspect of the day, from the first invitation to the follow-up.

Brands 52
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Where Is Gamification Going? Some ‘New Rules’; Or, Stated Another Way….

Beyond Philosophy

Several years ago, one executive of a game design firm defined gamification as “a loyalty program on steroids, functional software that looks and plays like a game and a real world activity with feedback and challenges.” This example is consistent with some overall gamification trends.

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Euro 2024: 5 Tips for A 5-Star Marketing Plan 

Optimove

See the difference control groups make in this guide Download Now Why it Matters: With past major sporting events yielding double the revenue compared to the off-season, the Euro 2024 is a marketer’s golden ticket to success and presents a significant opportunity for operators worldwide.

Tips 52
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Guest Post: How Next-Generation Loyalty Programs Elevate Customer Experiences

ShepHyken

These programs go beyond transactional rewards and focus on creating meaningful, personalized interactions that foster lasting loyalty. These programs revolutionize how businesses engage and retain customers by incorporating elements such as gamification, personalization, experiential rewards, and social loyalty.

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Future-Proof Your L&D With New Tech and Gamification

Speaker: Karl Kapp, Ed.D., Professor of Instructional Design and Technology

Between new technologies and unpredictable events worldwide, it can be difficult to know what challenges we should be ready for. We all know that L&D organizations need to be ready for the future, but what does being future-proof actually look like? March 2nd, 2023 at 9:30am PST, 12:30pm EST, 5:30pm GMT

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Customer Connections: Creative Marketing Strategies Using OOH Solutions

CSM Magazine

Examples of interactive ads that use OOH solutions include augmented reality ads, gamification, and experiential marketing. Gamification adds an element of fun to regular billboards, such as turning it into a game to engage the public.

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2022 World Cup Player Behavior Provides Insights for Euro 2024: What Makes New Players Tick?   

Optimove

Like every sporting mega event, Euro 2024 will attract a wave of new players. Key Takeaways: Mega-events draw in a surge of new and reactivated players, making it crucial for operators to focus on retaining and engaging them with tailored marketing strategies. It’s also a huge opportunity for operators.