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Feedback Loops and Their Impact on the Customer Experience

InMoment XI

So many businesses today are focused on getting feedback for the sake of getting feedback. But, most businesses fail to act on a lot of the feedback they receive. In order to create a truly great customer experience, you need to implement a customer feedback loop that will integrate your customers into the business.

Feedback 260
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NPS vs. Social Media For Market Research

Retently

One of the most common questions we receive, as an NPS®-focused software business, is how Net Promoter Score® differs from the type of data you can extract by studying people’s reactions on social media platforms like Facebook, Twitter and Instagram. This is an easy question to answer, although one that’s best tackled in detail.

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Optimizing your customer feedback strategy in 2023

Lumoa

They’ve been doing it for years, but with the continuing proliferation of social media platforms, their voices are only getting louder. No matter what industry you’re in, your customers are eager and encouraged to share their feedback: the good, the bad, and the ugly. Your customers are sharing their experiences online.

Feedback 208
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Predictive Analytics Examples that Demonstrate Its Impact on Customer Experience

InMoment XI

Expanding your data repertoire to such sources as purchasing data, location-tracking data, web searches, social media, and online reviews is a must.” By identifying these attributes, marketers can create an ideal customer profile (ICP) that serves as a benchmark for scoring leads based on their similarity to the ICP.

Analytics 260
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7 Ways to Use Customer Feedback in Marketing

Lumoa

Using customer feedback in marketing can give you a huge edge on competitors. And if you’re like most businesses, you probably already get a ton of customer feedback. Social media mentions. Customer feedback can come at you a hundred different ways. What is Customer Feedback? Support tickets.

Feedback 236
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Choosing the Best Text Analysis Software for Your Business

InMoment XI

Text analysis has become a critical component of analytics and business intelligence, enabling companies to derive meaningful information from unstructured data sources such as emails, social media, online reviews, and more. Examples: Ingesting social media data to detect emerging trends.

Analysis 260
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What is the Role of AI in Customer Feedback Analysis?

Lumoa

But it is no longer a challenge, thanks to modern technologies like martech tools and back-office solution software and the use of artificial intelligence (AI) in customer feedback analysis. But it is one thing to claim that a business values customer feedback and another to sift out the actionable data.

Analysis 208