article thumbnail

Customer Journey Mapping Examples for Beginners

InMoment XI

The goal of journey mapping is to gain a deeper understanding of your customer, how they interact with your brand, and how each interaction affects your relationship. Having a cross-departmental team is vital to gaining the kind of understanding that is the whole point of the exercise. Plot Touchpoints. Gather Customer Data.

article thumbnail

The Definitive Guide to Creating a Standout Customer Experience Strategy Template

Lumoa

In the simplest terms, a customer experience strategy is a comprehensive set of plans that are put into action to ensure meaningful, positive, and repeated interactions with customers. Customer effort score (CES), CSAT, and NPS are examples of metrics applicable in either case.

Strategy 208
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Definitive Guide to Creating a Standout Customer Experience Strategy

Lumoa

In the simplest terms, a customer experience strategy is a comprehensive set of plans that are put into action to ensure meaningful, positive, and repeated interactions with customers. Customer effort score (CES), CSAT, and NPS are examples of metrics applicable in either case.

Strategy 208
article thumbnail

Drive More Revenue with CSAT, NPS and CES

GetFeedback

Every interaction customers have with your company is a chance to meet or exceed their expectations. Below, we’ll take a look at the three most common key performance indicators (KPIs) used to measure different aspects of the customer experience: Customer Satisfaction, Net Promoter Score and Customer Effort Score.

NPS 199
article thumbnail

How to Gain Leadership Buy-In for Customer Experience: A Guide for CX Change Agents

Experience Investigators by 360Connext

You can understand that you need to eat healthier and exercise more to live a healthy life. However, many people with that understanding don’t invest the time, effort, or resources needed to actually take action on that understanding. What’s the difference? Well, I would say understanding is a bit passive. It’s to make real changes.

article thumbnail

How to Upgrade to an Advanced Customer Experience Strategy

Lumoa

It starts even before a consumer has their first interaction with your company and is an ongoing process that continues even after a sale has been made. From lead conversion rates (CVR), click-through rates (CTR), and Net Promoter Scores (NPS), companies use multiple metrics to analyze the effectiveness of their CX strategy.

Strategy 208
article thumbnail

Customer Experience Benchmarking: beware how you use it!

ijgolding

Only last week, I was asked by a company if I had access to NPS (Net Promoter Score) benchmarking scores. However (there is always one of those), unless you have absolute clarity and certainty of exactly what you are actually comparing against, it is impossible to make a robust conclusion from a benchmarking exercise.